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All Journal Jurnal Ilmiah Mahasiswa FEB Erudio: Journal of Educational Innovation Ekonomi Bisnis Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Istiqro' Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Adelia Shabrina Prameka
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Optimization of Service and Quality to Maintain Customer Loyalty in The Plastic Cup Printing Industry Darmawan, Andrianti Rahayu; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Business planning is an instrument that helps companies develop and manage theirbusiness better. CV Bersama Jaya is a business engaged in the printing of food and beverage packaging. According to the company’s record for the period 2020-2023, its sales has significantly decreased since the Covid-19 pandemic. The condition did not improve since then, allegedly due to suboptimal marketing strategies. This study evaluates the business condition of CV Bersama Jaya by conducting analyses on the production, human resource, market, marketing, financial, and external condition aspects and performs SWOT analysis based on the data acquired from observations and interviews with the business owner. It was found that the main problems are in marketing strategies and human resource. The company does not sufficiently use social media for marketing and increasing customer engagement and has not provided adequate education for its human resource, about the importance of customer engagement. The objective of this qualitative descriptive research-and-development study is to provide strategic solutions for the company’s development in the aspects of marketing, human resource development, and production. The outcomes are plans for new marketing strategies, changes in organizational structure by adding employees, application of customer engagement, renewal of production machineries, and financial and investment projection using NPV, IRR, and payback period methods.
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
Pelatihan Foto Produk Sebagai Penguatan Kreatifitas Pemasaran Wirausaha di Malang Raya Prameka, Adelia Shabrina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Wirausaha muda memiliki peluang besar untuk berkembang pesat di era digital ini. Keterampilan digital dan semangat inovatif menjadi modal utama untuk memanfaatkan teknologi dan menjangkau pasar yang lebih luas. Salah satu cara untuk meningkatkan kemampuan UMKM dalam memasarkan produknya secara online adalah dengan menghadirkan foto produk yang menarik. Keterbatasan pengetahuan dan peralatan fotografi menjadi kendala bagi UMKM. Pelatihan fotografi produk menjadi solusi efektif untuk membantu wirausaha menghasilkan foto produk yang menarik, unik, dan artistik, sehingga meningkatkan nilai produk dan daya tarik bagi calon konsumen. Dalam konteks pengabdian masyarakat, mahasiswa berperan aktif dalam mengadakan dan mendampingi pelatihan ini. Keterlibatan mahasiswa dapat disesuaikan dengan kebutuhan spesifik UMKM dan dilakukan dengan pendekatan yang lebih kreatif dan inovatif. Selain itu, mahasiswa juga dapat membantu dalam proses pendampingan setelah pelatihan untuk memastikan implementasi pengetahuan yang telah diberikan berjalan dengan baik. Dengan demikian, melalui kolaborasi antara wirausaha, mahasiswa, dan komunitas, diharapkan mampu membuka gerbang kesuksesan yang lebih lebar bagi UMKM di era digital. Kemampuan digital, semangat inovatif, dan adaptasi teknologi menjadi kunci utama bagi wirausaha muda untuk bersaing di pasar yang semakin kompetitif, dan mahasiswa dapat menjadi pendorong utama dalam memaksimalkan potensi wirausaha.
KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH (PAD) KABUPATEN MALANG (Studi pada Dinas Pendapatan Pengelolaan Keuangan dan Aset Kabupaten Malang) Prameka, Adelia Shabrina; Indrawati, Nur Khusniyah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Kabupaten Malang was given opportunity to explore the potential of financial resources by setting taxes and charges for the region to increase the acceptance of PAD. The research aims to analyze the contribution and effectiveness local taxation and charges  to the PAD of Kabupaten Malang during the last five years (2007-2011). The object in this research is an area of Kabupaten Malang, research focusing to discuss about the PAD, local taxation, and local charges. Research type in this study was a descriptive. Analysis of local taxation and local charges to the PAD in the research carried out using the contributions analysis tax and charges to the total PAD each year and the effectiveness ratio of targets and realization. The results of this research found that average contribution local taxation and local charges type in receipt PAD Kabupaten Malang during 2007-2011 is greatly fluctuates. The biggest tax contributions comes from street lighting tax, averaging 36,4% over five years. As for the largest local charges contribution comes from public services charges, averaging 22,73% over five years. The larger percentage of contribution of a local tax and local charges to the total PAD,  then the more big contribution of the  tax and charges to the acceptance of PAD  an area.  This research contributes to the Kabupaten Malang government to better see the potential area which is owned to add value to the contribution of local tax and local charge as well as improve the performance of DPPKA. Key words  : Contribution  Analysis, Local Tax, Local Charges, Regional  Income,  PAD, Kabupaten Malang, Effectiveness, Effectiveness Ratio
The Mediating Role of Job Satisfaction in Influencing Intention to Stay Nasywa, Adinda Dhiya; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.20

Abstract

The objective of this research is to determined the effects of organizational culture and compensation on Intention To Stay with Job Satisfaction as Mediator of PT Telkomsel Employee. Using quota sampling, 122 employees of PT Telkomsel were involved as the respondents of this quantitive explanatory research. The results of the Partial Least Square-Structural Equation Modelling (PLS-SEM) indicate that organizational culture has significant effect on job satisfaction, that compensation has significant effect on job satisfaction, that organizational culture does not have any significant influence on intention to stay, that compensation does not have any significant on intention to stay, that job satisfaction has any significant effect on intention to stay, that organizational culture has any significant effect on intention to stay through job satisfaction, and that compensation has any significant effect on intention to stay through job satisfaction
The Effect of Perceived Price, Service Quality, and Trust on Customer Satisfaction Amanda, Sonia Dwita; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.20

