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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajerial JURNAL MANAJEMEN DAN BISNIS INDONESIA Dinasti International Journal of Management Science Jurnal Riset Bisnis dan Manajemen Kontribusia : Research Dissemination for Community Development Enrichment : Journal of Management Jurnal Manajemen Bisnis DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Action Research Literate (ARL) Master: Jurnal Manajemen dan Bisnis Terapan Abdimas Indonesian Journal Journal of Economics and Social Sciences Jurnal Adijaya Multidisiplin VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies KAMBOTI : Jurnal Sosial dan Humaniora
Wenti Krisnawati
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF CUSTOMERS IN PERUMDA BPR BANK GRESIK Isnainiah Rachmawati; Wenti Krisnawati
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 2 (2022): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i2.5564

Abstract

The objective of this research is to determine the application of marketing strategies in increasing the number of customers at PERUMDA BPR Bank Gresik. A qualitative descriptive method was implemented in this research, which is intended to collect facts and elaborate in a detailed and thorough manner according to the problem to be solved. SWOT analysis (Strengths, Weaknesses, Opportunities, dan Threats) was also employed in this research to find out the strategy conducted by PERUMDA BPR Bank Gresik in increasing the number of customers. The results show that company situation is in Quadrant I (+,+), Progressivity, PERUMDA BPR Bank Gresik carried out economic and trustworthy services to implement the company vision and mission. This position indicates that the company is in a strong position and is already on track. In the future, company still needs to make efforts to maintain this position.
Persepsi Masyarakat Gresik Terhadap Kinerja Pemerintah Daerah Kabupaten Gresik Tahun 2021 Nadila Puspitasari; Roziana Ainul Hidayati; Wenti Krisnawati
Jurnal Adijaya Multidisplin Vol 1 No 04 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia merupakan negara kesatuan yang disebut dengan eenheidstaat, yaitu negara merdeka dan berdaulat yang pemerintahannya diatur oleh pemerintah pusat dan dibawahi oleh pemerintah daerah. Dalam hal ini kinerja suatu instansi yang berhubungan dengan tata pemerintahan menjadi titik pusat perhatian bagi seluruh masyarakat, baik secara individu maupun kelompok. Penelitian ini bertujuan untuk menganalisis persepsi masyarakat Gresik terhadap Kinerja Pemerintah Daerah Kabupaten Gresik Pada Tahun 2021. Penelitian ini menggunakan pendekatan kualitatif, Dalam penelitian kualitatif ini pendekatan yang digunakan adalah pendekatan studi kasus dengan single case. Hasil dari penelitian ini menyatakan bahwa ditemukan ada beberapa persepsi masyarakat yang menyatakan bahwa ia tidak puas dengan kualitas kerja Daerah Gresik, namun tidak sedikit juga yang menilai kinerja Pemerintah Daerah Gresik dirasa cukup dan bisa juga dinilai baik dikarenakan beberapa proker yang telah rampung digarapnya. Dari penelitian ini, Bagi Pemerintah Daerah Gresik masih banyak yang perlu ditingkatkan kinerjanya guna memberikan rasa kenyamanan pada masyarakat daerah, sehingga masyarakat merasa bahwa aspirasi masyarakat selalu didengar oleh pemerintahan. Penelitian ini memiliki keterbatasan yaitu masih banyak masyarakat yang enggan untuk diwawancarai karena takut salah berbicara karena berhubungan dengan pemerintahan.
DETERMINAN NIAT BELI KONSUMEN PADA TRAVEL ONLINE DENGAN MERK TRAVELOKA Mohammad Akmal Hakam Harbiansyah; Wenti Krisnawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14677

Abstract

Perkembangan teknologi dan internet di era globalisasi telah mengubah perilaku konsumen, terutama dalam industri pariwisata, dengan meningkatnya penggunaan platform Online Travel Agent (OTA) untuk merencanakan perjalanan. Penelitian ini bertujuan untuk menganalisis pengaruh E-Service Quality, Website Quality, Promotion, E-Trust, dan Ease of Transaction terhadap Purchase Intention pada aplikasi Traveloka di Kabupaten Gresik. Metode kuantitatif dengan pendekatan analisis multivariat menggunakan Smart-PLS diterapkan dalam penelitian ini, dengan populasi masyarakat yang telah menggunakan Traveloka namun belum melakukan pembelian. Sampel sebanyak 240 responden dipilih menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa E-Service Quality, Website Quality, Promotion, E-Trust, dan Ease of Transaction memiliki pengaruh positif dan signifikan terhadap Purchase Intention. E-Service Quality berpengaruh melalui keamanan transaksi dan petunjuk pembelian yang jelas, Website Quality meningkatkan kemudahan penggunaan, Promotion memperkuat minat beli melalui diskon, E-Trust membangun kepercayaan konsumen, dan Ease of Transaction mempermudah proses pembelian. Temuan ini mengindikasikan bahwa e-service quality, website quality, promotion, e-trust, dan ease of transaction berperan penting dalam meningkatkan purchase intention pada platform e-commerce seperti Traveloka.
PENDAMPINGAN PENINGKATAN PEMBERDAYAAN MASYARAKAT DESA BETOYOGUCI, KABUPATEN GRESIK Aslamiyah, Suaibatul; Dzulquarnain, Abi Hanif; Wenti Krisnawati
DedikasiMU : Journal of Community Service Vol. 2 No. 3 (2020): DedikasiMU (Journal of Community Service), September 2020, ISSN: 2716-5140, E-I
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v2i3.1652

