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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Journal The Winners Industrial and Systems Engineering Assessment Journal (INASEA) Indonesian Journal of Cancer Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Indonesian Journal of Electrical Engineering and Computer Science International Journal Of Science, Technology & Management (IJSTM) Journal of Applied Data Sciences Jurnal Kesehatan Masyarakat
Harjanto Prabowo
Universitas Bina Nusantara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Public Health Social Sciences Transportation

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Journal : Journal The Winners

 1 
Studi Tentang Pengaruh Penggunaan Teknologi dan Sistem Informasi, Sistem Manajemen Mutu, dan Budaya Organisasi Terhadap Kinerja Manajemen Perguruan Tinggi Swasta: Studi Kasus Universitas Bina Nusantara Prabowo, Harjanto; Abbas, Bahtiar Saleh; Meyliana, Meyliana
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i2.3856

Abstract

Article discusses factors that influences college management performance, those are technology and information system, quality management system, and organization culture. The research is done by using Pearson correlation method, linear regression, and Customer Satisfaction Index (CSI) using cartesius diagram. Based on correlation test, there are only two out of three variables having significance correlation with performance management, that are quality management system and organization culture.
Enhancing Brand Loyalty by Increasing Experiential Value through Customer Satisfaction in Boka Buka Restaurant Pondok Indah Mall Gunawan, Nathania; Prabowo, Harjanto; Gunawan, Annetta
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1564

Abstract

This research was conducted at Boka Buka Restaurant. Boka Buka Restaurant is a casual French dining restaurant in Pondok Indah Mall. The objectives of the research are to examine if the experiential value contributes to customer satisfaction in Boka Buka Restaurant and t examine if the experiential value and customer satisfaction contributes partially and simultaneously to brand loyalty in Boka Buka Restaurant. The methods of the research are Pearson Correlation and Path Analysis. The data is obtained from the questionnaires which are distributed to the customers at Boka Buka Restaurant to measure the level of the Experiential Value, Customer Satisfaction, and Brand Loyalty, using a Likert scale. From the analysis of the data, it obtains structural equation Y = 0.812X + 0.5839ε1 where Experiential Value contributes significantly to Customer Satisfaction of 65.9% and Z = 0.255X + 0.582Y + 0.5958ε2 where Experiential Value and Customer Satisfaction simultaneously contribute significantly to the Brand Loyalty of 64.5%.
Co-Authors Abdinagoro, Sri Bramantoro Adi Suryaputra Paramita Agung Trisetyarso, Agung Annetta Gunawan Arief Ramadhan Bahtiar S. Abbas Bahtiar Saleh Abbas Bangkit, Jeffri Prayitno Bens Pardamean Dana Indra Sensuse Fajar Kurniawan Ford Lumban Gaol, Ford Lumban Fredy Purnomo Gunawan, Nathania Harry Budi Santoso Haryono Soeparno Hertono, Gatot Fatwanto Iswara Sanantagraha, Arnastya Leslie Hendric Spits Warnars, Harco Madyatmadja, Evaristus Didik Margaret Margaret Meyliana Meyliana Polla, Johanes Puspitaloka Mahadewi, Erlina Sfenrianto, Sfenrianto Suryodiningrat, Satrio Pradono Sutoto Sutoto Yoga Prihastomo Yulianto, Budi