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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Prosiding Seminar Nasional Pakar Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA International Journal of Digital Entrepreneurship and Business (IDEB) JCA (Jurnal Cendekia Akuntansi) Jurnal Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Media Bina Ilmiah Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Audit dan Perpajakan Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Antonius Juniarto
Universitas Matana
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Peran Strategi Marketing Mix Dalam Mempengaruhi Pilihan Perguruan Tinggi Swasta di Tangerang Raya Dengan Pendekatan Penelitian Kualitatif Paulus Yulius Fanggidae; Antonius Juniarto
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5138

Abstract

Providing a variety of facilities and infrastructure as well as engaging programs to support the process of "delivery" of educational services to their learning citizens is one of the challenges facing today's higher education institutions. This allows them to provide the best service possible during "service encounters," but it also necessitates that the executors be careful and make the appropriate policy decisions. Related to this, in this study the researcher conducted interviews with informants/informants who were high school students in the Greater Tangerang Region to obtain primary data which was then processed qualitatively using the case study approach "Marketing Mix Strategy 7P" (Product, Price, Place, Promotion, People, Process and Physical Evidence) and the Decision to Choose a Private Higher Education in Tangerang Raya. This research is expected to enrich the literature on the development of service marketing management science.to enrich the literature on the development of service marketing management science.
KAJIAN TENTANG KUALITAS PELAYANAN, KEPUASAN DAN CITRA PERGURUAN TINGGI Fanggidae, Paulus Yulius; Juniarto, Antonius
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3496

Abstract

The client is the "king" this expression emphasizes that the client must be accepted or served as a "king" and of course implies a willingness to present the king (in this case the client) with his best aspects. The service world dimension is a variable that needs to be considered, as well as understanding the consumption behavior of target consumers in order to provide and deliver what consumers need. Higher education service providers need to improve service quality with various supporting functions to create an attractive atmosphere (mood) when delivering service at a service summit. Current operational activities of educational institutions must be able to satisfy the needs and desires of customers (students), provide the best possible service amidst increasingly fierce competition and increasingly intelligent consumers who tend to be less "loyal" and enthusiastic. transfer your activity. loyalty to service providers that align with their vision. Increasingly fierce competition has forced many educational service providers to invest and develop in providing and providing quality services by combining various aspects such as people, equipment, use of technology and other programs that facilitate the "delivery process" of educational services as an inseparable part. part of the organization's efforts to implement a commitment to continuous quality improvement. This requires systematic support to conduct surveys on service quality, satisfaction and institutional reputation to obtain a true and accurate picture, which is then followed up to create a competitive advantage that becomes a strength for continued growth and sustainability
Profesi Akuntan bagian dari Seni, Teknologi dan Sains Antonius Juniarto; Hendrian Yonata; David Chrisdianto
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1: Januari-April 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i1.3087

Abstract

The development of the era and the world of digitalization is becoming very fast, which is supported by technology that is increasingly dynamic and helps many people in every job. The role of accountants to be part of company performance reporting has a challenge which continues to be eroded by technology itself. The profession of being an accountant remains a pillar and can be a decision maker that is part of art, technology and also knowledge. There are so many views on accountants that create and enrich viewpoints. Service is carried out at Dian Bangsa Senior High School to provide students with new knowledge about the future, especially in the field of accounting and community service, which runs well and smoothly and is full of dynamics.
Mengungkap Dampak Ukuran, Struktur Modal, dan Pertumbuhan terhadap Nilai Perusahaan Manufaktur: Pendekatan Baru Juniarto, Antonius; Tyas, Isthi Wahyuning; Wicaksono, Dading Damas Ario
International Journal of Digital Entrepreneurship and Business Vol 5 No 1 (2024): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v5i1.153

