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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA Dinasti International Journal of Management Science Jurnal Riset Bisnis dan Manajemen Kontribusia : Research Dissemination for Community Development Enrichment : Journal of Management Jurnal Manajemen Bisnis DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Action Research Literate (ARL) Master: Jurnal Manajemen dan Bisnis Terapan Abdimas Indonesian Journal Journal of Economics and Social Sciences Jurnal Adijaya Multidisiplin VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER KAMBOTI : Jurnal Sosial dan Humaniora
Wenti Krisnawati
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, dan Customer Expectations Terhadap Customer Satisfaction pada Bioskop XXI Gresik Rohdlotul Aisy Rofidah; Wenti Krisnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6139

Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies.
Content Marketing, Brand Awareness, and Online Customer Review on Housewives’ Purchase Intention on Shopee Riyadini, Nikita Gabby; Krisnawati, Wenti
Interdisciplinary Social Studies Vol. 1 No. 6 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i6.149

Abstract

This research aims to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) in Shopee E-Commerce. The study used a sample of 107 respondents, the type of data used is primary and secondary. The purpose of this study was to find out the influence of Content Marketing, Brand Awareness, and Online Customer reviews on Purchase Intention on Housewives (IRT) using multiple linear regression analysis methods using the SPSS 20 program. The results showed that content marketing variables have a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on purchase intention and online customer review has a positive and significant effect on purchase intention.
Visual Merchandising, Celebrity Endorsers, Advertisement Creativity, and E-Service Quality on Netflix Purchase Decision Mardani, Wilda Ayu Putri; Krisnawati, Wenti
Interdisciplinary Social Studies Vol. 1 No. 6 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i6.155

Abstract

Background: Advances in technology are not foreign to us. Over time, technology is growing rapidly and rapidly, making it easier for people to access and utilize technology. The development of technology, especially in the field of information, has an impact on several sectors of life, including the economic, social, and cultural sectors. Aim: This research aims to find out the influence of Visual Merchandising, Celebrity endorsers, ad creativity, and E-service Quality on the purchase of the Netflix video streaming app. Method: Using 100 respondents as a sample. The study used multiple linear regression analysis using four hypotheses. Test the hypothesis using the t-test with a signification level of 0.05. Findings: The calculation results showed that the free variables namely Visual Merchandising, Celebrity Endorser, Creative Advertising, and E-Service Quality partially positively affected the purchase number with signification numbers below 0.05. Based on the results of the analysis, it is expected that Netflix can improve Visual Merchandising, Celebrity Endorser, advertising creativity, and E-service Quality. This will increase the number of purchases of the Netflix video streaming app.
Pengaruh Host Credibility, Interactivity, Limited Time Offer, Online Customer Review, Dan Product Knowledge, Terhadap Purchase Decision Produk “Sattka Basic” Pada Generasi Z Di Tiktok Live Andriawan, Della Firnanda; Krisnawati, Wenti
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2139

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh variabel independen terhadap keputusan pembelian produk hijab Sattka Basic pada Generasi Z melalui fitur TikTok Live. Variabel independen yang digunakan adalah Host Credibility, Interactivity, Limited Time Offer, Online Customer Review, dan Product Knowledge, sedangkan variabel dependen adalah Purchase Decision. Penelitian ini bersifat kuantitatif dan mensurvei 200 responden Generasi Z di Kabupaten Gresik dengan menggunakan kuesioner. Analisis data dilakukan dengan menggunakan program SmartPLS 4. Hasil penelitian menunjukkan bahwa kelima variabel independen berpengaruh positif dan signifikan terhadap Purchase Decision, dengan kemampuan model menjelaskan 86,3% Hal ini mengindikasikan bahwa optimalisasi strategi live shopping yang mengedepankan interaksi dan kredibilitas merupakan faktor kunci dalam menstimulasi keputusan pembelian pada segmen Generasi Z
Social Influence, Perception of Convenience, Perception of Usefulness, Trust and Security on Repurchase Decisions on The Pospay Application Andriani, Puput Herlinda; Krisnawati, Wenti
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6227

Abstract

This study aims to analyze the social influences, Perceive Esay Of Use, Perceive Usefulness, Trust, And Security on Purchase Intention to Pospay Application Study Case Peoples at Jember. The research adopts a descriptive quantitative approach designed to systematically and measurably describe the characteristics of the studied population or phenomenon. Data obtained through this approach were analyzed using statistical techniques. The results indicate that Social influence has a positive and significant effect on repurchase decisions, perceived ease of use has a positive and significant effect on repurchase decisions, perceived usefulness has a positive and significant effect on repurchase decisions, trust has a positive and significant effect on repurchase decisions, and security has a positive and significant effect on repurchase decisions
Determinan Keputusan Pembelian Pembersih Wajah Pria Pada Generasi Gen Z Nafilah Khoirotun Ni'am; Wenti Krisnawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 7 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i7.13037

