Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Niagawan

PENGARUH SELF EFFICACY DAN LOCUS OF CONTROL DALAM MENINGKATKAN KINERJA KARYAWAN DI CASSANO CAFÉ MEDAN Irvan Rolyesh Situmorang
Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i1.43865

Abstract

Human resources are one of the most important assets in a company or business, so entrepreneurs must pay special attention to these human resources in order to be able to improve the performance of human resources themselves. The purpose ofthis research is to determine the effect of  Self Efficacy and Locus of Control on Employee Performance at Cassano Café. The population and sample in this study were 30 respondents with a saturated sample. Data collection techniques using observations, questionnaires, and interviews. Data analysis techniques use multiple linear analysis. The results of multiple linear regression analysis are  Y = 11.137 + 0.795X 1 +  1.055X2 + e. The results of partial test research (t) show that Self Efficacy has a positive and significant effect on Employee Performance, Locus of Control also has a positive and significant effect on  Employee Performance.  The results of simultaneous test research (F) show that Self Efficacy  and Locus of Control have a positive and significant effect on Employee Performance.  The result of the coefficient of determination  of 69.8% for Employee Performance, while the remaining 32.5%, was influenced by other factors outside of this study.
PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE Irvan Rolyesh Situmorang
NIAGAWAN Vol 13, No 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59625

Abstract

The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%
PENGARUH MOTIVASI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA TEKSTIL DI PUSAT PASAR MEDAN Irvan Rolyesh Situmorang
NIAGAWAN Vol 13, No 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.55928

Abstract

This research aims to determine the influence of entrepreneurial motivation and entrepreneurial competence, both partially and simultaneously, on the success of textile businesses in the Medan Market Center. The research methodology used is a quantitative-descriptive method. The respondents who will be studied in this research are textile business actors in the Medan market center. This research uses a saturated sample, which means the population is used as a sample, and researchers will take 52 textile business actors in the market center. The research results show that entrepreneurial motivation and entrepreneurial competence have a significant effect on the success of textile businesses in the Medan market center. The research results also show that entrepreneurial motivation and entrepreneurial competence simultaneously influence the success of textile businesses in the Medan market center. The results of the coefficient of determination test show that entrepreneurial motivation and entrepreneurial competence can provide a percentage contribution to the success of textile businesses in the Medan market center