Article Per Year (5 Year)
p-Index From 2021 - 2026
1.671
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Bisnis (Inovbiz) MATAPPA: Jurnal Pengabdian Kepada Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat International Journal Software Engineering and Computer Science (IJSECS) Journal of Artificial Intelligence and Digital Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Economic: Journal Economic and Business JCSE: Journal of Community Service and Empowerment
Mohammad Alkadri Perdana
Politeknik Negeri Bengkalis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Project Implementation Faciliting Tenants Keripik Aminah and Es Doger Mak Andak at Polbeng Business Expo Chapter II Suri Wahyuni; M. Alkadri Perdana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12295

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving economic growth and improving community welfare, but still face various obstacles, particularly in terms of marketing and business management. This study aims to examine the implementation of the tenant facilitation project for Keripik Aminah and Es Doger Mak Andak in the POLBENG Business Expo Chapter II. The method used is a quantitative descriptive approach with a project-based method, which includes the creation of profile videos, promotional videos, product catalogs, the application of digital marketing, the use of the QRIS non-cash payment system, and the preparation of bookkeeping and financial reports during the expo activities. Data was collected through observation, documentation, financial reports, and questionnaires, then analyzed using descriptive statistics, validity tests, reliability tests, and correlation analysis. The results of the study indicate that the implementation of digital promotion and participation in business expos have a positive effect on consumer purchasing decisions and increased sales for MSMEs. In addition, the implementation of systematic financial accounting and the use of QRIS can improve operational efficiency and ease of transactions. Thus, POLBENG Business Expo Chapter II contributes significantly to supporting the growth and sustainable development of the Keripik Aminah and Es Doger Mak Andak MSMEs.
A Study on The Msmes Growth of Teh Es Meriah and Young Seafood at Polbeng Business Expo Chapter II Scindy Putri Febrianti Awia Citra; M. Alkadri Perdana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12338

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting sustainable local economic growth, creating jobs, and improving community welfare. This study aims to analyze the development of MSMEs through the strategic integration of digital marketing and structured financial management, focusing on the specific case studies of Teh Es Meriah and Young Seafood during the POLBENG Business Expo Chapter II. This project was conducted at the State Polytechnic of Bengkalis in May 2025 using a practical, project-based learning approach to successfully bridge academic theory with real-world business challenges.The key project activities included producing engaging business profile videos, creating targeted digital marketing content, designing professional product catalogs, implementing QRIS as a modern digital payment system, and preparing systematic bookkeeping and financial reports before and during the intensive expo event. The research team gathered reliable primary data through direct field observation, documentation, and real-time financial transaction records.The results demonstrate that digital marketing strategies, supported by highly attractive promotional media, significantly increased consumer interest, target market reach, brand awareness, and overall sales performance. Furthermore, the implementation of QRIS greatly improved transaction efficiency, reduced human error, and enhanced financial recording accuracy. Ultimately, this comprehensive integration of digital marketing and disciplined financial management provides a scalable, highly effective model that positively contributes to sustainable MSME growth, operational independence, and competitiveness in today's rapidly evolving digital economy.
The Effect of Facilities and Service Quality on Visitor Satisfaction at Polbeng Business Expo Chapter Two Feby Emy Tiana; M. Alkadri Perdana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12349

Abstract

Business Expo serves as an effective promotional platform that supports the growth of Micro, Small, and Medium Enterprises (MSMEs) while facilitating direct interaction between exhibitors and visitors. The success of a Business Expo is determined not only by the number of participants and visitors but also by visitor satisfaction with the facilities and services provided throughout the event. This study aims to analyze the influence of facilities and service quality on visitor satisfaction at Polbeng Business Expo Chapter Two. A quantitative approach with an associative research design was employed. Data were collected through questionnaires distributed to 100 visitors selected using incidental sampling and analyzed using multiple linear regression with SPSS version 31. The findings reveal that facilities have a positive and significant effect on visitor satisfaction (β = 0.475; p < 0.001), while service quality also has a positive and significant effect (β = 0.434; p = 0.001). Simultaneously, both variables significantly influence visitor satisfaction, with an R² value of 0.808, indicating that 80.8% of visitor satisfaction is explained by facilities and service quality. These findings provide practical recommendations for improving future Business Expo events through enhanced facilities, responsive services, and continuous visitor-oriented event management strategies
Co-Authors Andri Nofiar Am Andri Nofiar. Am Antoni Pribadi Burhan Hafid Bustami Bustami Custer, Johny Eli Anggre Yeny Feby Emy Tiana Hutomo Atman Maulana Larbiel Hadi Lukman Hakim Nasution Melda Irwan Pratama Nurkholis Nurkholis Ratu Natalia Marjani Ufayrah Scindy Putri Febrianti Awia Citra Siti Rahayu Suri Wahyuni Wahyu Triyono Wianda Rahmalita Yuni Sitta Zulaika Zulaika