Article Per Year (5 Year)
p-Index From 2021 - 2026
2.024
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Bisnis dan Manajemen Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Journal of Economics and Business UBS Jurnal Inspirasi Binsis dan Manajemen Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Journal of Business Studies and Management Review Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management IIJSE
Kartono Kartono
Universitas Swadaya Gunung Jati
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SABUN MANDI SHEVA (STUDI PADA KONSUMEN SABUN MANDI SHEVA DI KOPERASI YAMUGHNI BANDUNG) Budiyanto Budiyanto; Aang Curatman; Kartono Kartono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14318

Abstract

This research aims to test and analyze the influence of marketing strategy variables and product quality on brand image and its implications on purchasing decisions for Sheva bath soap. This research uses primary data by distributing questionnaires via goggle form to Sheva bath soap consumers at the Yamughni Bandung Cooperative with a total of 281 respondents. This research data analysis method uses partial least squares – structural equation modeling (PLS-SEM) with the SmartPLS 4.1 data processing application. The results of this research are that there is a positive and significant influence between marketing strategy and product quality on brand image. There is a positive and significant influence between marketing strategy and product quality on purchasing decisions. Brand image has an insignificant positive effect on purchasing decisions. There is an insignificant influence between marketing strategy and product quality on purchasing decisions through brand image.”
Implementasi Pemetaan Strategi sebagai Dasar Pengambilan Keputusan Bisnis di PT Mitra Bussines Kuningan Evi Lativah; Kartono Kartono
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1405

Abstract

Dalam panorama bisnis yang terus berubah dengan cepat, di mana ketidakpastian dan kompleksitas menjadi bagian tak terpisahkan, organisasi dihadapkan pada tuntutan untuk mengadopsi pendekatan strategis yang cermat dan terukur. Penelitian ini bertujuan untuk menjelajahi dan menganalisis bagaimana implementasi pemetaan strategi dapat menjadi landasan yang efektif untuk pengambilan keputusan bisnis. Penelitian ini menggunakan pendekatan kualitatif untuk memahami secara mendalam implementasi pemetaan strategi sebagai dasar pengambilan keputusan bisnis di PT Mitra Business Kuningan. Dalam mengevaluasi hasil penelitian mengenai implementasi pemetaan strategi di PT Mitra Business Kuningan, dapat diambil beberapa kesimpulan kunci
Analysis of The External Environment in The Face of TikTok Shop Closure Faridi Faridi; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1045

Abstract

Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media (the internet). Even though telephones and television are included as electronic means, e-commerce now refers more to digital technology or the internet. The purpose of researchers in conducting this analysis is to determine the threats and opportunities that will be faced by online shop MSMEs in Gegesik village, Cirebon Regency. This research uses a descriptive qualitative approach with a case study method. The research results from the closure of the TikTok Shop have an impact on the welfare of the people of Gegesik village who previously depended on the TikTok Shop and are now very confused. There are two camps of opinion, namely the first, there are those who agree that the TikTok Shop is closed. It is a threat to MSMEs in Indonesia because some think that the goods sold at the TikTok Shop are imported goods from China, Hong Kong, and Thailand, which will close down small companies. and medium and accompanied by a storm of mass layoffs and fear of user data being intercepted by other countries. The group that does not agree with TikTok Shop being closed believes that with social media like TikTok Shop, someone can once again struggle to earn a living to meet their family's needs, whereas those who were previously laid off (layoffs) can survive day after day because they rely on their hopes from TikTok Shop.
The Effect of Competitive Strategy and Product Quality on Business Performance Study On: Unilever Indonesia Tbk Cici Dwi Vidiastutik; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1046

Abstract

Currently, in the global market era, many daily necessities are circulating in the world goods market domestic and foreign products. Many companies are developing in Indonesia, both domestic companies and foreign investment companies. One of them is Unilever Indonesia which operates in the primary consumer sector. This research aims to describe efforts to create the influence of competitive strategy and product quality on business performance at Unilever Indonesia Tbk. The urgency of research is to fulfill assignments for the Strategic Management course and as a requirement to take the Final Semester Examination. This research is intended for readers as supporting material for further research in the future and is also useful for writers to develop the process of creating scientific work. This research uses a descriptive quantitative approach method with Explanatory Research research, using annual financial data for the last 3-year period. This method aims to find variable relationships that exist in a community. Using company financial reports to determine the results and influence of competitive strategy and product quality on company sales over several decades and determine the effectiveness of company strategy in the company's business performance. This research was created based on references from several journals by previous researchers with variables that are closely related to the title of the research created by the author.
Millennial Lifestyle Mediated: Financial Literacy and Income on Investment Decision Ida Rosnidah; Kartono Kartono; Inne Isnaeni Nurul Jannah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6534

