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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Abdi Makarti Golden Ratio of Data in Summary Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Kemitraan Masyarakat International Journal of Law Social Sciences and Management
Setya Indah Isnawati
Universitas Ngudi Waluyo
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

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Utilization of Digital Literacy in Increasing the Number of Customers Using Digital Saving Alifia Diva Paradiesta; Setya Indah Isnawati
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.567

Abstract

This study aims to explore the use of digital literacy in increasing the number of customers using digital saving services at PT Bank Rakyat Indonesia Parakan Branch Office. The focus of the research includes how digital literacy can increase the number of customers, the obstacles faced in the application of digital saving services, and the efforts made to optimize the application of these services. This type of research is descriptive qualitative research. The sampling technique used purposive sampling with a total of 10 informants consisting of BRI KC Parakan employees and several customers. Research instruments include in-depth interviews, observation, and documentation. The collected data were analyzed using thematic analysis method to identify the main themes that emerged from the data. The results showed that the implementation of digital literacy through social media, direct socialization, and education by customer service played a significant role in increasing customer understanding and trust in digital saving services. This study concludes that digital literacy plays an important role in increasing the number of customers using digital saving services at BRI KC Parakan. Technical barriers and lack of customer understanding are the main challenges in implementing this service. It is hoped that by implementing the suggestions that have been identified, BRI KC Parakan can further optimize the implementation of digital saving services in the future.
Co-Authors Abdul Aziz Ahmad Ali Ahyar Yuniawan Alifia Diva Paradiesta Ari Siswati Devina Riska Hapsari Eko Budiyanto, Ari Eko Budiyanto Ari Firma Dwian Pratiwi Fitria Anggun Wulandari Ibnu Putra Surya Danu Irsal Fauzi Jaya Ramadaey Bangsa Kasih Purwantini Mona Inayah Pratiwi Mufti Agung Wibowo Noor Laila Ramadhani Satria Avianda Nurcahyo Suharnomo Suharnomo