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All Journal Jurnal Ilmiah Mahasiswa FEB Erudio: Journal of Educational Innovation Ekonomi Bisnis Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Istiqro' Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Adelia Shabrina Prameka
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Foto Produk Sebagai Penguatan Kreatifitas Pemasaran Wirausaha di Malang Raya Prameka, Adelia Shabrina
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Wirausaha muda memiliki peluang besar untuk berkembang pesat di era digital ini. Keterampilan digital dan semangat inovatif menjadi modal utama untuk memanfaatkan teknologi dan menjangkau pasar yang lebih luas. Salah satu cara untuk meningkatkan kemampuan UMKM dalam memasarkan produknya secara online adalah dengan menghadirkan foto produk yang menarik. Keterbatasan pengetahuan dan peralatan fotografi menjadi kendala bagi UMKM. Pelatihan fotografi produk menjadi solusi efektif untuk membantu wirausaha menghasilkan foto produk yang menarik, unik, dan artistik, sehingga meningkatkan nilai produk dan daya tarik bagi calon konsumen. Dalam konteks pengabdian masyarakat, mahasiswa berperan aktif dalam mengadakan dan mendampingi pelatihan ini. Keterlibatan mahasiswa dapat disesuaikan dengan kebutuhan spesifik UMKM dan dilakukan dengan pendekatan yang lebih kreatif dan inovatif. Selain itu, mahasiswa juga dapat membantu dalam proses pendampingan setelah pelatihan untuk memastikan implementasi pengetahuan yang telah diberikan berjalan dengan baik. Dengan demikian, melalui kolaborasi antara wirausaha, mahasiswa, dan komunitas, diharapkan mampu membuka gerbang kesuksesan yang lebih lebar bagi UMKM di era digital. Kemampuan digital, semangat inovatif, dan adaptasi teknologi menjadi kunci utama bagi wirausaha muda untuk bersaing di pasar yang semakin kompetitif, dan mahasiswa dapat menjadi pendorong utama dalam memaksimalkan potensi wirausaha.
KONTRIBUSI PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH (PAD) KABUPATEN MALANG (Studi pada Dinas Pendapatan Pengelolaan Keuangan dan Aset Kabupaten Malang) Prameka, Adelia Shabrina; Indrawati, Nur Khusniyah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Kabupaten Malang was given opportunity to explore the potential of financial resources by setting taxes and charges for the region to increase the acceptance of PAD. The research aims to analyze the contribution and effectiveness local taxation and charges  to the PAD of Kabupaten Malang during the last five years (2007-2011). The object in this research is an area of Kabupaten Malang, research focusing to discuss about the PAD, local taxation, and local charges. Research type in this study was a descriptive. Analysis of local taxation and local charges to the PAD in the research carried out using the contributions analysis tax and charges to the total PAD each year and the effectiveness ratio of targets and realization. The results of this research found that average contribution local taxation and local charges type in receipt PAD Kabupaten Malang during 2007-2011 is greatly fluctuates. The biggest tax contributions comes from street lighting tax, averaging 36,4% over five years. As for the largest local charges contribution comes from public services charges, averaging 22,73% over five years. The larger percentage of contribution of a local tax and local charges to the total PAD,  then the more big contribution of the  tax and charges to the acceptance of PAD  an area.  This research contributes to the Kabupaten Malang government to better see the potential area which is owned to add value to the contribution of local tax and local charge as well as improve the performance of DPPKA. Key words  : Contribution  Analysis, Local Tax, Local Charges, Regional  Income,  PAD, Kabupaten Malang, Effectiveness, Effectiveness Ratio
The Mediating Role of Job Satisfaction in Influencing Intention to Stay Nasywa, Adinda Dhiya; Prameka, Adelia Shabrina
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.20

Abstract

Purpose – This study aims to determine the effects of organizational culture and compensation on employees’ intention to stay, with job satisfaction serving as a mediating variable among PT Telkomsel employees. Design/Methodology/Approach – This study employs a quantitative explanatory research design. Using quota sampling, data were collected from 122 PT Telkomsel employees. The data were analyzed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) to examine both the direct and indirect relationships among the variables. Findings – The results indicate that organizational culture and compensation have significant positive effects on job satisfaction. However, neither organizational culture nor compensation has a significant direct effect on intention to stay. In contrast, job satisfaction has a significant positive effect on intention to stay and significantly mediates the relationships between organizational culture and intention to stay, as well as between compensation and intention to stay. Originality/Value This research provides value by analyzing the mediating role of job satisfaction in the relationships between organizational culture, compensation, and intention to stay, offering empirical insights that support more effective employee retention strategies.
The Effect of Perceived Price, Service Quality, and Trust on Customer Satisfaction Amanda, Sonia Dwita; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.20

