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Nurturing the Next Generation with the Utilization of Entrepreneurial, Cultural, and Financial Competencies Khong, Rifin; Kaban, Lila Maria; Alimin, Erina; Meilani, Meilani; Ciptawan, Ciptawan
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2655

Abstract

This article presents a community service initiative conducted by university lecturers and students aimed at nurturing entrepreneurial, cultural, and financial competencies among children in a local orphanage in Medan, Indonesia. A preliminary interview with the orphanage manager showed that the children required intensive engagement and education outside their schools and community. The one-day onsite program involved children, ranging from primary to high school level, through interactive learning modules that included entrepreneurship education, cultural awareness, and financial literacy. Activities such as simulations, group discussions, and games were used to encourage active participation and improve understanding. The results showed increased entrepreneurial motivation by 28%, cultural appreciation by 27%, and basic financial knowledge by 22% among participants. Student facilitators also gained practical experience in community engagement and leadership. Despite time limitations, the program successfully created a positive learning environment and promoted essential life skills for vulnerable youth. Recommendations are to extend the program duration, create age-specific content, and develop long-term mentorship to enhance impact. This initiative underscores the vital role of higher education in community empowerment and sustainable youth development.
The Mediating Role of Stress Between Workload, Work Environment, and Performance of Factory Workers Kaban, Lila Maria; Jacksen
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.21196

Abstract

Research Aim: This study investigates the influence of workload and work environment on employee performance, with work stress serving as the mediator Approach: The study employed a quantitative approach using SEM-PLS analysis. The sample included 75 factory workers selected through census sampling conducted from February to June 2023 at PT PSB, a manufacturing firm in Medan, North Sumatra Findings: Findings reveal that workload and work environment positively impact employee performance, mediated by work stress Theoretical Contribution/Originality: This research contributes to the literature by exploring work stress as a mediator in enhancing the understanding of employee performance within the manufacturing sector Policy Implication: Recommendations include PT PSB and similar companies prioritizing plant workers' stress levels, monitoring workload, and fostering a healthy workplace environment Research Limitation: The scope of the study was limited by the number of respondents and the factors considered in assessing employee productivity
The Science of Persuasion: Cialdini’s Principles in Shaping Purchase Decision on Shopee Indonesia Izara Ridwan; Lila Maria Kaban
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates whether Cialdini’s principles of persuasion – Reciprocity, Social Proof, and Liking – affect consumer purchasing decisions on the Shopee application in Indonesia. Amidst the rapid growth of e-commerce and intense competition among online platforms, understanding the psychological and social factors influencing consumer behavior is increasingly vital. While previous studies have explored general online buying behavior, few have focused specifically on Shopee Indonesia using Cialdini’s persuasive strategies. This quantitative research used a purposive sampling technique to gather data from 100 Shopee users who had made at least two purchases. Data was collected via an online questionnaire and analyzed using multiple linear regression. The results show that Social Proof and Liking have a significant and positive effect on purchasing decisions, while Reciprocity does not when tested independently. However, when analyzed simultaneously, all three variables significantly affect purchasing decisions, with a combined explanatory power of 73.5%. The findings highlight the importance of emotional and social strategies in enhancing digital marketing effectiveness and recommend Shopee prioritize influencer engagement and consumer review visibility.