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All Journal Jurnal Manajemen Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Surya Abdimas Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Bulletin of Management and Business Asian Journal of Management Analytics Business Innovation Management and Entrepreneurship Journal BACA: Jurnal Dokumentasi dan Informasi
Yulist Rima Fiandari
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Journal : Bulletin of Management and Business

 1 
The Role Of Halal Awareness And Attitudes Towards Purchasing Intentions At Halal Bakeries Fiandari, Yulist Rima; Baroya Mila Shanty
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.350

Abstract

The intention to purchase halal food is influenced by both internal and external factors, including consumer awareness and attitudes toward halal products. This study examines the role of halal awareness and attitudes in shaping purchase intentions for halal bakery products. Despite the growing demand for halal-certified food, research specifically addressing consumer behavior in halal bakeries remains limited. Understanding the determinants of purchase intention in this segment is essential for strengthening the halal bakery industry and providing strategic insights for businesses.This study was conducted in Indonesia, involving 110 respondents who had purchased from a halal bakery at least once and were aged 17 years or older. The research employs a quantitative approach using Smart PLS 3.0 for data analysis. The findings reveal that halal awareness significantly influences both consumer attitudes and purchase intentions toward halal bakery products. Furthermore, attitude serves as a crucial mediator, reinforcing the relationship between halal awareness and purchasing behavior. These findings contribute to the growing body of research on halal consumption behavior, emphasizing the need for greater consumer education and branding strategies in the halal bakery sector. Businesses can leverage these insights to enhance consumer trust, improve marketing strategies, and optimize their product positioning in the competitive halal food market..
The Influence of Ewom And Attitude on Purchase Intention on Halal Cosmetics Rima Fiandari, Yulist; Andarini, Sri Nastiti; Suryani, Wan
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.375

Abstract

The growing demand for halal cosmetics reflects increasing consumer awareness of religious compliance, health, and ethical concerns. This study aims to investigate the influence of Electronic Word of Mouth (EWOM) and consumer attitude on purchase intention toward halal cosmetic products in Indonesia. Using a quantitative approach, data were collected through an online survey from 160 female respondents aged 17 and above who are users of halal cosmetics. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among the variables. The findings reveal that EWOM has a significant positive influence on both attitude and purchase intention. Furthermore, attitude is found to have a strong and positive effect on purchase intention. These results confirm that EWOM not only shapes consumer evaluations but also directly drives behavioral intention. The study contributes to the halal consumer behavior literature by highlighting the psychological pathways through which EWOM influences purchasing behavior. Practically, the findings suggest that halal cosmetic brands should prioritize managing online consumer reviews and enhancing brand communication strategies to foster positive attitudes and encourage purchasing decisions.
Co-Authors Andarini, Sri Nastiti Andharani, Sri Nastiti Aniek Rumijati Baroya Mila Shanty Eko Handayanto Erna Retna Rahadjeng Fernanda, Redithya Ega Haristiyanti, Ratih Idris, Auliya Arasy'difah Nurul Asfiah Rahmad Wijaya Ratya Shafira Arifiani Rohmat Dwi Jatmiko Shafira, Ratya Shanty, Baroya Mila Sri Nastiti Andharini Titiek Ambarwati Wan Suryani Zuhron, Aziz Miftahuz