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Penyuluhan Komunikasi Non Verbal Pada Himpunan Pramuwisata Indonesia (HPI) Kabupaten Bogor Imani Satriani; Qoute Nuraini Cahyaningrum
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 4 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i4.263

Abstract

Tourism in Bogor Regency always has its own charm for tourists. Tourism activities in Bogor close related with tourguide. Himpunan Pramuwisata Indonesia  (HPI) Bogor is an organization who cope tour  guides in Bogor Districts. Tour guide must have communication ability besides knowledge of tourist destination.  Communication divided into verbal and non verbal communication. Verbal communication like oral and written communication. Non verbal communication like facial expression, gesture, dialect, etc. This Non Verbal Communication counseling is a part of community serices activity with title Public Speaking and Non Verbal Communication for Tourist Guide. This activity aims to optimize tour guide’s knowledge about nonverbal communication and to optimize tour guide’s knowledge about nonverbal communication and it impelementations in tourism activities. Methodes of this PKM implementation are lecture method, disscused and feedback collection method. The results of this community service activities including that HPI members become knowledgeable about non verbal communication in general. HPI members also become knowledeable about non verbal communication for tourism activities.
Structural Equation Modeling (SEM) Analysis Of Creative Video Competition Event On The Brand Image Of "Bogor Sport And Tourism" As Branding Bogor Regency Mariana Rista Ananda Siregar; Imani Satriani
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 1: January - March 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i1.19062

Abstract

The purpose of this research is to find out how the Bogor Regency branding campaign (city branding) "Bogor Sport and Tourism" can shape the brand image of Bogor Regency as a sports and tourism destination through the activity of "Creative Video and Singing Competition" about tourist destinations in Bogor Regency. This activity is one of the efforts to build its destination brand in terms of communication with its city branding stakeholders (city branding). The stimulus-response theory was used in this title-related research. This is a quantitative study that uses PLS-SEM data analysis. This study's population consisted of 67 participants who had gone through the selection stage to determine the winner. The study employed quota sampling. The findings revealed that the government must continue improving event marketing to improve brand image. According to the research findings, brand image improves when event marketing performance is successful. Event marketing can be strengthened by strengthening its forming constructs: individual, innovation, integrity, intensity, interaction, and involvement. At the same time, brand image can be seen in infrastructure, landscape, structure, and behavioural aspects.
REPRESENTASI HOMOSEKSUALITAS DALAM FILM SAUSAGE PARTY Ernando Sukam; Dini Valdiani; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1297

Abstract

AbstractThe objective of this research is to know signs and meanings (sign, object, interpretant) of homoxeksual that exist in Sausage Party. This research used Semiotica Charles Sanders Peirces theory that famous with his triangle meanings and also used Azhari and Kencanas homoxeksual theory that included in sexual behavior. This research uses a qualitative descriptive research approach. In this research, researchers used data source triangulation thecnique. According Bungin (2007:257), data source triangulation doing by comparing and measuring level of trust an information that obtained by interview result and document that related to each other. Key informant in this research is a psychology and the triangulan is movie watcher. The result shows that some scenes in Sausage Party represents adjusted homoxesual and secret homoxeksual. Keywords : Homoxeksual, Sexual Behavior, Semiotic, Movie
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK UMKM BATIK DI KAMPUNG BATIK CIBULUH BOGOR Cahyaningrum, Qoute Nuraini; Satriani, Imani; Rejeki, Sari
Media Bahasa, Sastra, dan Budaya Wahana Vol 29, No 2 (2023): Volume 29 Nomor 2 Tahun 2023
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v29i2.9440

