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All Journal JURNAL BISNIS STRATEGI Jurnal Bisnis dan Akuntansi SOLUSI MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) E-Jurnal Akuntansi TSM Media Riset Bisnis & Manajemen Jurnal Abdimas Sosial, Ekonomi, dan Teknologi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
DENNY SEPTA HARYANTI
Trisakti School of Management
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KEBIJAKAN DIVIDEN DAN VARIABEL LAINNYA TERHADAP NILAI PERUSAHAAN Evelyn Birgita; Yuliani Almalita
E-Jurnal Akuntansi TSM Vol 3 No 2 (2023): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v3i2.2095

Abstract

The purpose of this study was to obtain the empirical evidence about the influence of profitability, leverage, liquidity, dividend policy, firm size, managerial ownership, institutional ownership, and firm age on firm value. The population in this study were manufacture companies listed in the Indonesia Stock Exchange from 2019-2021. Samples were obtained through purposive sampling method resulting in 123 data samples. This study was used multiple regression method to evaluate the hypothesis. The results of this study indicated that profitability have a positive effect on firm value because a high profitability gave an indication of good corporate prospects that interest investor to invest, leverage have a positive effect on firm value because the public believe that corporates were able and credible to pay for their debts, dividend policy have a positive effect on firm value because indicated corporate have a good going concern, and firm age have a positive effect on firm value because corporates with longer age gain public trust to invest because they were sustainable in all economic conditions. Meanwhile liquidity, firm size, managerial ownership, institutional ownership have not affect on firm value.
PENGARUH LIKUIDITAS, STRUKTUR MODAL DAN AKTIVITAS TERHADAP NILAI PERUSAHAAN Revata, Richellieu; Almalita, Yuliani
E-Jurnal Akuntansi TSM Vol. 3 No. 4 (2023): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v3i4.2288

Abstract

The purpose of this study was to determine an empirical evidence regarding the effect of profitability, capital structure, managerial ownership, institutional ownership, liquidity, activity, dividend policy, and firm size as independent variable on firm value as dependent variable. The population in this study used non-financial companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period, 53 companies passed with a total of 159 data used for this study. The sampling technique used purposive sampling method with determining criteria in determining the population. The results of this study shows that profitability have a negative effect because some investors choose to buy shares of companies that have experienced a decline in profits. The capital structure have a positive effect because a good capital structure shows good business prospects in the future. Liquidity have a negative effect, due to high liquidity focusing the company on meeting short-term obligations rather than distributing shareholder dividends. Firm size have a positive effect on firm value because large firm size will result in greater profits and make it easier for firms to obtain external capital. Meanwhile, managerial ownership, institutional ownership, activity, dividend policy have no effect on firm value.
CORPORATE GOVERNANCE AND OTHER FACTORS ON FIRM VALUE Damayanti, Eka Budi; Almalita, Yuliani
E-Jurnal Akuntansi TSM Vol. 3 No. 4 (2023): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v3i4.2289

Abstract

The purpose of this research was to obtain empirical evidence about the effect of the board of directors, board of commissioner, commissioner independent, institutional ownership, managerial ownership, public ownership, family ownership, firm size, and profitability as independent variables to firm value as a dependent variable. The population in this research using non-financial companies that were listed in Indonesia Stock Exchange (IDX) from 2019-2021. The sample used for this research consists of 73 listed non-financial companies. The selection of this sample used the purposive sampling method with a total of 217 research data and the data analysis method in this research used multiple regression analysis. The result of this research indicated that the board of director, independent commissioner, and profitability have a positive effect on firm value. The board of commissioner and firm size have a negative effect on firm value while institutional ownership, managerial ownership, public ownership, and family ownership have not affected firm value
ANTESEDEN CUSTOMER SATISFACTION DAN CORPORATE IMAGE TERHADAP LOYALTY MELALUI TRUST PADA NASABAH BANK MUAMALAT Haryanti, Denny Septa; Hernawati, Nani; Prilyana, Cindy; Anggiani, Sarfilianty
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.18710

