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All Journal Interaksi : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Mahasiswa Komunikasi Cantrik HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara IJSS: International Journal of Social Jurnal Bahasa Rupa
Tria Patrianti
Konsultan Public Relations Goverment
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Hermanto, Agus; Adawiyah, Sa’diyah El; Effendi, Cecep; Patrianti, Tria
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Strategi Komunikasi Korporat AXA Mandiri Dalam Menjaga Reputasi Dirgantoro, Ganet; Patrianti, Tria
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5875

Abstract

AXA Mandiri as a life insurance company certainly has an obligation to maintain its reputation so that public trust is always well managed. Usually for companies in the financial sector, trust is an important condition that must always be upheld because it concerns funds entrusted in the long term. On the other hand, the challenges faced by life insurance companies in the future are also getting heavier due to the rapid exposure to the news, plus the awareness of insurance is still low.  The position of AXA Mandiri, which is ranked fourth in life insurance companies in terms of capital and premium acquisition in 2024, certainly requires a measurable and well-managed corporate communication strategy. The research aims to analyze corporate communication strategies in maintaining reputation. The research method uses a qualitative case study approach using the Chief Communication Officer as a key informant referring to the theory of corporate communication, reputation, and image. The results of the study show that the strategy is implemented through media monitoring to ensure that corporate communication is well managed, the response is carried out at that time also involves third parties, appoints spokespersons, and clarifies by involving the mass media.
Penceritaan visual: strategi kreatif iklan komersial bumbu dapur dalam mempertahankan brand image Hermanto, Agus; Patrianti, Tria; Farisal, Umar; Sanggita, Assya Putri
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss2.art9

Abstract

The purpose of this study is to understand visual stories and creative narratives in advertising through a brand-image approach. The study employs a qualitative approach with narrative analysis. Data collection was conducted through the observation of four TV advertisements for instant cooking spices from various brands, as well as through literature reviews. The results of the study indicate that, in building brand image, instant cooking spices use fragments of life narratives, comparisons, and visual storytelling. In this context, the narrative is constructed through the depiction of values by aligning perception creation with the image, special qualities through associations in image creation via resolution, distinctiveness through identity in image creation through actions, and uniqueness through character and culture in image creation through logical actions.
Baznas Reputation Management To Restore Public Trust : (A Case Study on McDonald’s Indonesia’s Donation for Palestine) Purwakananta, Mohamad Arifin; Patrianti, Tria; Satispi, Evi; Purnamasari, Oktaviana
International Journal of Social Sciences Vol. 1 No. 2 (2025): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v1i2.420

Abstract

Reputation management is a crucial element in maintaining and restoring public trust in philanthropic organizations. This study aims to analyze the reputation management strategies implemented by the National Amil Zakat Agency (BAZNAS) in responding to controversies surrounding donations by McDonald’s Indonesia to Palestine. The research employs a qualitative method with a case study approach. Data were collected through in-depth interviews, document analysis, and participant observation, and analyzed using triangulation to ensure validity. The findings reveal that BAZNAS employed three primary strategies to restore public trust: (1) Transparent Communication, by providing clarifications through mass media and digital platforms to educate the public about the donation fund management mechanisms; (2) Strategic Collaboration, through partnerships with independent parties for audits and evaluations; and (3) Branding Enhancement, through campaigns emphasizing BAZNAS's commitment to humanitarian values and sustainability. These findings indicate that a holistic approach focusing on communication and strengthening institutional values can effectively mitigate negative impacts on an organization's reputation. This study contributes theoretically to the field of reputation management in philanthropic organizations and offers practical implications for similar institutions in addressing trust crises.
Strategi Digital Public Relations Dalam Membangun Citra Positif Melalui Intragram @rsijcempakaputih Ilyas, Muhammad Thoriq; Saputra, Aditia; Patrianti, Tria
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4726

