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Kartono Kartono
Universitas Swadaya Gunung Jati
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PENGARUH STRATEGI PEMASARAN DAN KUALITAS PRODUK TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SABUN MANDI SHEVA (STUDI PADA KONSUMEN SABUN MANDI SHEVA DI KOPERASI YAMUGHNI BANDUNG) Budiyanto Budiyanto; Aang Curatman; Kartono Kartono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14318

Abstract

This research aims to test and analyze the influence of marketing strategy variables and product quality on brand image and its implications on purchasing decisions for Sheva bath soap. This research uses primary data by distributing questionnaires via goggle form to Sheva bath soap consumers at the Yamughni Bandung Cooperative with a total of 281 respondents. This research data analysis method uses partial least squares – structural equation modeling (PLS-SEM) with the SmartPLS 4.1 data processing application. The results of this research are that there is a positive and significant influence between marketing strategy and product quality on brand image. There is a positive and significant influence between marketing strategy and product quality on purchasing decisions. Brand image has an insignificant positive effect on purchasing decisions. There is an insignificant influence between marketing strategy and product quality on purchasing decisions through brand image.”
Implementasi Pemetaan Strategi sebagai Dasar Pengambilan Keputusan Bisnis di PT Mitra Bussines Kuningan Evi Lativah; Kartono Kartono
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1405

Abstract

Dalam panorama bisnis yang terus berubah dengan cepat, di mana ketidakpastian dan kompleksitas menjadi bagian tak terpisahkan, organisasi dihadapkan pada tuntutan untuk mengadopsi pendekatan strategis yang cermat dan terukur. Penelitian ini bertujuan untuk menjelajahi dan menganalisis bagaimana implementasi pemetaan strategi dapat menjadi landasan yang efektif untuk pengambilan keputusan bisnis. Penelitian ini menggunakan pendekatan kualitatif untuk memahami secara mendalam implementasi pemetaan strategi sebagai dasar pengambilan keputusan bisnis di PT Mitra Business Kuningan. Dalam mengevaluasi hasil penelitian mengenai implementasi pemetaan strategi di PT Mitra Business Kuningan, dapat diambil beberapa kesimpulan kunci
Analysis of The External Environment in The Face of TikTok Shop Closure Faridi Faridi; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1045

Abstract

Electronic Commerce or e-commerce is all buying and selling activities or transactions carried out using electronic media (the internet). Even though telephones and television are included as electronic means, e-commerce now refers more to digital technology or the internet. The purpose of researchers in conducting this analysis is to determine the threats and opportunities that will be faced by online shop MSMEs in Gegesik village, Cirebon Regency. This research uses a descriptive qualitative approach with a case study method. The research results from the closure of the TikTok Shop have an impact on the welfare of the people of Gegesik village who previously depended on the TikTok Shop and are now very confused. There are two camps of opinion, namely the first, there are those who agree that the TikTok Shop is closed. It is a threat to MSMEs in Indonesia because some think that the goods sold at the TikTok Shop are imported goods from China, Hong Kong, and Thailand, which will close down small companies. and medium and accompanied by a storm of mass layoffs and fear of user data being intercepted by other countries. The group that does not agree with TikTok Shop being closed believes that with social media like TikTok Shop, someone can once again struggle to earn a living to meet their family's needs, whereas those who were previously laid off (layoffs) can survive day after day because they rely on their hopes from TikTok Shop.
The Effect of Competitive Strategy and Product Quality on Business Performance Study On: Unilever Indonesia Tbk Cici Dwi Vidiastutik; Kartono Kartono
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1046

Abstract

Currently, in the global market era, many daily necessities are circulating in the world goods market domestic and foreign products. Many companies are developing in Indonesia, both domestic companies and foreign investment companies. One of them is Unilever Indonesia which operates in the primary consumer sector. This research aims to describe efforts to create the influence of competitive strategy and product quality on business performance at Unilever Indonesia Tbk. The urgency of research is to fulfill assignments for the Strategic Management course and as a requirement to take the Final Semester Examination. This research is intended for readers as supporting material for further research in the future and is also useful for writers to develop the process of creating scientific work. This research uses a descriptive quantitative approach method with Explanatory Research research, using annual financial data for the last 3-year period. This method aims to find variable relationships that exist in a community. Using company financial reports to determine the results and influence of competitive strategy and product quality on company sales over several decades and determine the effectiveness of company strategy in the company's business performance. This research was created based on references from several journals by previous researchers with variables that are closely related to the title of the research created by the author.
Co-Authors Aang Curatman Agi Syarif Hidayat Bachrudin Sjaroni Budiyanto Budiyanto Bukhori Bukhori Cici Dwi Vidiastutik Devi Alviani Evi Lativah Faridi Faridi HARMONO HARMONO Hilmiana Hilmiana Ismu Lisara Mardiyani Mardiyani Muhamad Rizki Bayu Nurjati Muhammad Irfan Daud Mukarto Siswoyo Nurunnadiya Savitri Rahmadi Rahmadi Rahmadi Rahmadi Ramadhan Malik Assidik Ramlah Puji Astuti Ramlah Puji Astuti Sri Ningsih