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All Journal Pendas mahakam : jurnal pendidikan dan pembelajaran Sekolah Dasar JIEET (Journal of Information Engineering and Educational Technology) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Academy of Education Journal Indonesian Journal of Electrical Engineering and Computer Science Global Research on Tourism Development and Advancement (GARUDA) Journal of Informatics and Computer Science (JINACS)
Agus Prihanto
Jurusan Teknik Informatika, Fakultas Teknik, Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Global Research on Tourism Development and Advancement (GARUDA)

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Studi Kelayakan Bisnis Pembangunan Hotel ABCD dari Aspek Pasar dan Pemasaran Hambali, Hasan; Prihanto, Agus
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.133-140

Abstract

The city of Bekasi is a city industry, trade and services making the city of Bekasi suitable to be used as a good investment place. The level of tourist visits that always increases every year makes the level of hotel visits always increases every year. Hotel development requires a large amount of financing, making business studies necessary. This research methodology uses a qualitative descriptive method. The results of the analysis show that the market and marketing aspects include market segmentation, guests from Indonesia and abroad, etc. SWOT includes Strengths of the hotel to be built has many advantages, Weaknesses in the form of traffic jams and Bekasi is not a tourist city, Opportunities have high opportunities by looking at high demand for rooms, Threats of having several competitors who already have names. The conclusion from the above analysis can be said that the ABCD hotel from the market and marketing aspects is feasible to build.
Co-Authors Abdul Rahman Aditya Prapanca Al Aziz, Farhan Mohammad Ali As Shuffi, Muhammad Fakhri Ali Mashudi, Ahmad Ilham Alit, Ronggo Alma, Juan Angela ANITA QOIRIAH Apriyanto, Didit Aripin, Muhammad Athallah, Abid Ariq Azifa, Hawwina Aunil Aziz, Muhammad Nurfian Eka Pratama, Aditya Firdaus, Muhammad Wildan Guyen, Hafidz Hakim, Alief Rachman Hambali, Hasan Huda, Ibnu Qomaril Krismanto, Jerry Yan Maulana Ferdiansyah, Dani Megananda, Dikky Maulana Nisa Adila, Rofi'un Permadi, Alga Shella R, M Rizqi Ricky Eka Putra Rochmawati, Naim Samsul Arifin Septiana, Jazar Siti Subaidah Suartana, I Made Tohari Ahmad w, Warman Warman Warman YUNI YAMASARI Zaenab Hanim