Abstract

This research seeks to assess the impact of financial literacy and income on lifestyle, examining their implications on investment decision-making behavior within the millennial generation (based on a survey of residents in Cirebon city). The research is conducted in the city of Cirebon. This research adopts a quantitative approach employing a survey method administered to residents of Cirebon City falling within the millennial generation category, i.e., individuals born between 1981 and 1996. The focal points of this study encompass financial literacy, income, lifestyle, and investment decisions. The sample size for this research is set at 100 respondents, determined through the employment of judgment sampling. The analysis employed in this study is Structural Equation Modeling (SEM), facilitated by the Smart PLS 3 computer program. The findings of this research reveal that both financial literacy and income exert an influence on the respondents' lifestyle. Additionally, financial literacy, income, and lifestyle collectively impact the investment decisions made by the respondents.
The Influence of Personality and Burnout on Turnover Intention with Employee Engagement as a Mediating Variable Dea Rahmawati; Putri Okta Agianti; Kartono Kartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6844

Abstract

This study examines the influence of personality and burnout on turnover intention at PT Tunggal Indo Tbk, using employee engagement as a mediating variable. A total of 70 respondents filled out a questionnaire in order to collect data using a quantitative approach. The collected data was examined to test its validity and reliability to ensure accuracy and consistency. The data was analyzed using SmartPLS 4.0 and Partial Least Square (PLS). The study found that personality positively impacts employee engagement, which reduces turnover intention. Burnout dramatically reduced employee engagement and increased turnover intention. Employee engagement strongly affects personality, burnout, and turnover intention. The importance of human resource management in controlling personality and burnout to create a happy work environment can help organizations retain staff and boost productivity.
The Effect of Organizational Support and Work Environment on Employee Performance in National Transportation Companies Dhimas Dwi Nugroho; Akhmad Muzayin; Kartono Kartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7103

Abstract

This study analyzes the influence of organizational support and work environment on employee performance at National Transportation Companies. Organizational support includes appreciation, assistance, and company concern for employee welfare, while the work environment is reviewed from physical, social, and psychological aspects. This study uses a quantitative approach with an associative design, involving 100 respondents from a total of 1,314 employees who were selected randomly. Data were collected through questionnaires and analyzed using PLS-SEM 3.0. The results show that both organizational support and work environment have a positive and significant effect on employee performance. This finding emphasizes the importance of managing internal factors to improve company performance and services.
The Influence of Organizational Culture and Competency on Employee Engagement and Its Impact on Managerial Performance Annisa Nur Luthfiana Fajrin; Rizka Amaliah; Kartono Kartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7239

Abstract

In today's rapidly evolving port industry, there is an increasing need for companies to enhance their managerial performance by improving organizational culture and developing the competencies of their team members. This study examines how organizational culture and team member competencies influence employee engagement and, consequently, affect managerial performance at PT Pelindo Cirebon. A quantitative research approach was used, employing a saturated sampling technique that included all 58 employees of the company as respondents. Data analysis was performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings indicate that both organizational culture and competencies have a positive and significant impact on employee engagement. Moreover, employee engagement has a positive and significant effect on managerial performance.
Co-Authors Aang Curatman Agi Syarif Hidayat Akhmad Muzayin Annisa Nur Luthfiana Fajrin Bachrudin Sjaroni Budiyanto Budiyanto Bukhori Bukhori Cici Dwi Vidiastutik Dea Rahmawati Devi Alviani Dhimas Dwi Nugroho Evi Lativah Faridi Faridi HARMONO HARMONO Hilmiana Hilmiana Ida Rosnidah Inne Isnaeni Nurul Jannah Ismu Lisara Mardiyani Mardiyani Muhamad Rizki Bayu Nurjati Muhammad Irfan Daud Mukarto Siswoyo Nurunnadiya Savitri Putri Okta Agianti Rahmadi Rahmadi Rahmadi Rahmadi Ramadhan Malik Assidik Ramlah Puji Astuti Ramlah Puji Astuti Rizka Amaliah Sri Ningsih