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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Media Penyiaran Jurnal Ilmu Komunikasi dan Sosial Politik J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Christopher Yudha Erlangga
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Representasi Unsur Misteri Dalam Poster Drama Light Shop: Kajian Semiotika Roland Barthes Juvita Arsani; Christopher Yudha Erlangga; Yan Bastian
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7863

Abstract

A drama series is a visual medium within the realm of nonverbal communication that represents various meanings through sociocultural conventions, particularly in the South Korean entertainment industry. One example is the poster for the drama Light Shop, which contains elements of mystery. This study aims to analyze the representation of mystery elements in the poster using Roland Barthes semiotic theory denotation, connotation, and myth. through a descriptive qualitative method with a constructivist approach. The results reveal that the Light Shop poster contains several visual signs that collectively create an atmosphere of mystery. In this poster, visual elements such as the dominant black and yellow colors symbolize death and enlightenment. In addition, the upward gaze symbol conveys a sense of hope, while the characters body postures symbolize anxiety and fear. The hanging lamp symbolizes the transitional line between life and death. The myth in the Light Shop poster represents the drama’s narrative that the hanging lamp emitting light can determine a person’s life or death. This study is expected to serve as a reference in the field of communication studies, particularly in visual semiotic analysis. In addition, this research can be applied as an implementation of Roland Barthes’ semiotic theory to analyze visual promotional media such as film posters. It is also expected to provide inspiration and new insights in the field of film poster design, especially in the use of visual elements containing symbolism to strengthen the visual communication message of the poster
REPRESENTASI PESAN MORAL DALAM FILM FETIH 1453 Susi Rahayu; Venessa Agusta Gogali; Christopher Yudha Erlangga
Jurnal Media Penyiaran Vol. 5 No. 1 (2026): Juni 2026
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v5i1.12851

Abstract

Film tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai media untuk menyampaikan nilai-nilai moral yang pesannya seringkali tersirat, terutama dalam genre Epik Sejarah salah satunya pada film FETIH 1453. Penelitian ini bertujuan untuk mendeskripsikan representasi pesan moral dalam film FETIH 1453. Dengan menggunakan metode kualitatif deskriptif dan pendekatan analisis semiotika Charles Sanders Peirce, data dikumpulkan melalui observasi dan dokumentasi adegan serta dialog yang relevan. Hasil analisis mengidentifikasi adegan yang merepresentasikan pesan moral, dengan dominasi pada pesan moral hubungan manusia dan Tuhan, mencakup pesan moral hubungan manusia dan diri sendiri yang menyoroti tentang bagaimana terus memperbaiki kualitas pada diri, mencakup pesan moral hubungan manusia dan manusia lain serta alam sekitar berkaitan tentang bagaimana seharusnya memperlakukan orang lain dan alam sekitar dengan ahlak yang baik dalam kondisi serta situasi apapun. film ini membungkus pesan moral yang relevan dalam balutan sejarah, merefleksikan realitas sosial, sehingga menjadikannya tidak hanya sebagai hiburan tetapi juga sebagai cermin sosial yang efektif
Fenomena Pengguna Second Account di Instagram dalam Aktualisasi Diri pada Remaja (Studi Kasus Fenomenologi di Wilayah Jakarta Timur) Ghaniya Yuntaffiani; Christopher Yudha Erlangga
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6987

Abstract

This study examines the phenomenon of teenagers using a second account on Instagram as a means of supporting self-actualization in the digital era. A second account, or secondary account, provides a private space for teenagers to share personal content, express feelings, and explore their identity without the social pressures that often arise on the main account. Using a qualitative phenomenological approach, this study explores the subjective experiences of teenagers in using a second account as a tool to display a more honest and liberating self-image. The study shows that a second account not only functions as protection from social pressure, but also becomes a useful medium for building self-confidence, building closer relationships with small social circles, and exploring various aspects of one's identity. In a broader context, this phenomenon reflects changes in the behavior of social media users who increasingly need private space in the digital world. This study is expected to enrich the literature on the role of social media in shaping personal identity and become a reference for further research on the behavior of digital platform users.
Penerapan Model Attention, Interest, Desire, Action (AIDA) pada Promosi Produk Hmns di Media Sosial Instagram Abdurrafi Azhar; Christopher Yudha Erlangga
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7005

Abstract

Product promotion via social media, especially Instagram, has become an effective strategy in reaching consumers widely and increasing audience engagement. This research aims to analyze the application of the AIDA (Attention, Interest, Desire, Action) model in the promotion of the perfume product "Untitled Humans Aroma 02" by HMNS via Instagram. The campaign attracts attention with a striking visual design, generates interest through collaboration with Maliq & D’Essentials, creates desire with an exclusive approach, and drives action through an interactive call to choose a product launch date. This research uses a qualitative descriptive method with a content analysis approach. Data was obtained from direct observation of promotional campaigns uploaded to the official HMNS Instagram account. Analysis was carried out based on the AIDA model to evaluate the effectiveness of each promotional stage in creating audience engagement and encouraging purchasing decisions. The research results show that promotions via Instagram are successful in attracting attention through aesthetic visuals and relevant messages. The strategic collaboration with Maliq & D'Essentials succeeded in increasing audience interest, especially music fans. Consumer desires are strengthened by the concept of product launches that involve the audience through voting, creating a sense of participation. Additionally, a clear, direct call to action encourages the audience to take immediate action. The conclusion of this research is that the application of the AIDA model to promotions on Instagram has proven effective in increasing engagement and encouraging purchasing decisions. Promotional strategies that combine interactivity, attractive visuals and an emotional approach can be used as a reference for other brands in designing marketing campaigns on social media
Co-Authors Abdurrafi Azhar Achmad Fauzan, Achmad Amalliah Amalliah Anisti Anisti, Anisti Azhar, Abdurrafi Azwar Munanjar Devy Putri Kussanti Fifit Fitriansyah Fitri Sarasati M Gema Irhamdhika Ghaniya Yuntaffiani Hayu Lusianawati Ichsan Widi Utomo Jaqualine Pramanta Putra Juvita Arsani Lukman Mansurni Abadi Muhammad Tsabit Nina Kusumawati Ronda, Mirza Susi Rahayu Syarif Fitri Venessa Agusta Gogali Venessa Agusta Gogali Yan Bastian Yuntaffiani, Ghaniya