Abstract

Achieving investment success requires a thorough understanding of a company’s intrinsic value, as strategic investment decisions often hinge on the accurate valuation of the target company. Recognizing this, companies must continually enhance their value to attract potential investors. This study sought to empirically assess the influence of company size, capital structure, and growth on the value of manufacturing firms listed on the Indonesia Stock Exchange (IDX) from 2014 to 2016. The research employed purposive sampling methods to gather data and utilized multiple linear regression analysis through SPSS software for statistical evaluation to meet this objective. The findings indicated that both company size and growth had a significant positive impact on company value, whereas capital structure did not show a significant effect. Moreover, the results of simultaneous testing revealed that the combination of capital structure, company size, and growth had a significant collective influence on the value of the companies. These insights underscore the importance of focusing on company size and growth strategies to enhance firm value in the eyes of investors.
ANALISIS PENGARUH FEE AUDIT, REPUTASI AUDITOR, TERHADAP KUALITAS AUDIT DENGAN AUDIT DELAY SEBAGAI VARIABEL MODERASI Juniarto, Antonius; Prathivi, Maria Dini Gilang
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.60345

Abstract

In this adult and business world, the development of the business world and business is very fast and everyone is competing. Companies must continue to innovate for survival and must even present good and correct financial reports. One thing that can be done is to conduct an audit as a third party with integrity. The study was conducted using SmartPLS testing. This study aims to test the effect of audit fees and audit reputation on audit delay and audit quality, as well as the role of audit delay as a moderating variable. The results of the study indicate that audit fees have a significant effect on audit delay with a negative relationship, while audit reputation has a positive and significant effect on audit delay. Audit delay also affects audit quality significantly with a negative relationship. Audit fees affect audit quality but with a negative relationship. Audit reputation has a positive effect on audit quality. However, audit delay is unable to moderate the relationship between audit fees and audit quality, but is able to moderate the relationship between audit reputation and audit quality significantly with a negative relationship direction.
SOCIAL MEDIA FEAR OF MISSING OUT (FOMO) TO GEN Z: THE ROLE OF GREEN MARKETING COMMUNICATION AND SOCIAL INFLUENCE TO PURCHASE INTENTION Stella Laurenc Widjaya; Maria Dini Gilang Prathivi; Antonius Juniarto
Media Bina Ilmiah Vol. 18 No. 11: Juni 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i11.829

Abstract

This research was conducted to determine whether social media marketing and social influence influence the purchase intention of Fore Coffee products in West Jakarta with FOMO (Fear of Missing Out) mediation. This research addressed all Fore Coffee consumers at Jakarta’s outlets as many as 305 Gen Z respondents. The research method carried out in this study is the quantitative method. Data collection through online surveys through Google Forms. Sampling is carried out by non-probability sampling using the accidental sampling method and using SmartPLS (Partial Least Square) software. The results of this study found that social media marketing and social influence influence the buying interest of Fore Coffee products mediated by FOMO
Membangun Benteng Emosi Anak: Psikoedukasi untuk Orang Tua dalam Mengenali dan Merespons Tantangan Emosi dan Perilaku Siswa. Susanto, Chandra; Budiyanto, Sarah Khairunnisa; Toar, Yandri Ardolof B.L.; Andini, Siwi Putri; Juniarto, Antonius; Supriyono, Lawrence Adi; Scantya, Miranti Andhita; Aldila, Amalia Shifa
Gotong Royong: Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat Vol. 4 No. 2 (2025): Gotong Royong (JP3KM) Juni 2025
Publisher : Yayasan Mata Pena Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/jp3km.v4i2.71

