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Meaning of Creative Campaign in Arief Muhammad’s Billboards ‘Ready to be Number 1’ (Roland Barthes Semiotics Analysis) Stevani; Patricia Robin
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.4950

Billboards are one of the outdoor promotional media used to convey information or notifications to the public, which are usually used by many legislative candidates to carry out political campaigns. One of the viral billboards that was in the spotlight in 2020 because it looked like it was carrying out a political campaign, was when Arief Muhammad's face was surprisingly complete with the words 'Ready to Be Number 1' emblazoned on a street corner located in Bintaro, South Jakarta, which was interpreted by the public will plunge into the world of politics in Indonesia. The purpose of this study is to focus on how a billboard can support marketing performance through a creative campaign that is packaged with a guerilla marketing strategy using Roland Barthes' semiotics, to produce denotative, connotative, mythical meanings, along with the findings of the ideology of capitalism and nationalism on these viral billboards. The results of this study indicate that all verbal and nonverbal signs on the billboard 'Ready to Be Number 1' are interpreted as a form of Arief Muhammad's seriousness in acquiring, promoting, and making Prepp Studio the number 1 men's fashion brand in Indonesia, under his leadership with Dimas Mairyan’s. The researcher concludes that the 'Ready to Be Number 1' billboard tries to take advantage of the momentum of the 2020 Regional Head Election campaign to support the campaign so that it becomes stronger with political overtones

Manuver dan Momentum Politik Joko Widodo: Analisis Wacana Kritis #JKWVLOG Patricia Robin; Shella Fendista; Alvin Adiwinata
Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2020): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v2i1.1259

Bahasa merupakan elemen penting dalam kehidupan manusia yang menjadi perhatian pembahasan dalam karya ini. Wujudnya dalam bentuk audio visual tidak muncul begitu saja melainkan melalui beberapa tahap hingga akhirnya diterima dan dimaknai oleh penerima. Pembahasan kali ini membahas mengenai salah satu vlog Jokowi yang ditampilkan melalui Youtube dengan judul “Jalan Pagi Bareng Jan Ethes” yang diunggah pada 21 September 2019, yang menarik perhatian adalah waktu pengunggahan tayangan yang menggambarkan keakraban kakek dan cucu ketika Indonesia sedang diterpa isu negatif serta bencana. Pembahasan ini menggunakan metode penelitian kualitatif analisis wacana kritis (critical discourse analysis) oleh Norman Fairclough. Proses wacana atau bahasa dianalisis menggunakan tiga tahap, yaitu mikrostruktur, mesostruktur, dan makrostruktur. Tahapan mikrostruktur mengutamakan produksi teks yang tergambarkan dalam representasi (visual dan audio), hubungan, dan identitas. Hal ini berlanjut membahas mengenai sosok yang ambil peran dan bagian dalam video tersebut, yang kemudian dibagi menjadi produksi, konsumsi, dan reproduksi teks. Memasuki tahapan akhir berupa unsur sosiokultural mengambil peran sehingga dilihat dari level situasional, institusional, dan sosial. Hasil yang didapatkan adalah produksi teks yang ada dalam #JKWVLOG ini merupakan bentukan yang dilakukan untuk memperlihatkan suatu ideologi dari objek pembahasan, yaitu Presiden Joko Widodo dalam audio visual yang terlihat, melalui media bantu Youtube yang merupakan platform terbesar digunakan oleh masyarakat. Ideologi pribadi, kepala keluarga, sekaligus sebagai sosok kepala negara yang ingin ditampilkan terwujud jelas dalam setiap teks di video, namun teralihkan dengan timing penggunggahan video yang kurang tepat, di tengah kemelut masalah yang sedang terjadi di Indonesia.

Hyperreality of Gacoan Noodles in the Foodstagramming Trend on Instagram Social Media Robin, Patricia; Elisti Halimuci
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i2.227

This research reveals the significant role of Instagram social media in creating the hyperreality of Mie Gacoan through the foodstagramming phenomenon. With the significant growth of Instagram users, especially in Indonesia, this platform has become the main platform for foodies to capture and share their culinary experiences. The foodstagramming trend, especially related to Mie Gacoan, shows how food photos uploaded on social media can create certain hopes and expectations for the restaurant. In the era of hyperreality, food prioritizes appearance over taste, creating a false reality conveyed through information technology. With the influence of foodies as “creators of reality,” Instagram has become a powerful communication tool, changing the way society views and consumes food. This research highlights the complexity of the interaction between social media, hyperreality, and culinary trends developing in the digital era.