Abstract

Penelitian ini bertujuan untuk mengoptimlisasikan penggunaan media sosial Instagram di UMKM Kelompok Pembatik di Kampung Cibuluh. Terdapat sembilan kelompok UMKM pembatik di Kampung Batik Cibuluh, namun yang menjadi mitra yaitu kelompok UMKM Batik Sadulur, Batik Melinda dan Batik Melangit. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Penelitian ini diawali dengan pembuatan konten Instagram berupa foto dan video yang berisi informasi produk, informasi tempat Kelompok UMKM Batik. Hasil dari penelitian ini berupa terdapat kenaikan pada nilai engagement rate pada akun Instagram Batik Melinda, Melangit dan Batik Sadulur. Kata Kunci: Cibuluh, Engagement Rate, Media Sosial Instagram
Efektivitas Event Lomba Video Kreatif dan Menyanyi terhadap Citra Jenama Destinasi Tempat Wisata Satriani, Imani; Siregar, Mariana Rista Ananda
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol 6 No 2 (2023): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v6i2.8162

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana pengaruh kegiatan lomba dengan citra jenama “Bogor Sport and Tourism” Kabupaten Bogor sebagai destinasi tempat wisata. Metode penelitian kuantitatif menggunakan analisis data deskriptif dan kausal dengan metode regresi linear sederhana. Populasi penelitian ini adalah peserta yang mengikuti event lomba yang telah melalui tahap seleksi untuk dilombakan sebanyak 41 peserta dengan teknik kuota sampling. Hasil penelitian menunjukkan bahwa atribut kegiatan (event) memiliki pengaruh terhadap jenama kota (brand image). Jika kegiatan ditiadakan, maka jenama sebuah kota akan berkurang di benak khalayak. Selain kegiatan lomba, terdapat faktor komunikasi pemasaran lainnya yang memengaruhi jenama kota. Kesimpulan dari penelitian ini adalah lomba video kreatif dan menyanyi dari pemerintah Kota Bogor berkontribusi dalam membentuk citra Kabupaten Bogor sebagai destinasi wisata yang perlu dipertahankan untuk melekat di pikiran masyarakat. Kata Kunci: Bogor Sport and Tourism, Brand Image, Efektivitas, Event, Penjenamaan Kota.
Relasi Tingkat Kepercayaan Khalayak Terhadap Pemberitaan di Media Massa dengan Budaya Membandingkan Informasi Feri ferdinan alamsyah; Diana Amaliasari; Imani Satriani
Jurnal Komunikasi Vol. 10 No. 2 (2018): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v10i2.2127

Abstract

The purpose of this study was to find out the characteristics of students in the city of Bogor which is a mass media audience, and to know the relation between the level of audience trust in the news in the mass media and the culture of comparing information. This study uses descriptive quantitative correlational methods. The population in this study were students who enrolled in the city of Bogor, determining the sample using incidental sampling technique. The results showed that the characteristics of the mass media audience in this study were students who were dominated by women with a ratio of 61.2 percent with 38.8 percent. Generally they (61.9 percent) are between 19 and 21 years old. Their purchasing power or pocket money a month is worth Rp. 500,000-1,000,000 with a total of 49.3 percent. Students who become respondents in this study are dominated by students from level 4 or students who study between the 7th and 8th semesters, that is, 50 percent. They generally (69.4 percent) have a cumulative index (GPA) 4. In the essence of the news indicator with knowledge, attention, and interpretation there is a real and significant relationship with a positive direction. While indicators of communicators or news deliverers with knowledge, attention, and interpretation there is no relationship, meaning that respondents do not care about the identity of the source of information they receive. Indicators of the number of news with knowledge and interpretation there is a real and very significant relationship with the direction of the relationship that is in the same direction or positive. However, there is no relationship between the amount of news and student attention in the media coverage.  Tujuan penelitian ini adalah mengetahui karakteristik mahasiswa di Kota Bogor yang merupakan khalayak media massa, dan mengetahui relasi tingkat kepercayaan khalayak terhadap pemberitaan di media massa dengan budaya membandingkan informasi. Penelitian ini menggunakan metode deskriptif kuantitatif korelasional. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Kota Bogor, penentuan sampel menggunakan teknik incidental sampling. Hasil penelitian menunjukkan bahwa karakteristik khalayak media massa dalam penelitian ini adalah mahasiswa yang didominasi oleh kalangan perempuan dengan perbandingan 61,2 persen dengan 38,8 persen. Umumnya mereka (61,9 persen) berusia antara 19 hingga 21 tahun. Daya beli atau uang saku mereka perbulan rata-rata senilai Rp. 500.000-1.000.000 dengan jumlah 49,3 persen. Mahasiswa yang menjadi responden dalam penelitian ini didominasi oleh mahasiswa dari tingkat 4 atau mahasiswa yang berkuliah di antara semester 7 dan 8, yakni sejumlah 50 persen. Mereka umumnya (69,4 persen) mempunyai indeks prestasi kumulatif (IPK) 4. Pada indikator esensi berita dengan pengetahuan, perhatian, dan penafsiran terdapat hubungan yang nyata dan signifikan dengan arah yang positif. Sementara indikator Komunikator atau penyampai berita dengan pengetahuan, perhatian, dan penafsiran tidak terdapat hubungan, artinya responden tidak peduli dengan indentitas sumber informasi yang mereka terima. Indikator jumlah berita dengan pengetahuan dan penafsiran terdapat hubungan yang nyata dan sangat signifikan dengan arah hubungan yang searah atau positif. Namun, antara jumlah berita dengan perhatian mahasiswa dalam pemberitaan di media massa tidak terdapat hubungan.
MOTIVES AND GRATIFICATIONS OF BOGOR STUDENTS IN USING THE INTERNET Satriani, Imani; Alamsyah, Feri Ferdinan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i1.2043