Abstract

Untuk bentuk program pemberdayaan masyarakat berdasar potensi dan permasalahan pembangunan Desa pada masa Pandemi COVID-19. Kegiatan pengabdian dilakukan secara virtual menggunakan aplikasi Zoom. Hasil Pengabdian diikuti oleh 21 peserta menggunakan media zoom. Kegiatan Pemberdayaan Desa Betoyoguci dalam bentuk pembelajaran materi pemberdayaan bersifat tentang E-Commerce, pendampingan pembuatan akun E-Commerce Tokopedia dan tutorial alternative cara membuat usaha kreatif ditengan pandemic yang ekonomis, dan mudah. Terutama untuk mempertahankan eksistensi usaha rumahan yang dimiliki oleh masyarakat. Implementasi pemberdayaan dilakukan dengan mengadakan pendampingan pembuatan akun Tokopedia sebagai platform e-commerce yang mudah dan memberikan panduan contoh membuat usaha Dessert Box dan Budidaya Ikan dalam Ember (BUDIKDAMPER). Bentuk pemberdayaan yang tepat pada Desa Betoyoguci pada saat pandemic Covid-19 adalah pemberdayaan pendampingan pembelajaran E-Commerce untuk mempertahankan kelangsungan usaha rumahan yang dimiliki masyarakat dan memberikan peluang baru untuk membuka usaha.
The effect of advertising attractiveness, influencer marketing, online customer review, and brand image on purchase decision Somethinc Firnanda, Alifiya Ayu; Krisnawati, Wenti
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1792

Abstract

The study analyzes the effect of Advertising attractiveness, Influencer Marketing, Online Customer Review, and Brand Image. They are using quantitative research with 100 respondents—the sampling technique of this research with purposive sampling. Primary data on this study was obtained from the dissemination of questionnaires online. The sample in this study is a student of Muhammadiyah University of Greece who is or has used and has made a purchase at least once on Somethinc products. The sampling is using non-probability sampling techniques. The data is processed using IBM SPSS Statistic 24. In this study, there was a positive and significant influence between the variables of Advertising attractiveness, Influencer Marketing, Online Customer Review, and Brand Image on the Purchase Decision of Somethinc products. If you see the double linear regression analysis result on the determination coefficient (R2), the result is adjusted R square = 0.611. It showed that purchasing decisions could be influenced by variables such as Advertising Attractiveness, Influencer Marketing, Online Customer Review, and Brand Image by 61%. In comparison, the remaining 39% were affected by other factors not found in this study
The effect of visual merchandising, advertising creativity, e– service quality, and perceived value against the Spotify premium service purchase decision Aprilia, Putri Windy; Krisnawati, Wenti
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1793

Abstract

The study aims to analyze the influence of Visual Merchandising, Advertising Creativity, E – Service Quality, and Perceived Value. The study uses quantitative research with the number of respondents as many as 100 respondents. The research uses primary data obtained from the dissemination of online questionnaires. The respondent was a student of the Muhammadiyah University of Greece who used or is using Spotify Premium. Later, non-probability sampling was used for sample-taking. The study found that advertising creativity and Perceived Value had a significant positive influence on purchasing decisions, while Visual Merchandising and E-Service Quality had a positive but non-significant impact on purchase decisions. The results of the study showed that the visual merchandising variable (X1) was positive but not significant, with a significance value of 0.947 for the purchasing decision variables (Y), the Advertising Creativity variable(X2) was positive and defining, with the significance of 0.012 for the purchase decision variable, the E – Service Quality (X3) had a positive but non-significant influence, and the perceived value (X4) had positive and significant influence with a significant value of 0,000 for the buying decision variabel (Y).
The Role of Consumption Values in Shaping Household Shopping Behavior through Food Delivery Apps Sangadji, Suwandi S.; Gia Mutiarasari, N Azizia; Krisnawati, Wenti
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 4 No. 2 (2024): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol4issue2page79-87