Hyperreality of Gacoan Noodles in the Foodstagramming Trend on Instagram Social Media Robin, Patricia; Elisti Halimuci
Open Access Indonesia Journal of Social Sciences Vol. 7 No. 2 (2024): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v7i2.227

This research reveals the significant role of Instagram social media in creating the hyperreality of Mie Gacoan through the foodstagramming phenomenon. With the significant growth of Instagram users, especially in Indonesia, this platform has become the main platform for foodies to capture and share their culinary experiences. The foodstagramming trend, especially related to Mie Gacoan, shows how food photos uploaded on social media can create certain hopes and expectations for the restaurant. In the era of hyperreality, food prioritizes appearance over taste, creating a false reality conveyed through information technology. With the influence of foodies as “creators of reality,” Instagram has become a powerful communication tool, changing the way society views and consumes food. This research highlights the complexity of the interaction between social media, hyperreality, and culinary trends developing in the digital era.

Hegemony of Independent Campus Learning (Antonio Gramsci's Hegemony Study in the Indonesia Education System) Robin, Patricia; Ronda, Andi Mirza; Napitupulu, Frengki
Academy of Education Journal Vol. 15 No. 1 (2024): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v15i1.2341

Freire once revealed how education could liberate with the essence of "free"; truly "free". The existence of opportunities, challenges and demands continues to grow, especially for outsider students whose numbers continue to increase from year to year and need to be reviewed by the government. Through the MBKM, the government as the highest political society holder becomes an agent capable of making elements within it to submit and obey any policy made. The objective of the research is to explore the MBKM program that is proposed as a way out of the educational problem that has long been considered not to be able to meet the needs of the post-graduate student industry and titles as a Bachelor's. The goal of the researchers is to critically uncover and analyze the intellectual agents in the education system that dominate the element of the College through the practice of MBKM. The research method uses qualitative descriptive methods by borrowing the concept of Gramsci that produces descriptive data in the form of written and oral words of people and observable behavior. The results of the research show that the MBKM is an extension of the political practice of the state that is playing its role of power. MBKM is a neo-liberalization of education because the role of the state is increasingly diminishing and replacing with the private role. Students are no longer expected to contribute to the self-development or intellectuality of the nation, but what is important is to serve the private.

Habitus, Arena, dan Modal dalam Feminist Mobile Dating App Bumble: Analisis dengan Perspektif Pierre Bourdieu dan Implikasinya terhadap Pendidikan Kewarganegaraan Robin, Patricia; Marchella, Cindy
Jurnal Citizenship Virtues Vol. 4 No. 2 (2024): Dinamika Pendidikan Kewarganegaraan dan Hukum dalam Penguatan Etika, Karakter,
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/jcv.v4i2.2052

Penelitian ini mengkaji peran habitus, arena, dan modal dalam interaksi pengguna aplikasi kencan Bumble melalui perspektif Pierre Bourdieu. Habitus adalah disposisi internal yang dibentuk oleh latar belakang sosial dan pengalaman hidup. Arena adalah ruang sosial tempat interaksi terjadi, sementara modal mencakup sumber daya sosial, kultural, ekonomi, dan simbolik. Menggunakan metode kualitatif dengan paradigma kritis, penelitian ini mengeksplorasi pengalaman pengguna Bumble, terutama dalam konteks feminisme dan teknologi, dengan data dari wawancara mendalam dan analisis konten profil serta percakapan dalam aplikasi. Hasil penelitian menunjukkan bahwa pengguna memanfaatkan modal sosial dan kultural untuk berinteraksi dalam arena Bumble. Modal sosial, seperti jaringan pertemanan, membantu pengguna membangun profil menarik dan meningkatkan interaksi. Modal kultural, seperti pengetahuan dan keterampilan, berperan penting dalam cara pengguna berkomunikasi dan menyajikan diri. Interaksi dalam Bumble dipengaruhi oleh habitus masing-masing pengguna, mencerminkan preferensi, strategi, dan gaya komunikasi yang dipengaruhi oleh latar belakang sosial dan pengalaman teknologi sebelumnya.Penelitian ini memberikan wawasan penting tentang dinamika sosial dalam teknologi kencan dan implikasinya terhadap pendidikan kewarganegaraan, terutama dalam menekankan nilai-nilai kesetaraan gender dan kebebasan individu, membantu membentuk masyarakat yang lebih inklusif dan setara.

