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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN J-MAS (Jurnal Manajemen dan Sains) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ideguru: Jurnal Karya Ilmiah Guru Jurnal Kewarganegaraan Jurnal Bingkai Ekonomi (JBE) Journal Competency of Business Jurnal Teknologi dan Manajemen Industri Terapan
Muinah Fadhilah
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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The Analysis of Creative Tourism and Location on Tourist Satisfaction through WOM as an Intervening Variable in the Region Becici Peak Pine Forest Tour, Yogyakarta Arohman Arohman; Henny Welsa; Muinah Fadhilah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3771

Abstract

The purpose of this study was to analyze the effect of creative toursim to WOM; the effect of location to WOM; the effect of creative tourism to tourist satisfaction; the effect of location to tourist satisfaction; the effect of creative tourism to tourist satisfaction through WOM; the effect of location to tourist satisfaction through WOM. This research was located in Bantul Regency involving visitor of Kawasan Wisata Hutan Pinus Puncak Becici Yogyakarta. The sampling technique used Slovin’s Formula method. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.8 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that creative tourism has a positive and significant effect to WOM; location has a positive and significant effect to WOM; creative tourism has a positive and significant effect to tourist satisfaction; location has a positive and significant effect to tourist satisfaction. The results of the bootstrapping test on mediation analysis show that WOM is unable to mediate between creative tourism and tourist satisfaction; WOM is able to mediate between location and tourist satisfaction.
Co-Authors Agus Dwi Cahya Anton Nugroho Arohman Arohman Bernadetta Dian Septi Maharani Bernedetta Diansepti Maharani Candra Melania T Dewi Nur Arifah Dwi Rahmawati Embun Salsabiila Evi Zulfiah Fahkrul Eka Saputra Henny Welsa Jabawidhiartha, Mang Yayi Made Maitri Priandewi Mutiah Nurrohmah Nita Novia Nugraha Putri Nonik Kusuma Ningrum Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Rahmawati Rizky Rohmah Pujiyani Sarwoedi, Akhmad Geri Setiawan, Eko Agus Siti Malikhah Sofyan Ilham Arohman Susanto Susanto