Abstract

This research investigates how consumption values influence changes in consumer behavior, specifically among non-working housewives in Gresik Regency, in their utilization of food delivery applications (FDAs). A qualitative case study methodology was adopted, featuring in-depth interviews with non-working housewives who have used FDAs at least three times. Data collection involved participant observation, interviews, and document analysis, with thematic analysis employed for data interpretation. Findings reveal that both functional and epistemic values significantly influence consumer behavior. Functional value, characterized by convenience, time efficiency, and a diverse range of meal options, serves as a primary motivator for housewives preferring FDAs over traditional cooking. Furthermore, epistemic value is important, as users rely on reviews, ratings, and promotions to inform their decisions. Although some participants expressed concerns about pricing and occasional order cancellations, FDAs have become essential for meal planning among those seeking convenience and variety. This study sheds light on the consumption patterns of non-working housewives and provides practical recommendations for businesses in the food delivery sector to improve consumer satisfaction and loyalty.
Pengaruh Content Marketing, Brand Image dan Electronic Word of Mouth pada Purchase Intention Produk Hand Body Scarlett Dzin Nada Arzaqiyah; Wenti Krisnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6137

Abstract

This study aims to analyze the influence of content marketing, brand image, and electronic word of mouth (EWOM) on consumer purchase intention for Scarlett hand body products in Gresik. The research adopts a quantitative approach using surveys with 200 respondents selected through purposive sampling. Data were analyzed using multiple linear regression methods. The findings reveal that all three independent variables significantly influence consumer purchase intention. The study concludes with recommendations for Scarlett to enhance its social media-based marketing strategies and strengthen brand image through creative content.
Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, dan Customer Expectations Terhadap Customer Satisfaction pada Bioskop XXI Gresik Rohdlotul Aisy Rofidah; Wenti Krisnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6139

Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies.
Pengaruh Motivasi Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Kecamatan Kebomas Kabupaten Gresik Barri, Ziko Malifon Ahmad Al; Krisnawati, Wenti
Action Research Literate Vol. 8 No. 3 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i3.199

Abstract

Keberhasilan suatu lembaga tidak hanya bergantung dengan teknologi, melainkan juga pada aspek sumber daya manusia yang dimilikinya. Suatu lembaga membutuhkan sumber daya manusia yang potensial, baik pemimpin maupun karyawan agar dapat memberikan kontribusi yang baik dan melaksanakan tugas dengan optimal untuk mencapai tujuan organisasi. Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Kerja, Disiplin Kerja, Lingkungan Kerja terhadap Kinerja Pegawai di Kecamatan Kebomas Kabupaten Gresik. Jenis penelitian ini adalah penelitian kuantitatif. Teknik analisis yang digunakan dalam penelitian adalah regresi linier berganda. Teknik alat bantu dalam penelitian ini yaitu kuisioner dilakukan dengan jumlah sampel sebayak 54 orang. Hasil penelitian ini menunjukkan bahwa variabel Motivasi Kerja dan Disiplin Kerja dapat mempengaruhi Kinerja Pegawai. Sedangkan variabel Lingkungan Kerja tidak berpengaruh terhadap Kinerja Pegawai. Penelitian ini dapat dijadikan sebagai referensi, namun bisa menggunakan metode penelitian yang berbeda dan Kecamatan Kebomas Gresik diharapkan bisa lebih meningkatkan kinerja pegawainya. Penelitian ini masih memiliki keterbatasan yaitu kelemahan variabel dikarenakan terdapat variabel lain yang tidak ada dalam model ini.
Co-Authors Abdurrahman Faris Indriya Himawan Ade Seldianto S.P Andriani, Puput Herlinda Andriawan, Della Firnanda Aprilia, Putri Windy Arni A.T Asep Saepuloh Awwaliyah, Nurul Aini Al Azimaturrafiah Azimaturrafiah Barri, Ziko Malifon Ahmad Al Briliyan Putri Cintiya Wati Dzin Nada Arzaqiyah Dzuhriawan Farrikh Dzulquarnain, Abi Hanif Eka Wahyu NFS Eka Wahyu Nur Farrikh Dzuhriawan Firnanda, Alifiya Ayu Gia Mutiarasari, N Azizia Isnainiah Rachmawati Kholid Albar Mardani, Wilda Ayu Putri Moh. Agung Surianto Moh. Jufriyanto Mohammad Akmal Hakam Harbiansyah Nadila Puspitasari Riyadini, Nikita Gabby Rohdlotul Aisy Rofidah Rosyihuddin, Muhammad Roziana Ainul Hidayati Suaibatul Aslamiyah Sukaris Suwandi S. Sangadji Wasti Reviandani Widya Indah Maghfiroh