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All Journal Lencana: Jurnal Inovasi Ilmu Pendidikan Economic: Journal Economic and Business STARLA : Jurnal Pengabdian Masyarakat
Andri Nofiar Am
politeknik negeri bengkalis
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pendampingan Digital Marketing Berbasis Google Maps melalui Kunjungan Industri pada Usaha Ahlinya Cuci Karpet Bangkinang Kota Andri Nofiar Am; Marhadi Sastra; Wahyuni Wahab; Dzulhijjahyetti; Rahmad Akbar; Nurkholis
STARLA: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2025): Desember
Publisher : CV. BAROKAH PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong perubahan pola pemasaran usaha jasa, termasuk pada sektor usaha mikro dan kecil. Namun, pemanfaatan teknologi digital oleh pelaku UMKM masih belum optimal, khususnya dalam penggunaan platform berbasis lokasi sebagai media promosi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi dan kapasitas digital mitra melalui pendampingan digital marketing berbasis Google Maps pada usaha Ahlinya Cuci Karpet Bangkinang Kota. Metode kegiatan dilakukan melalui observasi awal, pelatihan, pendampingan teknis, serta kunjungan industri yang melibatkan mahasiswa. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya kehadiran digital, meningkatnya visibilitas dan aksesibilitas usaha pada platform Google Maps, serta perubahan pola promosi dari metode konvensional menuju pemanfaatan media digital. Selain itu, keterlibatan mahasiswa memberikan pengalaman pembelajaran kontekstual yang memperkuat kompetensi praktis di bidang teknologi informasi. Kegiatan ini membuktikan bahwa pendampingan digital marketing berbasis lokasi yang sederhana dan aplikatif mampu memberikan dampak positif bagi pengembangan usaha jasa skala kecil secara berkelanjutan.
The Role of Fruit Waste-Based Briquette Sales in Enhancing Income and Community Welfare in Babussalam Village M Alkadri Perdana; Johny Custer; Andri Nofiar Am; Lukman Hakim Nasution; Wahyu Triyono; Siti Rahayu
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1342

Abstract

This study analyzes the role of fruit waste briquette sales in increasing income and community welfare in Babussalam Village. Fruit waste, which is usually discarded, can be converted into environmentally friendly briquettes with economic value. The study used a descriptive quantitative approach with a case study, involving 30 respondents consisting of briquette producers and distributors. Data were collected through observation, interviews, and questionnaires, then analyzed using descriptive statistics and simple regression. The results show that briquette sales significantly increased household income by an average of 35% and improved welfare indicators such as education, health, and household consumption. The study concludes that the utilization and commercialization of fruit waste briquettes supports economic improvement in rural communities while simultaneously promoting sustainable environmental management. Further research is recommended to expand market access and integrate digital marketing strategies to increase the competitiveness of environmentally friendly briquette products.
The Analysis of Students’ English Skill Needs in the Hotel Management Study Program at SMK Negeri Kesehatan dan Pariwisata Bangkinang Dzulhijjah Yetti; Rahmad Akbar; Hayatul Khairul Rahmat; Andri Nofiar Am
Lencana: Jurnal Inovasi Ilmu Pendidikan Vol. 3 No. 4 (2025): Jurnal Inovasi Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/lencana.v3i4.6199

Abstract

This study investigates the English language skill needs of students enrolled in the Hotel Management Study Program (HMSP) at SMK Negeri Kesehatan dan Pariwisata Bangkinang, Riau Province, Indonesia. Grounded in the English for Specific Purposes (ESP) framework, the research adopts a descriptive qualitative design; data were collected through structured questionnaires, semi-structured interviews, and non-participant classroom observations. Findings reveal that speaking and listening are the most critical competencies for students who will serve as front-line hospitality professionals, particularly in guest-interaction scenarios such as handling reservations, managing complaints, and delivering hotel information. Three principal challenges were identified: difficulties with accent comprehension and pronunciation, limited industry-specific vocabulary, and communication anxiety. These results carry direct implications for ESP curriculum design in vocational secondary schools: learning materials and classroom activities should be systematically aligned with authentic hospitality communication contexts, including role-play simulations grounded in Standard Operational Procedures (SOPs), task-based interactions, and extensive listening practice featuring diverse accents. The paper contributes empirical evidence to the literature on needs analysis in ESP vocational education and offers practical recommendations for English teachers and curriculum developers in the Indonesian hospitality sector.
Co-Authors Dzulhijjah Yetti Dzulhijjahyetti Hayatul Khairul Rahmat Johny Custer Lukman Hakim Nasution Marhadi Sastra Mohammad Alkadri Perdana Nurkholis Nurkholis Rahmad Akbar Siti Rahayu Wahyu Triyono Wahyuni Wahab