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All Journal Century: Journal of Chinese Language, Literature and Culture Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ilmiah Edunomika (JIE) JPP (Jurnal Pendidikan dan Pembelajaran) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business AHKAM : Jurnal Hukum Islam dan Humaniora Jurnal Multidisiplin Sahombu IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research KINERJA : Jurnal Ekonomi dan Bisnis
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : INTERDISIPLIN: Journal of Qualitative and Quantitative Research

 1 
The Influence Of Digital Marketing And Price Discounts On Cokroaminoto University Yogyakarta Students' Purchasing Decisions On The Shopee Shopping Platform Nugraha Dwi Permana; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.46

Abstract

This research aims to determine the influence of digital marketing and price discounts on Cokroaminoto University Yogyakarta students' purchasing decisions on the Shopee shopping platform. The data collection technique in this research used a purposive sampling technique with a total of 94 respondents who were students at Cokroaminoto University, Yogyakarta who used or had shopped on the Shopee shopping platform. The analytical test tools used in this research are the multiple linear regression test and the coefficient of determination test (R2). So the hypothesis tests used are partial significance tests (T test) and simultaneous significance tests (F test). The results of this research show that: 1) digital marketing has a significant influence on students' purchasing decisions, this is proven by the results of tcount > ttable or 6.058 > 1.661, and a significance value of 0.000 < 0.05. 2) price discounts have no influence on students' purchasing decisions, this is proven by the results of tcount < ttable or 1.649 < 1.661, and a significance value of 0.102 > 0.05. 3) digital marketing and price cuts simultaneously have a significant influence on students' purchasing decisions, this is proven by the results of fcount > ftable or 43.868 > 3.94, and a significance value of 0.000 < 0.05.
The Influence Of Green Marketing Environmental Awareness And Purchasing Interest On Decisions To Purchase Aqua Gallon Drinking Water In The City Of Yogyakarta Slamet Riyadi; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.55

Abstract

This research aims to determine the influence of green marketing, environmental awareness, and purchasing interest on the decision to purchase aqua gallon bottled drinking water in the city of Yogyakarta. The analysis test tool used is SmartPLS V.4 with the SEM (Structural Equation Modeling) analysis method. With the results, namely: 1. Green marketing (X1) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.164 > 0.05, the t statistical significance value 1,390 < 1.96 (5%). 2. Environmental awareness (X2) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.519 > 0.05, the t statistical significance value 0.645 < 1.96 (5%), which means that the environmental awareness variable (X2) does not have a positive effect on purchasing decisions (Y). 3. Purchase interest (X3) has a positive influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.000 < 0.05, the t statistical significance value 5,413 > 1.96 (5%).
Co-Authors Adawiyah, Hanifah Ainun, Asri Arini Junaeny Azwar Azwar Bambang Wahono Destiana, Eka Diana Leli Indratno Engko, Tiburtius Evanrianus Fahmi, Muhammad Khairul Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Ivandi Maulana Laba Kurnia, Heri Lalu Supardin Lalu Supardin Mifta Fitriyana Mony, Gadhan Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Nurkhalisa, Andi Naswa Raja Bayu Ikhsan Riansyah Reza Widhar Pahlevi, Reza Widhar Safitri, Adinda Fobi Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki Sujana, Deden Susilo, Arkam Viky Ridwantoro