Abstract

Bogor City has 11 tertiary institutions consisting of 2 polytechnics, 3 academies, 3 colleges, and 3 universities. Studentsin Bogor as internet users have certain motives and gratifications to fulfil their needs for informational exchange. Students will decide or not decide to use the internet. In this case, it is certainly influenced by some motives. This qualitative research employs a descriptive survey method. It took place in Bogor Higher Education Institutions which include universities and institutes which provide academic and higher professional education, and academies and polytechnics which only provide the latter. Sampling techniques employed in this research is probability sampling and cluster sampling. Based on the Slovin formula, the determination of a minimum sample by setting precision of 10% (0.1), is 100 people. Then it divides the portions between students from universities and institutes with students from polytechnics and academies about 50% of each. Data collection techniques used in this research include questionnaires, interviews, observation, and literature review. The research results show that there are differences in motives and gratifications between academy students and university students using the internet. The differences are seen in the motives and gratification of information, motives, and gratification of social integration and interaction, motives and gratification of entertainment, as well as motives and gratification of personal identities in using five internet services which include messaging applications, social media, electronic mail, search engines, and video streaming
INCORPORATING LESSON PLAN IN DEVELOPING AN ITINERARY FOR A TOUR PACKAGE TO PROMOTE LOCAL CULTURE: A CASE STUDY IN KAMPOENG WISATA CINANGNENG, BOGOR REGENCY Rejeki, Sari; Satriani, Imani; Cahyaningrum, Qoute Nuraini
Wiralodra English Journal (WEJ) Vol. 8 No. 1 (2024): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v8i1.265

Abstract

Studies on tourism in Bogor have focussed on community-based tourism, natural and outdoor tourism, the preservation of natural environment and culture of its people. This research in particular focuses on specifically combining local culture and language learning.The aim of this study is to shed light on how lesson plans can be incorporated in developing existing tour packages of a tourist attraction that promotes local culture. It proposes lesson plan by Brown and the notion of Engage-Study-Activate by Harmer. Using qualitative approach, Kampoeng Wisata Cinangneng located in Bogor Regency is chosen as case study.  As the tour packages in Kampung Wisata Cinangneng are popular amongst elementary school students to teenagers, the lesson plans are limited to these age groups. Data collection techniques applied in this study were literature studies, observations, interview and documentation. The findings also support the use of six stages for analysis to design and develop an itinerary as part of a tour package. The stages involve determining a tourist attraction that promote local culture, studying its tour packages or programs to seek the target market and what it advertises, identifying unique local culture advocated from the tourist destination, determining local culture which can be incorporated with language learning, researching further the local culture selected. The last stage entails, applying Browns’ lesson plan and Harmers’ Engage-Study-Activate in the procedure. The stages of analysis proposed is seen crucial to make tour packages not only entertaining but also have educational value. In this case, preserving and promoting local culture. Drawing on the results, this study gives an advantage in the applicability of writing a lesson plan that focuses on local culture and language learning for an itinerary.
Perilaku Body Shaming dan Dampak Psikologis pada Mahasiswa Kota Bogor Resqia Indah Atsila; Imani Satriani; Yogaprasta Adinugraha
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 10 No. 1 (2021)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v10i1.2771

