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All Journal Niagawan Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Dinamika Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Jurnal IPTEK Bagi Masyarakat JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya
Irvan Rolyesh Situmorang
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
The Influence of Chatbot and Customer Experience on Customer Satisfaction among Generation Z Shopee Users in Bantan Village Gunawan, Kenny; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.221

Abstract

This study examines the impact of chatbot technology and customer experience on customer satisfaction among Generation Z Shopee users in Bantan Village, Medan City. The research employed a quantitative approach, utilizing a sample of 150 Generation Z respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using multiple linear regression analysis. The study investigated three hypotheses: the influence of chatbot on customer satisfaction, the impact of customer experience on customer satisfaction, and the combined effect of both factors. Chatbot usage showed a regression coefficient of 0.332 (p < 0.05), while customer experience demonstrated a stronger influence with a coefficient of 0.450 (p < 0.05). The combined effect of both variables explained 61.9% of the variance in customer satisfaction (R2 = 0.619). These findings suggest that e-commerce platforms should focus on optimizing their chatbot capabilities and enhancing overall customer experience to improve satisfaction levels among Generation Z users. The results indicate that both chatbot technology and customer experience have significant positive impacts on customer satisfaction.
Application of Green Marketing and Brand Awareness in Increasing Purchasing Decisions at Starbucks Medan Petisah Roberto Lie; Irvan Rolyesh Situmorang; Jessa B. Labitad; Shiny Rose N. Narit
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.225

Abstract

This study aims to determine whether Green Marketing and Brand Awareness have a significant effect on Purchasing Decisions at Starbucks Medan Petisah. This study uses quantitative data methods and the data source is primary data. The population in this study were 50,570 consumers of Starbucks Medan Petisah obtained from the population of Starbucks Medan Petisah during 2023. The sample of this study was calculated using the Slovin formula so that 100 respondents were obtained and using simple random sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and coefficient of determination test. The results showed that Green Marketing has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Brand Awareness has a partially significant effect on Purchasing Decisions at Starbucks Medan Petisah. Green Marketing and Brand Awareness simultaneously have a significant effect on Purchasing Decisions at Starbucks Medan Petisah with an Fcount value of 145.208> Ftable 3.09 and a regression coefficient value of 75%.
OPTIMIZATION OF THE ROLE OF TIKTOK SHOP AND PRODUCT INNOVATION IN THE DEVELOPMENT OF MSMES IN THE TEXTILE FIELD (CASE STUDY: PERNIAGAAN MARKET) MEDAN Utari, Felicia; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.274

Abstract

Textile MSMEs, which are often small-scale with limited capital, produce a variety of products ranging from fabrics to clothing, with many relying on traditional crafts such as batik. On Jalan Perniagaan, Medan, textile MSMEs are the center of trade in fabrics and textile products, serving the needs of the community and business actors. The purpose of this study was to determine the optimization of the role of Tiktok Shop and product innovation in the development of MSMEs in the textile sector of the Medan Perniagaan market. In conducting this research, the researcher used a quantitative descriptive research method. The location of the research is on Jalan Perniagaan, Medan City. The research time is planned to take place from September 2024 to October 2024. The population used is all textile business actors on Jalan Perniagaan, where the number is 73 entrepreneurs. The sampling technique used is a saturated sample where the entire population is used as a research sample. The conclusion that researchers can draw from the results of this study is that partially and simultaneously there is an influence of Digital Marketing and Product Innovation on development in the Textile Sector of the Medan Perniagaan Market.
Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center) Yennuar Pratama, Jeslyn; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.22

Abstract

At this time, Small Micro Enterprises both in the service and production business sectors are experiencing many severe challenges during the covid-19 pandemic. The things that are most felt by Micro, Small Enterprises are a significant decrease in turnover, lack of customers, difficulty getting profits, and inhibition of product sales due to social distancing and Large-Scale Social Restrictions (PSBB) that apply throughout city Indonesia. So this study was conducted to determine the influence of the impact of the Covid-19 pandemic and company policies on sales volume in the Medan Market Center. The research method uses a quantitative approach by taking data in a survey of sellers at the Medan Market Center. In this study, the source of data obtained is the primary data source. A total of 88 respondens taken will fill out the questionnaire. This research shows that the company's policy is a product price strategy that affects sales volume at the Medan Market Center.
The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City Valen Marcella Dinata; Desma; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.73

Abstract

Companies carry out marketing strategies in order to achieve sales targets by means of sales promotions offered and provide ease of transactions in the form of the availability of digital wallet payment tools with the aim that consumers make purchasing decisions on a product. This study aims to analyze the effect of e-payment and social media both partially and simultaneously on purchasing decisions at alfamart in medan city. This research is descriptive research with a quantitative approach. The sample amounted to 110 respondents selected through non-probability sampling with incidental sampling technique. Data collected through questionnaires. The collected data were analyzed by multiple linear regression. The results showed that the significance of the influence of the e-payment variable (X1) and Instagram social media (X2) on the purchasing decision variable (Y) was 45.2% that the independent variables (X1 & X2) could have an influence on the dependent variable (Y) while the remaining 54.8% was influenced by other factors that came from outside this research model such as price, product quality, promotion, location, satisfaction, and various other variables.
Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT. Jaco Nusantara Mandiri’s employees Anthoni Salim; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.98

Abstract

This study aims to examine the impact of price discounts on the consumptive behavior of employees at PT. Jaco Nusantara Mandiri, as well as the influence of e-payment on their consumptive habits. This research was conducted in order to analyze how consumptive behavior among employees of PT. Jaco Nusantara Mandiri response to price discount and the use of shopeepay. The research used a descriptive quantitative method and took 102 employees of PT. Jaco Nusantara Mandiri as population. The sample size was determined using the Slovin method with a 5% error rate, resulting in 81 respondents. Data were collected using various research instruments, including direct observation, literature review, and respondent questionnaires. The data was analyzed using multiple linear regression analysis method. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results of this study indicate the effect of price discount and e-payment have a significant influence on consumptive behavior of employees at PT. Jaco Nusantara Mandiri. Reducing reliance on price discounts and electronic payments as a transaction tool can help reduce consumptive behavior among employees of PT Jaco Nusantara Mandiri.
Co-Authors Afrizal Alex Tantriady aminuddin aminuddin Anthoni Salim Aprinawati, Aprinawati Cantika Putri Catherine Falencia Riana Chelsya Chelsya Dara Aisyah Rahmadini Desma Desma Erica Maryati M Desma Erica Maryati Manik Gunawan, Kenny Haryani Pratiwi Sitompul Herlambang, Albert Hommy Dorothy Ellyany Sinaga Jeffry Cendikiawan Jefri Jessa B. Labitad Kusnarli Linda Wahyu Marpaung Michael Kurniawan Wijaya Michelle Michelle Muammar Rinaldi Muhammad Ali Akbar Petrus Loo Rangga Restu Prayogo, Rangga Restu Rendy Koscius Roberto Lie Selamat Selamat Sharlen Lie Shiny Rose N. Narit Situmorang, Frenky Susan Grace Nainggolan Tiffany Tiffany Utari, Felicia Valen Marcella Dinata Vanessa Sinaga Wilson Wilson Wilys Hendrian Yennuar Pratama, Jeslyn Yonson Pane Zulaika Wulandari