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All Journal Interaksi : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Jurnal Mahasiswa Komunikasi Cantrik HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara IJSS: International Journal of Social Jurnal Bahasa Rupa
Tria Patrianti
Konsultan Public Relations Goverment
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Hermanto, Agus; Adawiyah, Sa’diyah El; Effendi, Cecep; Patrianti, Tria
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Strategi Komunikasi Korporat AXA Mandiri Dalam Menjaga Reputasi Dirgantoro, Ganet; Patrianti, Tria
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5875

Abstract

AXA Mandiri as a life insurance company certainly has an obligation to maintain its reputation so that public trust is always well managed. Usually for companies in the financial sector, trust is an important condition that must always be upheld because it concerns funds entrusted in the long term. On the other hand, the challenges faced by life insurance companies in the future are also getting heavier due to the rapid exposure to the news, plus the awareness of insurance is still low.  The position of AXA Mandiri, which is ranked fourth in life insurance companies in terms of capital and premium acquisition in 2024, certainly requires a measurable and well-managed corporate communication strategy. The research aims to analyze corporate communication strategies in maintaining reputation. The research method uses a qualitative case study approach using the Chief Communication Officer as a key informant referring to the theory of corporate communication, reputation, and image. The results of the study show that the strategy is implemented through media monitoring to ensure that corporate communication is well managed, the response is carried out at that time also involves third parties, appoints spokespersons, and clarifies by involving the mass media.
Penceritaan visual: strategi kreatif iklan komersial bumbu dapur dalam mempertahankan brand image Hermanto, Agus; Patrianti, Tria; Farisal, Umar; Sanggita, Assya Putri
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 2 (2025): Volume 5, No. 2, November, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss2.art9

Abstract

The purpose of this study is to understand visual stories and creative narratives in advertising through a brand-image approach. The study employs a qualitative approach with narrative analysis. Data collection was conducted through the observation of four TV advertisements for instant cooking spices from various brands, as well as through literature reviews. The results of the study indicate that, in building brand image, instant cooking spices use fragments of life narratives, comparisons, and visual storytelling. In this context, the narrative is constructed through the depiction of values by aligning perception creation with the image, special qualities through associations in image creation via resolution, distinctiveness through identity in image creation through actions, and uniqueness through character and culture in image creation through logical actions.
Baznas Reputation Management To Restore Public Trust : (A Case Study on McDonald’s Indonesia’s Donation for Palestine) Purwakananta, Mohamad Arifin; Patrianti, Tria; Satispi, Evi; Purnamasari, Oktaviana
International Journal of Social Sciences Vol. 1 No. 2 (2025): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v1i2.420

Abstract

Reputation management is a crucial element in maintaining and restoring public trust in philanthropic organizations. This study aims to analyze the reputation management strategies implemented by the National Amil Zakat Agency (BAZNAS) in responding to controversies surrounding donations by McDonald’s Indonesia to Palestine. The research employs a qualitative method with a case study approach. Data were collected through in-depth interviews, document analysis, and participant observation, and analyzed using triangulation to ensure validity. The findings reveal that BAZNAS employed three primary strategies to restore public trust: (1) Transparent Communication, by providing clarifications through mass media and digital platforms to educate the public about the donation fund management mechanisms; (2) Strategic Collaboration, through partnerships with independent parties for audits and evaluations; and (3) Branding Enhancement, through campaigns emphasizing BAZNAS's commitment to humanitarian values and sustainability. These findings indicate that a holistic approach focusing on communication and strengthening institutional values can effectively mitigate negative impacts on an organization's reputation. This study contributes theoretically to the field of reputation management in philanthropic organizations and offers practical implications for similar institutions in addressing trust crises.
Co-Authors Aby Bagas, Muhammad Adawiyah, Sa'diyah El Adawiyah, Sa’diyah El Afzal Faiz, Didar Hadrian Agus Hermanto Akhap, Shela Amelia Ayu Anjani, Susan Ary Azzahra, Mahadewi Baiti Sinaga, Astriana Cecep Effendi Dirgantoro, Ganet Eladawiyah, Sa'diyah Farisal, Umar Hastomo, Rahadian Kurnia, Dzaky Laurens, Tito Lisnawati, Tamara Mahendra, Ahmad Fajar Mansoer, Faizah Kamilla Maulana, Nicky Muhammad Rifqi Nugroho, Farhan Oktaviana Purnamasari Purwakananta, Mohamad Arifin Puspaningtyas, Raden Roro Nadya Puspaningtyas, Raden Roro Nadya Oktaviany Rahmanita Ginting Raida, Astrid Marliana Salsabilla, Salwa Sanggita, Assya Putri SATISPI, EVI Sulistia, Imelda Syahputra, Yudistira Raden