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Satisfaction dan Corporate Image terhadap Loyalty melalui Trust pada nasabah Bank Muamalat di kota Bekasi. Desain penelitian ini menggunakan penelitian deskriptif dan kausalitas, pengukuran setiap variabel menggunakan 5 point Skala Likert. Penelitian ini menggunakan data primer dan sekunder serta pengumpulan data melalui kuesioner. Sampel penelitian diperoleh melalui metode purposive sampling dan diperoleh sebanyak 200 responden. Penelitian ini menggunakan metode statistic regresi linear berganda dengan SMARTPLS 3.2.9 sebagai alat pengujiannya. Hasil penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh terhadap Trust, Customer Satisfaction memiliki pengaruh terhadap Loyalty, Corporate Image memiliki pengaruh terhadap Trust, Corporate Image memiliki pengaruh terhadap Loyalty, Trust memiliki pengaruh terhadap Loyalty.
The Influence of Service Quality and Promotion on Consumer Loyalty Through Customer Satisfaction as an Intervening Variable Haryanti, Denny Septa; Hermawanti, Nanik; Prilyana, Cindy; Anggiani, Sarfilianty
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.71-93

Abstract

This research aims to examine and analyze the influence of Service Quality and Promotion on Consumer Loyalty through Customer Satisfaction as an intervening variable for customers at Sulawesi Grilled Fish.  The dependent variable used in this research is Consumer Loyalty (Y), the intervening variable used is Customer Satisfaction (Z), while the independent variables used are Service Quality (X1) and Promotion (X2). The sample in this study was 96 respondents.  The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases.  The analytical method used is Convergent Validity, Discriminant Validity.  Composite Reliability, Inner model. The results of the research conducted show that Service Quality and Promotion have a positive and significant effect on Customer Satisfaction, the Service Quality and Promotion variables have a positive and significant effect on Consumer Loyalty, the Service Quality variable has a positive and significant effect on Consumer Loyalty through Customer Satisfaction, and the Promotion variable has an effect positive and significant towards Customer Loyalty through Customer Satisfaction.
ANTECEDENTS OF BANK PERFORMANCE THROUGH CUSTOMER JOURNEY INPRIVATE BANK Denny Septa Haryanti; Bahtiar Usman; Sarfilianty Anggiani
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2025): AUGUST
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the role of Customer Journey as a variable in mediating Perceived Ease of Use, Perceived Risk and Intention to reuse self-service Technology towards Bank Performance to private bank customers. The analysis method used to answer the research problem using Structural Equation Modeling (SEM), where the data processing uses the Analysis of Moment Structures (AMOS) 24 program. The number of samples in this study was 226 respondents who were private bank customers. The results of this study found that in the Perceived Ease of Use hypothesis, Intention to Reuse Self Service Technology supports Bank Performance , and in the Perceived Ease of Use hypothesis, Perceived Risk and Intention to Reuse Self Service Technology also support Customer Journey . However, there is a hypothesis that does not support Perceived Risk which does not support Bank Performance. The novelty of this study lies in the discovery of the Customer Journey variable as a mediator that supports the hypothesis of Perceived Ease of Use, Perceived Usefulness, Perceived Risk and Intention to Reuse Self Service Technology towards Customer Journey .
FAKTOR-FAKTOR YANG MEMENGARUHI URGE TO BUY IMPULSIVELY MELALUI ATTITUDE TOWARD INFLUENCER ADS PADA IKLAN LIVE STREAMING INFLUENCER TIKTOK DI JAKARTA STEVANNY PUTRI SETIAWAN; DENNY SEPTA HARYANTI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 6 No. 1 (2026): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v6i1.3424

Abstract

The purpose of this study is to analyze and determine the influence of Influencer Credibility (IC), Celebrity Effect (CE), Perceived Entertainment (PE), Perceived Usefulness (PU), Trust (T), and Attitude toward influencer ads (ATIA) on Urge to Buy Impulsively (UTBI) in TikTok live streaming ads in Jakarta. This study uses a descriptive and causal research design, measuring each variable using a 5-point Likert scale. This study utilized primary and secondary data, and data collection was conducted through a questionnaire. The research sample was obtained through purposive sampling and involved 235 respondents. The method used in this study was Structural Equation Modeling (SEM) with SmartPLS 4.0 and SPSS. The results obtained in this study indicate that the variables IC, CE, PE, PU, T, and ATIA have an influence on the UTBI variable.
FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI MELITA AURYN MULYANI; DENNY SEPTA HARYANTI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 3 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i3.3224