Abstract

This research was conducted in order to explain students characteristics in Bogor City, to explain body shaming that students of Bogor City have ever experinced, to explain psychological impact of body shaming, to analyze correlation between student characteristics and psychological impact of body shaming and to analyze correlation between body shaming and and psychological impact of body shaming. This research was taken place in Pakuan University, Djuanda University, University of Ibn Khaldun and Nusa Bangsa University on September until December 2019. In term of sampling techniques, this research used accidental sampling. Questionnaire and study library were used as data collecting techniques. There were there data analyze techniques, descriptive statistics, Rank Spearman and Chi-Square. The result shown that was not correlation betwen body shaming and psychological impact of body shaming
Analisis Teknik Penerapan Search Engine Optimization (SEO) pada Media Daring Pikiran-rakyat.com dalam Meningkatkan Jumlah Pembaca Josepina, Anastasha Savira; Duryatmo, Sardi; Satriani, Imani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9795

Abstract

Kemajuan penggunan internet saat ini semakin pesat dan Google menjadi wadah mesinpencari terbanyak yang dikunjungi, perusahaan media mulai berbondong-bondongmeningkatkan kinerja publikasi mereka dengan menerapkan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman teratas pada mesin pencariGoogle. Media daring Pikiran-rakyat.com menggunakan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman utama Google dan mendapatkanpembaca lebih banyak. Tujuan penelitian ini mengetahui teknik penerapan SearchEngine Optimization (SEO) pada media daring Pikiran-rakyat.com dalam meningkatkanjumlah pembaca. Sebagai perusahaan, Pikiran-rakyat.com menggunakan teoriGeomelakis amp; Veglis (2015) mengenai metode penerapan Search Engine Optimization(SEO). Search Engine Optimization (SEO) merupakan proses editor website untukmenyesuaikan judul, lead, atau isi teks artikel guna meningkatkan penempatan situstersebut di mesin pencari dan memilki peluang untuk mudah ditemukan dan dibaca olehaudiens. Teori Geomelakis amp; Veglis (2015) menjelaskan Search Engine Optimization(SEO) memiliki dua metode, yaitu metode optimasi On-page yang berkaitan denganpengoptimalan pada konten yang disesuaikan dengan aturan dari optimasi SearchEngine Optimization (SEO) dan Off-page berkaitan dengan faktor luar yang terhubungdengan Search Engine Optimization (SEO) seperti media sosial. Penelitian inimenggunakan metode desktiptif dengan pendekatan kualitatif, melakukan pengumpulandata melalui wawancara, obeservasi, dan dokumentasi. hasil penelitian ini,menunjukkan bahwa Pikiran-rakyat.com melakukan teknik penerapan Search EngineOptimization (SEO) selaras dengan yang dikemukakan oleh teori Geomelakis amp; Veglis(2015) terutama pada kedua metode On-page dan Off-page yang menjadi pilarpemanfaatan Search Engine Optimization (SEO). Meskipun begitu, Pikiran-rakyat.comtentunya perlu berusaha mengembangkan dengan baik lagi terhadap penerapanSearch Engine Optimization (SEO) dalam meningkatkan jumlah pembaca ini.