Abstract

Purpose – This study aims to examine the effect of perceived price, service quality, and trust on customer satisfaction among students who use Maxim online transportation services.   Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships among perceived price, service quality, trust, and customer satisfaction. The sample consists of 120 respondents who are students at Malang University, have knowledge of Maxim services, have used the application, and have made repeated purchases. Respondents were selected using a non-probability sampling method with a purposive sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression in IBM SPSS Statistics version 25.   Findings – The results indicate that perceived price, service quality, and trust each have a positive and significant effect on customer satisfaction. These findings suggest that better perceived pricing, improved service quality, and stronger trust contribute to higher customer satisfaction among Maxim users.   Originality/value – This study contributes to the online transportation and consumer behavior literature by integrating perceived price, service quality, and trust as determinants of customer satisfaction in the context of Maxim users in Indonesia. The findings provide practical implications for service providers in improving pricing strategies, service performance, and trust-building to enhance customer satisfaction.
Enhancing Behavioral Intention Through Improved Perceived Quality and Visitor Satisfaction Abdullah, Mohammad Naufal Fauzan; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.09

Abstract

Purpose – This study aims to analyze the influence of perceived quality on behavioral intention and visitor satisfaction, the effect of visitor satisfaction on behavioral intention, and the mediating role of visitor satisfaction in the relationship between perceived quality and behavioral intention among visitors of Speed Lane Go Karting.    Design/methodology/approach – This study employs a quantitative explanatory research design. The sample consists of 100 respondents selected using accidental sampling. Data were analyzed using path analysis to examine both direct and indirect relationships among perceived quality, visitor satisfaction, and behavioral intention.   Findings – The results indicate that perceived quality significantly influences both visitor satisfaction and behavioral intention. In addition, visitor satisfaction has a significant effect on behavioral intention and mediates the relationship between perceived quality and behavioral intention. These findings suggest that improvements in perceived quality enhance satisfaction, which subsequently strengthens positive behavioral intentions among visitors.   Originality/value – This study offers originality by positioning visitor satisfaction as an intervening variable in the relationship between perceived quality and behavioral intention, a linkage rarely explored in go-karting or recreational service contexts. The findings provide new empirical evidence that enriches the literature on service quality and visitor behavior within niche entertainment settings.
SMART BILLING FOR SMART VILLAGE: INTEGRATING WHATSAPP GATEWAY AND QRIS TO STRENGTHEN BUMDES FINANCIAL MANAGEMENT IN TEGALWERU VILLAGE Rofiq, Ainur; Prameka, Adelia Shabrina; Fasieh, Muhammad Fajrul Islam
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This community service program aims to increase compliance among the residents of Tegalweru Village in paying water and sanitation fees through the innovation of the Smart Billing digital payment system based on WhatsApp Gateway and QRIS Payment Gateway. The activity will be held on September 21, 2025, at the Tegalweru Village Hall, involving 30 participants from the Karang Taruna and BUMDes management. The implementation method uses a participatory approach through the stages of socialisation, Focus Group Discussion, training, and mentoring. The evaluation results showed a significant improvement in participants' knowledge, attitudes, and skills; with the majority of participants understanding and being able to use the digital payment system independently. This program has proven to improve the financial efficiency and transparency of BUMDes and strengthen the digital literacy of rural communities. The recommended activity is to expand the implementation of the Smart Billing system to all village residents and make it a replication model for other villages towards sustainable Smart Villages.
How Brand Trust is Influenced by Perceived Value and Service Quality: Mediated by Hotel Customer Satisfaction Prameka, Adelia Shabrina; Do, Ben-Roy; Rofiq, Ainur
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.02.2

Abstract

This paper examines the effect of perceived value and service quality on brand trust directly and indirectly through customer satisfaction. Brand trust can be defined as the relationship between consumers and the corporate that is based on trust and reliability of its performance. Questionnaires were given to guests of three-star hotels in Malang, Indonesia, with 158 surveys returned and 114 valid responses were analyzed. Reliability and validity were examined first, and partial least squares (PLS-SEM) analysis was performed to evaluate the determinant coefficient (R2), predictive relevance (Q2), and effect size (f2). Results showed customer satisfaction partially mediates perceived value on brand trust, and fully mediates the relationship between service quality and brand trust. Future research in other developing countries, against different hotel class, with international guests, is recommended. Managerial implications were discussed.
Co-Authors -, warsiman Abdullah Sanusi, Abdullah Abdullah, Mohammad Naufal Fauzan Ainur Rofiq Amanda, Sonia Dwita Andro Agil Nur Rakhmad Anugrahaeni, Yulia Putri Ben-Roy Do, Ben-Roy Darmawan, Andrianti Rahayu Fasieh, Muhammad Fajrul Islam Futari II, Ooji Jazuli, Muhamad Kurniawan, Dediek Tri Kusnayain, Yesiana Ihda Nasywa, Adinda Dhiya Nur Khusniyah Indrawati Nurmasari, Nuraini Desty Rr Ayu Firdausiah Septiana, Nabila Tuasikal, Mohammad Iqbal Ghifari