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Increasing sales volume with a marketing mix strategy using swot analysis on a bread sourdough bakery Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

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A Bread Sourdough Bakery is a manufacturer and shop that sells sourdough bread products, where sourdough is a type of bread that is currently starting to be popular with consumers because the raw materials are considered more natural and healthy than bread on the general market. Determining a marketing mix strategy for this business is one of the strategies for developing, improving the business and facing intense competition. The aim of this research is to find out whether the aspects of the marketing mix strategy, namely product, price, place, promotion, people, physical evidence and process, are appropriate and can be applied to increase sales volume. This research is a qualitative descriptive study, data was collected directly from the company by conducting observations and interviews. The research results show that the marketing mix strategy implemented can increase sales volume so that the Bread Sourdough business owner must continue to improve existing strategies in order to win the competition.

“GENERASI MILENIAL YANG SIAP MENGHADAPI ERA SOCIETY 5.0” Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Alvin, Muhammad Indra; Navisatuzzahro, Alvina; Pramiarso, Joni; Febriani, Dewi
Majalah Ilmiah Inspiratif Vol 8, No 15 (2022): Majalah Inspiratif Vol.8 No.15 Juli 2022
Publisher : Universitas Pandanaran

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The rapid development of technology today has changed almost every line of human life by using digital technology. In time, almost all types of human work will be replaced by digital technology so that it can make work easier in creating, changing, storing and conveying information. All the challenges that exist in the era of digitalization or the era of society 5.0 must be faced by the millennial generation, which is the largest part of the workforce today. Workers must think critically, have the soft skills needed by the world of work and industry in order to be able to compete amidst fierce competitors and the demands of an ever-evolving era.

Diversifikasi Produk Hasil Olahan Tempe Sebagai Upaya Peningkatan Kesejahteraan Masyarakat Kelurahan Bandungrejo, Kecamatan Mranggen Kabupaten Demak Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Fatmasari, Dewi; Juliani, Retno Djohar
Celebes Journal of Community Services Vol. 3 No. 1 (2024): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i1.1407

Tempe merupakan makanan sehat berbahan alami yaitu kedelai dengan kandungan gizi yang lengkap seperti protein, vitamin B, asam lemak, antioksidan dan antibiotik alami. Tempe banyak dikonsumsi oleh mayoritas penduduk Indonesia sebagai lauk. Diversifikasi hasil olahan tempe dapat dijadikan aneka macam produk dengan daya jual tinggi yang dapat meningkatkan nilai ekonomi masyarakat. Tujuan pengabdian ini adalah untuk memberikan pengetahuan kepada masayarakat setempat khususnya para wanita tentang diversifikasi tempe sekaligus mengadakan pelatihan agar dapat menambah pendapatan. Kegiatan ini dilaksanakan dengan beberapa tahapan yaitu persiapan mencakup perencanaan dan sosialisasi program kegiatan, penyediaan alat dan bahan kegiatan, pelaksanaan kegiatan yaitu pelatihan diversifikasi olahan tempe serta pemantauan dan evaluasi.

ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.

Pelatihan Pembuatan Hantaran Pernikahan Sebagai Peningkatan Perekonomian Di Kelurahan Bandungrejo, Kecamatan Mranggen Kabupaten Demak Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.629

Wedding gifts in the form of various women's necessities are usually given by the groom to the bride on the night before the wedding. These gifts are generally formed and decorated in such a way that they are aesthetic and unique. This wedding gift making service can be done at home as an activity that can increase income. This wedding gift making training is carried out by practicing directly with local comunity in Bandungrejo Village, Mranggen District by bringing in trainers who have this expertise. The purpose of this training is to stimulate creativity and innovation in order to produce attractive gifts that are in demand by the community and ultimately generate additional income.

STRATEGI PERUSAHAAN DALAM PENANGANAN BERKURANGNYA FOKUS PEGAWAI DI KECAMATAN GUNUNGPATI Minarsih, Maria Magdalena
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Human resources is one of the determinants of the success of the company because the role of human resources as a valuable asset is to plan, implement and control various operational activities of the company. The problem that arises when one manages human resources is one that can cause a decrease in focus which results in a decrease in employee performance, therefore the company needs to have several strategies to solve the problem. This study aims to find out strategies that can be applied by SMEs in Gunungpati in the face of reduced employee focus. Strategies that can be applied include factors such as job satisfaction, work environment, work compensation and stres. The object of this research is UKM in Gunungpati. Data collection was conducted through questionnaires by SME employee respondents in the Gunungpati region. The analytical method used is multiple linear regression analysis. The results of this study indicate that (1) Job satisfaction, work environment, compensation, and work stres partially have a positive and significant effect on employee focus. (2) Job satisfaction, work environment, compensation, and work stres simultaneously have a positive and significant effect on employee focus.

Pelatihan Pembuatan Hantaran Pernikahan Sebagai Peningkatan Perekonomian Di Kelurahan Bandungrejo, Kecamatan Mranggen Kabupaten Demak Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.629

Wedding gifts in the form of various women's necessities are usually given by the groom to the bride on the night before the wedding. These gifts are generally formed and decorated in such a way that they are aesthetic and unique. This wedding gift making service can be done at home as an activity that can increase income. This wedding gift making training is carried out by practicing directly with local comunity in Bandungrejo Village, Mranggen District by bringing in trainers who have this expertise. The purpose of this training is to stimulate creativity and innovation in order to produce attractive gifts that are in demand by the community and ultimately generate additional income.

ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.

SOSIALISASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN PRODUK LOKAL DESA MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Fatmasari, Dewi; Fadilah, Rini; Febriani, Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41461

Penggunaan sosial media mengalami peningkatan pesat dewasa ini termasuk dalam penggunaannya sebagai platform untuk transasksi bisnis. Perubahan perilaku membeli konsumen dari pembelian offline ke pembelian secara online mendukung tingginya penggunaan sosial media oleh masyarakat di seluruh Indonesia bahkan dunia. Salah satu platform yang banyak digunakan masyarakat sebagai ajang transaksi bisnis secara online adalah marketplace facebook. Hal ini membuat banyak pelaku bisnis mempromosikan produk atau jasa melalui platform tersebut dengan berbagai alasan diantaranya adalah kemudahan akses, tidak dikenakan biaya serta dapat mempromosikan aneka ragam produk. Sosialisasi sekaligus pelatihan digital marketing yang dilakukan terhadap masyarakat desa Mangunsari kecamatan Gunungpati ini bertujuan untuk lebih memperkenalkan fungsi marketplace facebook agar dapat digunakan sebagai sarana promosi dengan optimal sehingga dapat meningkatkan penjualan produk

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