Abstract

This study examines the influence of brand image, social media marketing, celebrity endorsement, and E-WOM on the purchasing decisions of Generation Z consumers regarding Kahf facial cleanser products. This quantitative study employs a purposive sampling technique and involves 150 Generation Z university students at Universitas Muhammadiyah Gresik who have used or are currently using Kahf facial cleanser. Data were collected via a 5-point Likert scale questionnaire and analyzed using Partial Least Squares. The study reveals that brand image, social media marketing, and celebrity endorsement positively influence consumer purchasing decisions. However, the E-WOM variable was not found to have a positive impact on customer purchasing decisions. These findings are expected to contribute to the existing literature, particularly regarding Gen Z consumer behavior. Furthermore, they can serve as a reference for companies in formulating more efficient digital marketing strategies to assist consumers in making more rational and well-informed purchasing decisions.
Determinants of Intention to Reuse Food Delivery Applications in Generation Z Wenti Krisnawati; Mohammad Jufriyanto; Wasti Reviandani
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1380

Abstract

This study aims to answer the question of why someone uses FDA by using independent variables, namely special benefits, time saving, delivery experience, reviews and price value for reusing applications mediated by customer satisfaction. Total of 179 Generation Z respondents participated in this study. The design in this study uses quantitative and analytical techniques using PLS tools. Interesting findings in this study were successfully identified. This study found that time saving that is considered to be able to make people satisfied and return to reuse the FDA proved unacceptable, which means that in Generation Z there is perceived dissatisfaction with the time given by the FDA, and Generation Z does not need to save time in ordering food online, time saving is not a reason for them to reuse the FDA. In this case, online application food delivery service providers  must consider other causes that make them satisfied and willing to use the FDA application again, for example,  the special benefits offered, and the experience in ordering food, reviews and price values that are highly regarded by consumers, especially in generation Z which has an effect on customer satisfaction which in the end satisfaction affects the reuse of the application.
Peningkatan Niat Beli Konsumen Melalui Pelatihan Brand Concept dan Brand Image di Pujasera Kuliner Wisma (SIG) Gresik Wenti Krisnawati; Muhammad Rosyihuddin; Kholid Albar
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1353

Abstract

The growth and development of MSMEs in Indonesia in the last two years has shown very interesting changes and dynamics, which reflect changes in business patterns, existing consumer behavior and the acceleration of digitalization are very influential. Talking about MSMEs, it is close to the development of food courts in Indonesia with various types of existing categories, ranging from traditional and modern categories which are commonly called food courts. The purpose of this community service activity is to help increase purchase intention and the number of visits to the Wisma SIG Culinary Food Shop (KWSIG). In the journey of the KWSIG Food Court, there are still many things that must be completed before entering the digital world, namely how MSMEs in the Food Courts are able to prepare products with a clear and good identity or we usually call product branding. The method of implementation in this activity began with socialization and then held training with a total of 24 participants which was carried out in Gresik Regency. The result of this activity is that the tenant has a product brand that is ready to be used according to the product being sold.
Co-Authors Abdurrahman Faris Indriya Himawan Ade Seldianto S.P Andriani, Puput Herlinda Andriawan, Della Firnanda Aprilia, Putri Windy Arni A.T Asep Saepuloh Awwaliyah, Nurul Aini Al Azimaturrafiah Azimaturrafiah Barri, Ziko Malifon Ahmad Al Briliyan Putri Cintiya Wati Dzin Nada Arzaqiyah Dzuhriawan Farrikh Dzulquarnain, Abi Hanif Eka Wahyu NFS Eka Wahyu Nur Farrikh Dzuhriawan Firnanda, Alifiya Ayu Isnainiah Rachmawati Kholid Albar Mardani, Wilda Ayu Putri Moh. Agung Surianto Mohammad Akmal Hakam Harbiansyah Mohammad Jufriyanto Muhammad Rosyihuddin N Azizia Gia Mutiarasari Nadila Puspitasari Nafilah Khoirotun Ni'am Riyadini, Nikita Gabby Rohdlotul Aisy Rofidah Roziana Ainul Hidayati Suaibatul Aslamiyah Sukaris Suwandi S. Sangadji Wasti Reviandani Widya Indah Maghfiroh