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan pemahaman orang tua siswa SMAK 2 Penabur Jakarta mengenai identifikasi masalah emosi dan perilaku pada anak remaja melalui program psikoedukasi. Latar belakang kegiatan ini didasari oleh pentingnya peran orang tua dalam mendeteksi dini dan memberikan respons yang tepat terhadap tantangan kesehatan mental anak, serta potensi tekanan akademik dan sosial di lingkungan sekolah dengan standar tinggi. Metode pelaksanaan kegiatan meliputi ceramah interaktif, diskusi kelompok, dan studi kasus yang disampaikan dalam satu sesi pertemuan. Evaluasi kegiatan dilakukan melalui perbandingan skor pengetahuan peserta sebelum (pre-test) dan sesudah (post-test) mengikuti psikoedukasi, serta analisis umpan balik kualitatif. Hasil analisis menunjukkan adanya peningkatan yang signifikan dalam rata-rata skor pengetahuan orang tua setelah mengikuti kegiatan psikoedukasi (p < 0.05). Umpan balik dari peserta juga mengindikasikan peningkatan kesadaran dan keyakinan diri dalam menghadapi masalah emosi dan perilaku anak. Simpulan dari kegiatan ini adalah bahwa program psikoedukasi efektif dalam meningkatkan pengetahuan dan pemahaman orang tua siswa SMAK 2 Penabur Jakarta terkait identifikasi masalah emosi dan perilaku pada remaja, yang diharapkan dapat berkontribusi pada deteksi dini, respons yang lebih tepat, dan peningkatan kesejahteraan emosional siswa
THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY Maria Dini Gilang Prathivi; Sihombing, Ririsma; Antonius Juniarto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing global awareness of environmental sustainability has prompted businesses, including small and medium enterprises (SMEs), to adopt green finance and green marketing practices. However, the extent to which these strategies impact SME performance remains an important research area. This study aims to examine the influence of green finance and green marketing on SME performance, while also investigating the moderating role of innovation capability. A quantitative research approach is employed, using Structural Equation Modeling (SEM) to analyze data collected from SMEs that have implemented green finance and green marketing strategies. The results are expected to provide insights into how SMEs can leverage green financial resources and sustainable marketing approaches to enhance their performance, with innovation capability acting as a key enabler. The findings will contribute to both academic literature and practical applications, offering recommendations for SMEs to optimize their sustainability-driven strategies for competitive.
THE IMPACT OF CONSUMER REVIEWS ON INTEREST AND PURCHASING POWER FOR L'ORÉAL PARIS BEAUTY PRODUCTS Siwi Putri Andini; Miranti Andhita Scantya; Antonius Juniarto; Yandri Ardolof Toar
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of consumer reviews as digital marketing for purchasing intention and purchasing power of the product. This research employs a descriptive quantitative method, involving 30 respondents who were given information about the product through video reviews made by an influencer and reviews written by product buyers. Descriptive quantitative research is used as an approach to describe a phe nomenon of product reviews systematically and objectively by relying on numerical data collected through a structured questionnaire distributed to respondents. The data processed by SPSS, the statistical software used to help with structured observations. The results showed a significant relationship between consumer reviews and product purchase intention, with a calculated Z-value of -3.81. Since the Z-value fell within the rejection region (less than the critical value of -1.645 for a one-tailed test at a 95% confidence level), it meant the null hypothesis is false and it concluded there was a relationship between consumer reviews and purchase intention, and the relationship between these variables are statistically significant. This indicated that positive reviews can increase consumer trust and strengthen purchase decisions. The results can be used for Further research, including optimizing digital marketing strategies through consumer reviews, increasing brand engagement with customers, and strengthening testimonial-based marketing communication strategies
Co-Authors Amalia Shifa Aldila Andini, Siwi Putri David Chrisdianto Dini Prathivi Fanggidae, Paulus Yulius Hendrian Yonata Isthi Wahyuning Tyas, Isthi Wahyuning Kurniawan Kurniawan Kurniawan Kurniawan Lawrence Adi Supriyono M. Rachman Mulyandi Maria Dini Gilang Prathivi Maria Dini Gilang Prathivi Maria Dini Gilang Prathivi Miranti Andhita Scantya Muhammad fauzan Paulus Yulius Fanggidae Prathivi, Maria Dini Gilang Ririsma Sihombing Ririsma Sihombing Sarah Khairunnisa Budiyanto Sihombing, Ririsma Siwi Putri Andini Stella Laurenc Widjaya Susanto, Chandra Toar, Yandri Ardolof B.L. Vikky Winardi Vionna Jaya Wicaksono, Dading Damas Ario Yandri Ardolof Toar Yunianto Purnomo