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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) International Journal of Supply Chain Management J-SAKTI (Jurnal Sains Komputer dan Informatika) YUME : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat J-SAKTI (Jurnal Sains Komputer dan Informatika) Bima Journal : Business, Management and Accounting Journal Journal of Tourism Sustainability East Asian Journal of Multidisciplinary Research (EAJMR) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT)
Gadang Ramantoko
Universitas Telkom
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Effect of Smartphone Choice, Customer Satisfaction and Reason to Change Smartphone on Smartphone Repurchase Rahayu Ardianti, Sri; Ramantoko, Gadang
BIMA Journal (Business, Management, & Accounting Journal) Vol. 3 No. 2 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.2.75-82

Abstract

Advances in Smartphone technology make the growth of Smartphone users among the people more rapidly. The high growth of Smartphone users makes Smartphone manufacturers compete with each other in understanding market needs. Every competing company actually has the same goal, namely how to make the products that are made can be well received by consumers. In accordance with sales data of smart cellphones (Smartphones) that have been released by International Data Corporation (IDC) from the first quarter of 2017 to the third quarter (Q3) - 2018 experienced sales fluctuations. Smartphone sales in 2018 fell by 5.9%. Similarly, the number of smartphone shipments in Indonesia in the third quarter (Q3) -2018 reached 8.6 million units, up 18% annually. But from quarter to quarter it decreased by 9%. Within 1-2 years Indonesian people like to switch smartphones, more than 56% of respondents replace their smartphones with new ones. This is consistent with data from the MARS research institute conducting a survey of 290 respondents in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas. Within a period of more than 2 years, there were 20.6% of Smartphone users making smartphone replacements. The fastest duration that users do is within 3 months, done as much as 2, 4%. Every new smartphone launched, the interest of the people of Indonesia will certainly remain high. Consumer behavior when buying any product including smartphones not only concerns his own behavior, but a combination of the behavior of others who help or support the purchasing process that can work as an initiator, influencer, and decision maker and the level of involvement of all these people may differ in each purchase. There are many variables that influence consumer behavior including, age, sex, personal motivation, needs, attitudes and values, personality characteristics, socio-economic and cultural background, professional status to social influences such as family, friends, colleagues and society as a whole. This research was conducted to determine the effect of Smartphone choice, Customer Satisfaction, Reason To Change Smartphone on Smartphone Repurchase. The methodology of this research is to collect data in the form of questionnaires distributed online to respondents who are consumers of Smartphone users, the method used in this study is a quantitative method by collecting a sample of approximately 400 respondents. Based on the results of data analysis found that variables consisting of Smartphone choice, Customer Satisfaction and Reason To Change Smartphone and a positive and significant effect on Repurchase.
Studying Indonesian Local Streaming Services Adoption Using Extended UTAUT2 Model Santoso, Muhammad Dimas Arief; Ramantoko, Gadang
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.8165

Abstract

This research aims to analyze the factors that influence continue use intention among local streaming service users from Indonesia namely Vidio using UTAUT2 model and additional variables in the form of Discovery of New Content and Ubiquity. This research using 401 Vidio user respondents and analyzing using SmartPLS software. The results of this study shows performance expectancy, social influence, price value, habit, and ubiquity are considered to significantly influence the continuance intention for the Indonesian local streaming services named Vidio. This study is the first ever to examine the adoption of local OTT streaming services in the country of Indonesia using the extended UTAUT2 model.
Analisa Ewom Untuk Program Pemasaran Media Sosial Instragram Tiket.Com Menggunakan Topic Modelling, Sentiment Analysis, Dan Social Network Analysis Pratiwi, Meuthia Nabila; Ramantoko, Gadang; Irawan, Herry
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana eWOM yang terjadi serta penyebarannya di jejaring sosial Instagram hingga bagaimana faktor yang menjadikan seseorang sebagai penggerak opini menggunakan topic modelling, sentiment analysis dan social network analysis dengan komentar di laman Instagram Tiket.com sebagai sumber data. Periode penelitian dilakukan mulai 1 Januari 2022 – 31 Agustus 2022. Hasil eWOM menunjukkan topik yang paling sering dibicarakan pengguna Tiket.com di Instagram adalah seputar keluhan error dan sold out, permintaan membalas DM, dan Bali & Jogja sebagai tempat wisata menarik. Kemudian didapati sebagian besar persepsi pengguna Tiket.com dapat dikatakan baik karena persentase sentimen positif lebih unggul dibandingkan dengan persentase sentimen negatif. Selain itu, eWOM yang ada di jaringan Instagram bersifat lambat dan sulit tersebar karena konsumen jarang berinteraksi dengan sesama konsumen dan hanya fokus dengan komentarnya sendiri. Diketahui juga bahwa seorang influencer yang memiliki engagement rate yang baik juga komunitas yang telah dimiliki ditambah dengan persona yang sesuai dengan konsumen Tiket.com dapat menjadi penggerak eWOM di jaringan sosial Tiket.com dan hasil analisa eWOM menggunakan big data analitik dapat digunakan untuk rekomendasi program pemasaran Instagram Tiket.com Kata Kunci-eWOM, Instagram, sentiment analysis, social network analysis, topic modelling
Co-Authors Atyoko Utomo Aulia Salsabila Manan Putri Dian Indiyati Eva Nurazizah Eva Nurhazizah Fahreza Nasril Herry Irawan Herry Irawan, Herry Maya Ariyanti Pratiwi, Meuthia Nabila Rahayu Ardianti, Sri Refi Rifaldi Windya Giri Rochmawati, Wulan Hilmi Santoso, Muhammad Dimas Arief Tri Widarmanti