Garuda - Garba Rujukan Digital

Konstruksi Realitas Identitas Generasi Milenial (Analisis Semiotika Ferdinand De Saussure Pada Iklan By.U Versi “Sulit Game”) Ichsan Widi Utomo; Christopher Yudha Erlangga
Jurnal Media Penyiaran Vol. 2 No. 2 (2022): Desember 2022
Publisher : LPPM UBSI

Mass media which has now shifted a lot to new media, namely digital media has an in-line development with the identity of the millennial generation, which has characters such as high sensitivity to technology, connected or connected globally and online in terms of communication, so this has an impact on trends in brand or product usage. This research with a qualitative approach was carried out with the aim of knowing the identity of the millennial generation in the signifier and the signified using Ferdinand de Saussure's semiotic analysis. The substance of the Social Construction Theory from Peter L. Berger and Thomas Luckman used in this study shows that there is a social reality built by digital mass media simultaneously in building the character of the millennial generation so that this study shows the results that the millennial generation has differences and changes in patterns in buying and selling. consume the product. The advertisement for the telecommunications provider "By U" version of "Hard Game" featuring Angga Yunanda as a brand ambassador provides a complete illustration of the daily character of the millennial generation who has a high frequency in consuming digital telecommunications media in terms of gaming, vlogging, and communication, where By U provides benefits signal strength and quotas that can facilitate these activities

Strategi Marketing Mix UMKM Kota Bekasi Pada Layanan Delivery Food Online Fitri Sarasati; Mansurni Abadi; Devy Putri Kussanti; Christopher Yudha Erlangga
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.2338

In its implementation, companies providing online food delivery services serve not only as mere delivery service providers. Beyond that, particularly for Micro, Small, and Medium Enterprises (MSMEs), this service serves as a platform that offers opportunities for small and medium-scale culinary entrepreneurs to reach a wider audience in introducing and marketing their food products or cuisines. The utilization of the marketing mix by Micro, Small, and Medium Enterprise (MSME) operators enables their culinary products to become widely recognized due to the convenience of ordering culinary products through online food delivery services. The data analysis method employed is qualitative descriptive with non-participant observation data collection techniques, where the researcher obtains primary data and secondary data through short interviews and review of various literary sources. The research findings have the potential to contribute knowledge to Micro, Small, and Medium Enterprises (MSMEs) by providing insights into marketing strategies that can be adopted by MSMEs to advance their businesses.

Makna Satire Dalam Film Naga Naga Naga Christopher Yudha Erlangga; Ichsan Widi Utomo; Venessa Agusta Gogali
Jurnal Ilmu Komunikasi (J-IKA) Vol 10, No 1 (2023): April 2023
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v10i1.15905

Penelitian ini bertujuan untuk mengetahui makna Satire dalam dialog sebuah film. Dialog dalam sebuah film merupakan bentuk informasi yang bisa ditemukan jika ingin mengetahui sebuah alur cerita. Penelitian ini menggunakan metode kualitatif dengan menggunakan metode analisis semiotika Ferdinand de Saussure, objeknya adalah Dialog dalam adegan yang mengandung makna satire, dan dianalisis setiap dialognya. Dalam analisis ini langkah yang dilakukan adalah (1) menentukan simbol yang subjek penelitian (2) menuliskan indikator atau bentuk fisik yaitu film Naga Naga Naga. (3) Signified, konsep tanda. (4) Langkah selanjutnya adalah melihat simbol, bentuk simbol dan konsep simbol dalam bentuk referensial atau eksternal dengan realis sosial. realitas. Kajian ini menjelaskan bagaimana makna satire dibentuk menjadi sebuah dialog kemudian diupload menjadi sebuah film musik sehingga menjadi sebuah karya yang dapat dinikmati. Selain itu, karya ini juga mengandung nilai-nilai, dimana nilai-nilai dalam kajian ini menitikberatkan pada satire