Abstract

This research aims to discover the effect of perceived price, service quality, and trust on customer satisfaction for students who use Maxim online transportation. The type of this research is the explanatory research which explains the relationship and the influence between one variable and another through hypothesis testing. The samples of this research consist of 120 individual respondents. Furthermore, the respondents are the students at Malang University who knew, used, and made repeated purchases from Maxim online transportation. Thus, this research uses a sampling technique with a non-probability sampling method by applying a purposive sampling technique. The hypothesis testing is carried out to determine the influence between variables. The data were analyzed using The Statistical Package for Social Sciences (SPSS) 25. The results of this study indicate that perceived price, service quality, and trust have a positive influence on customer satisfaction on Maxim online transportation users. So if perceived price, service quality, and trust get better, customer satisfaction for Maxim users will also get better. The results of this research can help the Maxim company to optimize its marketing strategy by paying attention to factors such as perceived price, service quality and trust.
Enhancing Behavioral Intention Through Improved Perceived Quality and Visitor Satisfaction Abdullah, Mohammad Naufal Fauzan; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.09

Abstract

Efforts to increase customer satisfaction and create positive perceptions of the quality of a product or service offered. This decline is indicated by less than optimal customer satisfaction with the facilities and services provided. This explanatory quantitative study aims to analyze the influence of perceived quality on behavioral intention and visitor satisfaction, the influence of visitor satisfaction on behavioral intention, and the influence of perceived quality on behavioral intention through visitor satisfaction in the context of visitors to Speed Lane Go Karting. The sample consisted of 100 respondents selected using accidental sampling. The data were analyzed using path analysis, which shows that perceived quality influences behavioral intention, that perceived quality influences visitor satisfaction, that visitor satisfaction influences behavioral intention, and that perceived quality affects behavioral intention through visitor satisfaction. Therefore, it can be concluded that an improvement in perceived quality increases satisfaction, which in turn drives visitors’ positive behavioral intention. The novelty of this research is the use of visitor satisfaction as an intervening factor in the influence of perceived quality on behavioral intention. The practical implications of this research include the need to pay attention to the quality of services and facilities provided to visitors, including the completeness and security of gaming facilities, as well as customer comfort, which need to be continuously monitored and evaluate.  
SMART BILLING FOR SMART VILLAGE: INTEGRATING WHATSAPP GATEWAY AND QRIS TO STRENGTHEN BUMDES FINANCIAL MANAGEMENT IN TEGALWERU VILLAGE Rofiq, Ainur; Prameka, Adelia Shabrina; Fasieh, Muhammad Fajrul Islam
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This community service program aims to increase compliance among the residents of Tegalweru Village in paying water and sanitation fees through the innovation of the Smart Billing digital payment system based on WhatsApp Gateway and QRIS Payment Gateway. The activity will be held on September 21, 2025, at the Tegalweru Village Hall, involving 30 participants from the Karang Taruna and BUMDes management. The implementation method uses a participatory approach through the stages of socialisation, Focus Group Discussion, training, and mentoring. The evaluation results showed a significant improvement in participants' knowledge, attitudes, and skills; with the majority of participants understanding and being able to use the digital payment system independently. This program has proven to improve the financial efficiency and transparency of BUMDes and strengthen the digital literacy of rural communities. The recommended activity is to expand the implementation of the Smart Billing system to all village residents and make it a replication model for other villages towards sustainable Smart Villages.
How Brand Trust is Influenced by Perceived Value and Service Quality: Mediated by Hotel Customer Satisfaction Prameka, Adelia Shabrina; Do, Ben-Roy; Rofiq, Ainur
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.02.2

Abstract

This paper examines the effect of perceived value and service quality on brand trust directly and indirectly through customer satisfaction. Brand trust can be defined as the relationship between consumers and the corporate that is based on trust and reliability of its performance. Questionnaires were given to guests of three-star hotels in Malang, Indonesia, with 158 surveys returned and 114 valid responses were analyzed. Reliability and validity were examined first, and partial least squares (PLS-SEM) analysis was performed to evaluate the determinant coefficient (R2), predictive relevance (Q2), and effect size (f2). Results showed customer satisfaction partially mediates perceived value on brand trust, and fully mediates the relationship between service quality and brand trust. Future research in other developing countries, against different hotel class, with international guests, is recommended. Managerial implications were discussed.
Co-Authors -, warsiman Abdullah Sanusi, Abdullah Abdullah, Mohammad Naufal Fauzan Ainur Rofiq Amanda, Sonia Dwita Andro Agil Nur Rakhmad Anugrahaeni, Yulia Putri Ben-Roy Do, Ben-Roy Darmawan, Andrianti Rahayu Fasieh, Muhammad Fajrul Islam Futari II, Ooji Jazuli, Muhamad Kurniawan, Dediek Tri Kusnayain, Yesiana Ihda Nasywa, Adinda Dhiya Nur Khusniyah Indrawati Nurmasari, Nuraini Desty Rr Ayu Firdausiah Septiana, Nabila Tuasikal, Mohammad Iqbal Ghifari