Abstract

The aim of this study was to determine the effect of perceived expertise, perceived similarity, perceived familiarity, perceived likeability, and swift guanxi on purchase intention in Skintific’s Shopee Live audience in Jakarta. This study uses descriptive and causality research with a 5-point Likert scale measurement. This study uses primary data obtained from questionnaires distributed through Google Form with 326 respondents. The statistics method used in this research is Structured Equation Modeling (SEM) with the SmartPLS 4.0 program. The results showed that perceived expertise, perceived similarity, perceived familiarity, and perceived likeability have effect on swift guanxi. Swift guanxi has effect on purchase intention. Swift guanxi has a mediating effect on perceived expertise, perceived similarity, perceived familiarity, and perceived likeability on Purchase Intention in Skintific’s Shopee Live audience in Jakarta.
Kegiatan PKM: Pelatihan Mengenal Potensi dan Tantangan menghadapi Industri 4.0 untuk siswa/I SMA Ananda Bekasi Nurti Widayati; Nurwanti; Denny Septa Haryanti; Beny; Arton Bryan Prasetio; Arwina Karmudiandri
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 2 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v4i2.3304

Abstract

Pelatihan yang berjudul “Mengenal Potensi dan Tantangan Menghadapi Industri 4.0 bagi Siswa/i” diselenggarakan sebagai upaya strategis untuk memperkuat kesiapan generasi muda dalam menghadapi transformasi digital yang semakin pesat. Kegiatan ini bertujuan memberikan wawasan mendalam mengenai Revolusi Industri 4.0, yang ditandai dengan integrasi teknologi digital, otomatisasi, kecerdasan buatan, dan sistem siber-fisik dalam berbagai lini pekerjaan. Pelatihan dihadiri oleh siswa-siswi dari berbagai tingkat kelas dan menyajikan perspektif komprehensif mengenai perubahan dunia industri, keterampilan masa depan yang dibutuhkan, serta strategi untuk membangun citra diri profesional di era digital. Materi pelatihan mencakup lima fokus utama: konsep dasar Industri 4.0 dan tuntutan keterampilan seperti adaptasi, inovasi, literasi digital, serta pemecahan masalah; pentingnya mengenali potensi diri sebagai modal awal untuk bersaing, termasuk anjuran melakukan self-assessment dan menerapkan growth mindset; tantangan nyata di era digital seperti tingginya tuntutan kombinasi hard skills dan soft skills, serta fenomena digital distraction; peluang kerja dan strategi memasuki dunia kerja modern, menekankan profesi baru berbasis teknologi dan pentingnya portofolio serta pengalaman praktik; dan terakhir, strategi personal branding sebagai keharusan untuk membangun identitas profesional yang kuat, konsisten, dan beretika di ranah digital. Secara keseluruhan, pelatihan ini berhasil membuka wawasan peserta mengenai pentingnya pemahaman diri dan pemanfaatan teknologi untuk menciptakan nilai. Siswa didorong untuk memposisikan diri sebagai individu yang mampu berkarya melalui teknologi, tidak hanya sebagai pengguna. Pelatihan ini menjadi langkah awal yang signifikan dalam membentuk pribadi siswa yang adaptif, kreatif, dan profesional, serta meningkatkan kesiapan mereka dalam menghadapi tuntutan global di masa depan.
FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOR DALAM BERBELANJA ONLINE DI APLIKASI TOKOPEDIA Denny Septa Haryanti; Putri Istiadah Oktafia Sa roni
Solusi Vol. 20 No. 1 (2022): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i1.4900

Abstract

The purpose of this research is to investigate purchasing behavior of online shopping in the spectrum of brand consciousness, brand awareness, and brand nationality. The study uses a well structured questionnaire developed and distributed to 180 respondent, but only 170 respondent to conform the criteria. Using purposive sampling method, and data were analyzed by applying IBM SPSS 25.0 and Structural Equation Modeling (SEM) program WarpPLS 7.0. The results show that brand consciousness influence to purchase behavior, brand awareness not affect to purchase behavior, and brand nationality influence to purchase behavior.  
Co-Authors Andy Arton Bryan Prasetio ARWINA KARMUDIANDRI Bahtiar Usman BENY Cleophila M. G. T. Soegijanto Damayanti, Eka Budi DEWI KARLINA EDDY HERMAWAN Evelyn Birgita Ferina Octavia Samosir Gloria Christina Sunny Hermawanti, Nanik Hernawati, Nani IRMA SATYA INDRIYANTI JESSICA ARTAMEVIA Julisar LANANG ANDHIKA PERWIRA BAYUAJI MELITA AURYN MULYANI Muwafick Hidayat NURTI WIDAYATI Nurwanti Partati Prilyana, Cindy Putri Istiadah Oktafia Sa roni Regi Muzio Ponziani Revata, Richellieu Sarfilianty Anggiani Sarfilianty Anggiani, Sarfilianty STEVANNY PUTRI SETIAWAN TAAJ RANIA MARICAR TASYA RENITA