KONSTRUKSI NILAI ROMANTISME DALAM LIRIK LAGU (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA LIRIK LAGU "MELUKIS SENJA") Erlangga, Christopher Yudha; Utomo, Ichsan Widi; Anisti, Anisti
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i2.4091

This study aims to determine the construction of romantic values in song lyrics. The lyrics in the song must have the information that the composer and singer want to convey, then the information has the appropriate meaning between the song lyrics and reality. This study uses a qualitative method using the semiotic analysis method of Ferdinand de Saussure, the object is the song lyrics, and analyzed each stanza. In this analysis, the steps taken are (1) determining the symbols that represent the song lyrics of the research subject (2) writing down the indicators or physical form, namely the lyrics of the song Melukis Senja. (3) Signified, the concept of sign. (4) The next step is to look at symbols, symbol forms and symbol concepts in referential or external forms with social realists. reality. This study explains how the values of romantic are formed into song lyrics and then uploaded into a song with a pitch or music so that it becomes a work that can be enjoyed. Besides that, this work also contains values, where the values in this study focus on romantic

Strategi Public Relation Dalam Meningkatkan Citra Perusahaan Di Era New Normal Studi Kasus Suvana Jakarta Golf Erlangga, Christopher Yudha
Jurnal Public Relations (J-PR) Vol. 1 No. 2 (2020): Oktober 2020
Publisher : LPPM Universitas Bina Sarana Informatika

This research is a research on how to use SWOT analysis in the Public Relations strategy of an organization. The formulation of the problem in this research is "How is the Public Relations Strategy in Improving the Image". The method used is SWOT analysis and using qualitative descriptive research methods. By providing a matrix for the discussion, it was found that an organization could first analyze the organization's internals and could find a description of the problem in increasing visitor interest.

Analisis AIDA Pada Iklan “Chery Omoda 5 ‘Great Performance With Premium Comfort’ Versi Youtube Fauzan, Achmad; Christopher Yudha Erlangga
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1583

With the development of technology or the new media era and currently there are many social media platforms that are in great demand by the public, for example YouTube, which is currently popular with people of all ages compared to television, this has become a big opportunity for business people or companies that easily promote their products in detail, one of the companies, namely Chery, is currently utilizing new media with the YouTube media platform to become a promotional platform to offer or promote in detail, starting from providing information about the exterior and interior shape of Chery products to providing information about the features they offer. given, then every content created by a businessman or company must understand how to create content that can attract attention and even consumers can have more confidence in the product being promoted, so this research discusses the content of Chery Omoda 5 advertisements using descriptive qualitative methods and approaches broadcast on YouTube .

Fenomena Pengguna Second Account di Instagram dalam Aktualisasi Diri pada Remaja (Studi Kasus Fenomenologi di Wilayah Jakarta Timur) Yuntaffiani, Ghaniya; Erlangga, Christopher Yudha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6987

This study examines the phenomenon of teenagers using a second account on Instagram as a means of supporting self-actualization in the digital era. A second account, or secondary account, provides a private space for teenagers to share personal content, express feelings, and explore their identity without the social pressures that often arise on the main account. Using a qualitative phenomenological approach, this study explores the subjective experiences of teenagers in using a second account as a tool to display a more honest and liberating self-image. The study shows that a second account not only functions as protection from social pressure, but also becomes a useful medium for building self-confidence, building closer relationships with small social circles, and exploring various aspects of one's identity. In a broader context, this phenomenon reflects changes in the behavior of social media users who increasingly need private space in the digital world. This study is expected to enrich the literature on the role of social media in shaping personal identity and become a reference for further research on the behavior of digital platform users.