THE STRUGGLE OF HUMAN RIGHTS DIPLOMACY OF INDONESIAN COUNTRY CITIZENS DEATH PENALTY Robin, Patricia
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.277

The ability of politics and diplomacy becomes the main asset when talking about the state. The problem when human rights come against the law, will lead to a tendency to be take the side of the law, as opposed to giving unpleasant things to those who make mistakes. This not infrequently results in the death penalty which eventually (again) contradicts the Human Right to live properly and in protection. This condition occurs in migrant workers who work in several countries in Asia. They were accused of mistakes that incidentally have not been proven but immediately get a death sentence. The best national ambassadors were assigned to conflict areas, succeeded in the mission of saving them. Consistency, innovation, and enrichment when diplomacy is equipped with the ability to read the situation is the key to the success of diplomats when rescuing. Indonesia's ability to maintain good relations with other countries finally deserves to be regarded as the peak of achievement.

Komodifikasi Asisten Produser Dalam Produksi Konten Podcast Medio By KG Media Karren Karren; Patricia Robin
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 1 (2023): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2023 - Januari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i1.1741

Media digital memiliki hubungan yang erat dengan pekerja media yang seringkali mereka dipaksa untuk memproduksi konten dalam waktu singkat. Di satu sisi, media digital memberikan peluang bagi pekerja media namun komodifikasi terhadap pekerja bersifat merugikan. Penelitian ini bertujuan untuk memahami dinamika komodifikasi pekerja media yang terjadi di Medio by KG Media. Dalam penelitian ini, asisten produser merupakan elemen kunci dalam memastikan kelancaran produksi podcast. Namun kenyataannya, mereka sering terabaikan dan dipersepsikan sebagai komoditas dalam produksi ini. Menggunakan pendekatan kualitatif teknik pengumpulan data berupa observasi partisipan. Dan wawancara semi terstruktur kepada para produser, assisten produser, dan para pemangku yang berkepentingan terkait rencana dan implementasi produksi dan komunikasi internal organisasi. Hasil penelitian menunjukkan bahwa adanya pekerjaan yang melampaui dari kapasitas diri seorang asisten produser. Pada asisten produser seringkali mengalami komodifikasi diperlakukan sebagai pekerja tambahan yang bertanggung jawab atas pekerjaan administratif dan teknis yang berdampak negatif pada motivasi dan produktivitas asisten produser.

The Reception Analysis of the Content of Many Children Many Sustenance on Instagram @Magdaleneid Sianturi, Nella Saputri; Robin, Patricia
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 8, No 02 (2024): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v8i2.8847

Social media is interactive, allowing people to interact with each other and have the right and freedom to express themselves. One of the uploads on Instagram social media @magdakeneid regarding a statement by a content writer who explained that the saying 'Many Children Many Sustenance' is no longer relevant today. This content has various opinions, especially for women. This study wants to determine how the audience understands and accepts content that contradicts the saying 'many children many sustenance' on social media. This study aims to determine the audience's understanding and acceptance of the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” on Instagram @magdaleneid. This research uses qualitative research methods by conducting interviews with eleven informants from the audience who are mothers who follow and read @magdaleneid Instagram posts with different socio-cultural backgrounds. The data obtained was then analyzed using Stuart Hall's reception analysis method. The research shows that there are various interpretations of the audience in interpreting the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” based on their social and cultural backgrounds. In this study, it can be seen that 9 out of 11 sources are in the dominant hegemonic position, 1 source is in the negotiated position, and 1 source is in the oppositional position. The positions chosen by the informants based on their respective opinions also show that contextual factors influence the audience's acceptance of media texts. This research is expected to build public awareness of the impact of social media in disseminating and promoting certain messages, including proverbs or narratives related to gender and family issues.

Eksploitasi Transpuan untuk Peningkatan Rating di Industri Televisi: Analisis Semiotika Film Pretty Boys Patricia Robin; Silvanus Alvin; Stephen
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Abstrak Penelitian ini bertujuan untuk membedah semiotika yang terdapat di dalam film Pretty Boys. Dalam film tersebut terdapat pesan-pesan implisit yang berkaitan dengan dua hal besar yakni transpuan dan industri televisi. Penelitian ini termasuk penelitian kualitatif dengan pembedahan menggunakan metode semiotika Roland Barthes. Hasil penelitian ini membuktikan bahwa stigma negatif yang menempel pada sosok transpuan ternyata dimanfaatkan oleh industri televisi untuk mendongkrak rating. Tidak hanya itu, ada upaya eksploitasi sekaligus tersirat unsur pemaksaan untuk berlaku selayaknya transpuan demi mengejar rating. Kata Kunci: Transpuan, Roland Barthes, Pretty Boys

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