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All Journal Techno.Com: Jurnal Teknologi Informasi Journal JCONES TELKOMNIKA (Telecommunication Computing Electronics and Control) Bulletin of Electrical Engineering and Informatics Jurnal Teknologi Informasi dan Ilmu Komputer JOURNAL OF APPLIED INFORMATICS AND COMPUTING Jurnal Abadimas Adi Buana Share : Journal of Service Learning Jurnal Informatika dan Sistem Informasi Journal of Advanced in Information and Industrial Technology (JAIIT) Journal of Computer, Electronic, and Telecommunication (COMPLETE) Journal of Technology and Informatics (JoTI) Jurnal Abdi Masyarakat Indonesia Journal of Applied Business, Taxation and Economics Reseach Jurnal Nasional Teknik Elektro dan Teknologi Informasi Journal of Innovation Research and Knowledge Journal of Business Management and Economic Development Jurnal Pengabdian Masyarakat EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics and Management Sciences International Journal of Business and Quality Research Journal of International Accounting, Taxation and Information Systems META - JOURNAL
Heri Pratikno
Universitas Dinamika
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Role of E-Commerce Platforms as an Export Bridge for Culinary MSMEs: Rollin.MLG Case Study in Malang City Windarto, Agoes; Sudarmiatin; Pratikno, Heri
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.430

Abstract

The internationalization of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce platforms is an increasingly relevant phenomenon in the digital economy era. This study aims to analyze the role of e-commerce platforms, especially Tokopedia, Shopee, and TikTok Shop, as potential export bridges for culinary MSMEs in Indonesia, by taking a case study on rollin.mlg, a culinary MSME based in Malang City, East Java. Using a qualitative approach with an exploratory case study design, data were collected through in-depth interviews, digital platform observations, and documentation. The results of the study show that although Rollin.mlg has not exported directly, the three platforms have features that have the potential to support international market penetration. However, there are significant obstacles, including a limited product shelf life, a lack of export certification, limited production capacity, and a lack of digital export literacy. This research contributes to the development of a digital export readiness framework for Indonesian culinary MSMEs.
Co-Authors Adani, Muhammad Faizin Agung Winarno Andre Hartoko Aji Putra Perdana Arif Wicaksono Bayunugraha, Erdasetya Chalim, Muchammad Daniel Tanugraha, Filbert Dewanto, Arief Rizki Eka Sari Oktarina Fakhruddin, Muhammad Aldi Fitri, Febriana Fredi Wakerkwa Giga Razki Arianda Harianto Harianto Harianto Jusak Jusak Jusak Jusak Kisworo, Angen Yudho Kusuma, Mochamad Fajar Mohd Zamri Ibrahim Muhammad Rifki Pratama Murdiono, Ahmad Musayyanah Musayyanah Musayyanah Noorizki, Adisaputra Zidha Paksi, Citra Dewi Kartika Pauladie Susanto Philbert, Nicholas Pradinasari, Ryanda Khansa Prastyo, Herru Putro, Abid Eka Sukatno Rahajeng Cahyaning Putri Cipto Ramadhan, Rifandy Syahril Setiawan Jaya, Toni Slamet Sopiah, Sopiah Sudarmiatin Sukma, Mochamad Rizal Permata Sulistyo, Bagus Cahyo Susijanto Tri Rasmana Toni Setiawan Jaya Utomo, Niko Priyo Wardhana, Ludi Wishnu Weny Indah Kusumawati Windarto, Agoes Yoppy Mirza Maulana Yosefine Triwidyastuti Yosefine Triwidyastuti Yosefine Triwidyastuti Yosia Pradeska Admaja Zamri Ibrahim, Mohd