Penerapan Model Attention, Interest, Desire, Action (AIDA) pada Promosi Produk Hmns di Media Sosial Instagram Azhar, Abdurrafi; Erlangga, Christopher Yudha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7005

Product promotion via social media, especially Instagram, has become an effective strategy in reaching consumers widely and increasing audience engagement. This research aims to analyze the application of the AIDA (Attention, Interest, Desire, Action) model in the promotion of the perfume product "Untitled Humans Aroma 02" by HMNS via Instagram. The campaign attracts attention with a striking visual design, generates interest through collaboration with Maliq & D’Essentials, creates desire with an exclusive approach, and drives action through an interactive call to choose a product launch date. This research uses a qualitative descriptive method with a content analysis approach. Data was obtained from direct observation of promotional campaigns uploaded to the official HMNS Instagram account. Analysis was carried out based on the AIDA model to evaluate the effectiveness of each promotional stage in creating audience engagement and encouraging purchasing decisions. The research results show that promotions via Instagram are successful in attracting attention through aesthetic visuals and relevant messages. The strategic collaboration with Maliq & D'Essentials succeeded in increasing audience interest, especially music fans. Consumer desires are strengthened by the concept of product launches that involve the audience through voting, creating a sense of participation. Additionally, a clear, direct call to action encourages the audience to take immediate action. The conclusion of this research is that the application of the AIDA model to promotions on Instagram has proven effective in increasing engagement and encouraging purchasing decisions. Promotional strategies that combine interactivity, attractive visuals and an emotional approach can be used as a reference for other brands in designing marketing campaigns on social media

Fenomena Pengguna Second Account di Instagram dalam Aktualisasi Diri pada Remaja (Studi Kasus Fenomenologi di Wilayah Jakarta Timur) Yuntaffiani, Ghaniya; Erlangga, Christopher Yudha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6987

This study examines the phenomenon of teenagers using a second account on Instagram as a means of supporting self-actualization in the digital era. A second account, or secondary account, provides a private space for teenagers to share personal content, express feelings, and explore their identity without the social pressures that often arise on the main account. Using a qualitative phenomenological approach, this study explores the subjective experiences of teenagers in using a second account as a tool to display a more honest and liberating self-image. The study shows that a second account not only functions as protection from social pressure, but also becomes a useful medium for building self-confidence, building closer relationships with small social circles, and exploring various aspects of one's identity. In a broader context, this phenomenon reflects changes in the behavior of social media users who increasingly need private space in the digital world. This study is expected to enrich the literature on the role of social media in shaping personal identity and become a reference for further research on the behavior of digital platform users.

Penerapan Model Attention, Interest, Desire, Action (AIDA) pada Promosi Produk Hmns di Media Sosial Instagram Azhar, Abdurrafi; Erlangga, Christopher Yudha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7005

Product promotion via social media, especially Instagram, has become an effective strategy in reaching consumers widely and increasing audience engagement. This research aims to analyze the application of the AIDA (Attention, Interest, Desire, Action) model in the promotion of the perfume product "Untitled Humans Aroma 02" by HMNS via Instagram. The campaign attracts attention with a striking visual design, generates interest through collaboration with Maliq & D’Essentials, creates desire with an exclusive approach, and drives action through an interactive call to choose a product launch date. This research uses a qualitative descriptive method with a content analysis approach. Data was obtained from direct observation of promotional campaigns uploaded to the official HMNS Instagram account. Analysis was carried out based on the AIDA model to evaluate the effectiveness of each promotional stage in creating audience engagement and encouraging purchasing decisions. The research results show that promotions via Instagram are successful in attracting attention through aesthetic visuals and relevant messages. The strategic collaboration with Maliq & D'Essentials succeeded in increasing audience interest, especially music fans. Consumer desires are strengthened by the concept of product launches that involve the audience through voting, creating a sense of participation. Additionally, a clear, direct call to action encourages the audience to take immediate action. The conclusion of this research is that the application of the AIDA model to promotions on Instagram has proven effective in increasing engagement and encouraging purchasing decisions. Promotional strategies that combine interactivity, attractive visuals and an emotional approach can be used as a reference for other brands in designing marketing campaigns on social media

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