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All Journal Admisi dan Bisnis SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] JOBS (Jurnal Of Business Studies) EPIGRAM (e-journal) Jurnal Manajemen, Bisnis dan Kewirausahaan
Nur - Rini
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Liability and Responsibility for Misuse of Digital Technology by Start-Up Companies in Legal Actions to the Public: Case Study of Toko Pedia Semarang Region Irawan Malebra; Umar Farouk; Nur Rini; Paniya
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i2.6588

Abstract

The advancement of digital technology has significantly transformed the economic sector, particularly through the emergence of e-commerce. However, behind these conveniences lies a legal challenge concerning the misuse of personal data by digital-based companies such as start-ups. This study aims to examine the legal liability and responsibility of start-up corporations in cases of digital technology misuse, with a case study focusing on the data breach involving Tokopedia users in the Semarang area. Employing a normative juridical approach, this research analyzes relevant legal frameworks, including the Law on Electronic Information and Transactions, Government Regulation No. 71 of 2019, and Law No. 27 of 2022 on Personal Data Protection. The findings indicate that Tokopedia, as an Electronic System Operator, has a legal obligation to safeguard user data and provide transparent notification in the event of a data breach. Tokopedia’s failure to protect the personal data of 91 million users constitutes a form of negligence that may be subject to legal sanctions. This study recommends both preventive and corrective measures for the government, particularly the Ministry of Communication and Informatics and the Central Java Communication Office, to strengthen regulations and oversight regarding personal data protection within the national digital ecosystem.   Kemajuan teknologi digital telah membawa transformasi signifikan dalam sektor ekonomi, khususnya melalui kehadiran e-commerce. Namun, di balik kemudahan tersebut, muncul persoalan hukum terkait penyalahgunaan data pribadi pengguna oleh perseroan berbasis digital seperti startup. Penelitian ini bertujuan untuk mengkaji aspek tanggung jawab hukum (liability and responsibility) perseroan start-up dalam penyalahgunaan teknologi digital, dengan studi kasus kebocoran data pribadi pengguna Tokopedia di wilayah Semarang. Penelitian menggunakan pendekatan yuridis normatif untuk menelaah peraturan perundang-undangan yang relevan, seperti Undang-Undang Informasi dan Transaksi Elektronik, Peraturan Pemerintah No. 71 Tahun 2019, dan Undang-Undang No. 27 Tahun 2022 tentang Perlindungan Data Pribadi. Hasil penelitian menunjukkan bahwa Tokopedia sebagai Penyelenggara Sistem Elektronik memiliki kewajiban hukum untuk menjaga keamanan data pengguna dan memberikan pemberitahuan secara transparan apabila terjadi pelanggaran. Kegagalan Tokopedia dalam melindungi 91 juta data pengguna merupakan bentuk kelalaian yang dapat dikenai sanksi hukum. Penelitian ini merekomendasikan langkah preventif dan korektif bagi pemerintah, khususnya Kementerian Komunikasi dan Informatika serta Dinas Kominfo Jawa Tengah, guna memperkuat regulasi dan pengawasan terhadap pelindungan data pribadi dalam ekosistem digital nasional.
Influence of Brand Image and Perceived Health Benefits on Purchase Decisions for Organic Coconut Sugar Among End Consumers of CV Realsa Fariz Muhammad Abiyyu; Nur Rini; Dika Vivi Widyanti
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i3.6747

Abstract

Public awareness of healthy lifestyles and organic food consumption in Indonesia continues to grow. However, CV Realsa experiences a consistent decline in domestic sales of organic coconut sugar from 2021 to 2024. This contradiction highlights a gap between rising health consciousness and actual consumer purchasing behavior. This study aims to analyze the influence of brand image and perceived health benefits on the purchase decision of organic coconut sugar among end consumers of CV Realsa, both partially and simultaneously. Data are collected from 100 respondents through a validated and reliable questionnaire using a 5-point Likert scale, and analyzed using multiple linear regression. The findings indicate that both brand image and perceived health benefits have a positive and significant effect on purchase decision.   Kesadaran masyarakat terhadap gaya hidup sehat dan konsumsi makanan organik di Indonesia terus meningkat dalam beberapa tahun terakhir. Namun, CV Realsa justru mengalami penurunan penjualan domestik gula kelapa organik secara konsisten dari tahun 2021 hingga 2024. Kontradiksi ini menunjukkan adanya kesenjangan antara meningkatnya kesadaran akan kesehatan dan perilaku pembelian konsumen yang sesungguhnya. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan persepsi manfaat kesehatan terhadap keputusan pembelian gula kelapa organik pada konsumen akhir CV Realsa, baik secara parsial maupun simultan. Data diperoleh dari 100 responden melalui kuesioner yang telah divalidasi dan reliabel dengan skala Likert 5 poin, kemudian dianalisis menggunakan regresi linier berganda. Temuan penelitian menunjukkan bahwa citra merek dan persepsi manfaat kesehatan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors Azza Aunillah Budi Prasetya Della Andriani Dika Vivi Widyanti Fariz Muhammad Abiyyu Hani Khairunisa Irawan Malebra Iwan Hermawan Mitchell Clark Mitchell Clark Novelia Selvy Kurniasari Pandiya Pandiya Paniya Sandi Supaya Sri Eka Sadriatwati Sri Rahayu Zees Tribekti Maryanto Agustinus Umar - Farouk Yusmar Ardhi Hidayat, Yusmar Ardhi Yusmar Ardi Hidayat