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All Journal Sisforma: Journal of Information Systems Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Guiding World : Jurnal Bimbingan dan Konseling Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Hendra Prasetya
Department of Information System, Faculty of Computer Science, Soegijapranata Catholic University, Semarang, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Mantik

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Gojek online transportation consumer loyalty is seen from the quality of service and brand image Prasetya, Hendra; Azizah, Nurul
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5023

Abstract

To find out the direction and significance of the partial influence of service quality and brand image on consumer loyalty of users of Gojek online transportation services among students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya is the aim of this research. The population used as the population were students from the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya, with the sample determined using purposive sampling. The characteristics of the sample are that they have the Gojek application and have placed orders at least 2 (two) times. The sample processed was 100 (one hundred) respondents. Data was collected through distributing questionnaires. Data processing uses multiple linear regression analysis and the hypothesis is tested using the t test or partial test. The result is that service quality and brand image partially have a positive and significant effect on consumer loyalty of Gojek online transportation service users among students at the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya. The quality of service must continue to be improved, among other things, by creating a sense of security for consumers, competent drivers, and standard equipment. Cultivating a positive brand image, among other things, by improving the company's reputation, applications that are easy to operate
Co-Authors Andi Kurniawan Dewi Nuraini, Dewi Evianah, Evianah Fanani, Gabriella Aulia Hartami Santi, Indyah Mitro Subroto NURUL AZIZAH Perwithosuci, Winny Primasari, Yusniarsi Rahmawati, Chinta Isya Ricky Angga Ariska, Ricky Angga Samudra, Sefia Seasi Sersanti, Febiola Dwi Wiwik Herawati Yedija Prima Putra, Yedija Prima