Abstract

Penelitian ini mengkaji strategi Public Relations (PR) digital yang diterapkan oleh Rumah Sakit Islam Jakarta (RSIJ) Cempaka Putih dalam membangun citra positif melalui akun Instagram resmi @rsijcempakaputih. Perkembangan teknologi informasi dan komunikasi telah membawa perubahan signifikan dalam praktik kehumasan, di mana media sosial menjadi sarana utama dalam membangun reputasi, menyampaikan informasi, serta menciptakan hubungan yang lebih dekat dan interaktif dengan publik. Instagram dipilih sebagai fokus penelitian karena memiliki karakter visual dan interaktif yang efektif dalam menyampaikan pesan kesehatan secara persuasif dan humanis. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam dengan tim Digital Marketing RSIJ Cempaka Putih, observasi terhadap aktivitas dan pola unggahan media sosial, serta analisis dokumentasi konten Instagram yang telah dipublikasikan. Kerangka teoretis yang digunakan meliputi Strategic Public Relations (Cutlip, Center & Broom, 2013), Image Theory (Frank Jefkins, 2004), Social Media Theory (Kaplan & Haenlein, 2010), serta Communication Strategy Theory (Middleton, 1980) guna memahami strategi komunikasi secara komprehensif. Hasil penelitian diharapkan mampu menggambarkan proses perencanaan, pelaksanaan, dan evaluasi strategi PR digital yang dilakukan RSIJ Cempaka Putih, sekaligus mengidentifikasi faktor pendukung dan penghambat dalam implementasinya. Penelitian ini juga menyoroti integrasi nilai-nilai keislaman dalam komunikasi digital, seperti pesan edukatif, empati, dan etika pelayanan, sebagai upaya memperkuat citra institusi. Secara akademis, penelitian ini memperkaya kajian PR digital di sektor kesehatan berbasis agama, sedangkan secara praktis memberikan rekomendasi strategis bagi institusi kesehatan dalam mengoptimalkan komunikasi digital yang profesional, humanis, dan berorientasi pada kepercayaan publik di era media sosial.
Strategi Engagement Instagram @Kumocake.Co dalam Mempertahankan Citra Japanese Cake Faiha Alya; Afni , Hana; Patrianti, Tria
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.802

Abstract

 This study aims to analyze the social media engagement strategy of Instagram @kumocake.co in its efforts to maintain its product image as ‘Japanese Halal Cake for 25,000 Rupiah’ amid fierce competition in the culinary industry. The method used is descriptive qualitative, with data collection through in-depth interviews with social media specialists, observation, and documentation. The results show that the engagement strategy is implemented in a structured manner through a monthly content plan with weekly execution, as well as consistent uploads every two days in alternating Reels and feed formats. The most effective Instagram features are Stories for direct interaction and Reels for expanding audience reach, which consistently meet audience gratification needs in accordance with Uses and Gratifications Theory (UGT). The product image is maintained through eye-catching, neat, and minimalist visual highlights of the cake in each content, in line with the principles of Brand Image Theory. The highest level of engagement is achieved through endorsement and giveaway content, where save and share metrics are considered the most significant indicators of engagement. Despite facing challenges with the quality of non-preservative products, Kumocake.co manages them with a relaxed and fast response interaction strategy. This research contributes to the development of Digital Public Relations studies, particularly regarding the strategic role of social media engagement in the process of maintaining the image of contemporary culinary products.
Co-Authors Aby Bagas, Muhammad Adawiyah, Sa'diyah El Adawiyah, Sa’diyah El Afni , Hana Afzal Faiz, Didar Hadrian Agus Hermanto Akhap, Shela Amelia Ayu Anjani, Susan Ary Azzahra, Mahadewi Baiti Sinaga, Astriana Cecep Effendi Dirgantoro, Ganet Eladawiyah, Sa'diyah Faiha Alya Farisal, Umar Hastomo, Rahadian Ilyas, Muhammad Thoriq Kurnia, Dzaky Laurens, Tito Lisnawati, Tamara Mahendra, Ahmad Fajar Mansoer, Faizah Kamilla Maulana, Nicky Muhammad Rifqi Nugroho, Farhan Oktaviana Purnamasari Purwakananta, Mohamad Arifin Puspaningtyas, Raden Roro Nadya Puspaningtyas, Raden Roro Nadya Oktaviany Rahmanita Ginting Raida, Astrid Marliana Salsabilla, Salwa Sanggita, Assya Putri Saputra, Aditia SATISPI, EVI Sulistia, Imelda Syahputra, Yudistira Raden