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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Innovative: Journal Of Social Science Research
Victor Ernest Huwae
Jurusan Manajemen, Fakultas Ekonomi, Universitas Pattimura
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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STRATEGI PENGELOLAAN USAHA KECIL DI MASA PANDEMI COVID 19 DESA WAAI KABUPATEN MALUKU TENGAH Novalien Carolina Lewaherilla; Victor Ernest Huwae; Agusthina Risambessy
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021): Volume 2 Nomor 2 Tahun 2021
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v2i2.1768

Abstract

Pandemi Covid-19 yang melanda dunia telah membawa dampak besar pada perekonomian Indonesia. Penurunan kinerja ekonomi sangat dirasakan oleh pelaku usaha mikro, kecil dan menengah (UMKM). Di saat situasi ekonomi terpuruk akibat Virus Corona, pelaku UMKM harus benar- benar mengetahui keputusan apa yang harus dilakukan. Diperlukan strategi yang tepat demi keberlangsungan hidup UMKM. Kegiatan pengabdian ini bertujuan untuk memberikan pemahaman dan penguatan bagi pelaku UMKM di Desa Waai Kecamatan Salahutu Kabupaten Maluku Tengah tentang pengelolaan usaha secara baik di saat Pandemic Covid-19, dengan mengembangkan strategi pemasaran melalui inovasi dan digital marketing, serta memiliki jiwa entrepreneurship yang tangguh sehingga pada akhirnya usaha kecil dapat bertahan di masa krisis. Adapun metode yang digunakan dalam kegiatan ini adalah Penyuluhan atau Ceramah yang bertujuan meningkatkan pemahaman serta kesadaran para pelaku usaha. Hasil dari kegiatan ini adalah terserapnya pengetahuan dan pembentukan motivasi diri dari pelaku UMKM melalui materi yang dipahami sehingga mitra menemukan strategi pengelolaan usaha yang tepat untuk tetap bertahan dan berkembang di masa pandemic Covid-19.
STRATEGI BERTAHAN UMKM DI TENGAH PANDEMI COVID 19 DI JEMAAT GPM BETHEL KOTA AMBON Novalien C Lewaherilla; Gerrit M Pentury; Victor Ernest Huwae; Terezia V Pattimahu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2021): Volume 2 Nomor 3 Tahun 2021
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v2i3.2935

Abstract

UMKM mempunyai peran yang sangat penting dalam menggerakkan roda perekonomian. Oleh sebab itu, aktivitas UMKM merupakan kegiatan ekonomi yang tidak dapat dipisahkan dari kehidupan masyarakat dalam mencukupi kebutuhan hidup di masa  Pandemi COVID-19.  Diperlukan strategi yang tepat demi keberlangsungan hidup UMKM.  Kegiatan pengabdian ini  bertujuan untuk memberikan pemahaman dan penguatan bagi  pelaku UMKM di Jemaat GPM Bethel tentang strategi bertahan di saat Pandemic Covid 19. Yang menjadi tujuan diadakannya kegiatan Pengabdian kepada Masyarakat ini adalah untuk menjaga semangat berwirausaha bagi UMKM Di Jemaat GPM Bethel Ambon  dalam menghadapi masa sulit selama pandemic covid-19 serta membentuk dan memberikan pengarahan dalam menyusun strategi bertahan bagi UMKM yang terdampak covid-19. Strategi pemasaran melalui inovasi dan digital marketing, serta memiliki jiwa entrepreneurship yang tangguh sehingga pada akhirnya usaha kecil dapat bertahan di masa krisis. Adapun metode  yang digunakan dalam kegiatan ini adalah  Penyuluhan atau  Ceramah  yang bertujuan meningkatkan pemahaman serta kesadaran para pelaku usaha. Hasil dari kegiatan ini adalah  terserapnya pengetahuan dan pembentukan motivasi diri dari pelaku UMKM melalui materi  yang dipahami sehingga UMKM  menemukan  strategi bertahan yang tepat  di masa pandemic Covid.
Motivation as a Mediation on Organizational Culture and Compensation and its Effect for Performance Novalien Carolina Lewaherilla; Victor Ernest Huwae
ProBisnis : Jurnal Manajemen Vol. 13 No. 1 (2022): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/probisnis.v13i1.28

Abstract

This study aims to analyze the influence of organizational culture, compensation on employee performance with work motivation as a mediation. The sample taken is all employees of Bank Artha Graha as many as 31 respondents. The results of this study indicate that: (1) organizational culture has a positive and significant effect on work motivation, (2) compensation has a positive and significant effect on work motivation, (3) culture organization has a positive and insignificant effect on employee performance, (4) compensation has a positive and significant effect on employee performance, (5) work motivation has a positive and significant effect on employee performance.
Improving Employee Performance through Competence and Interpersonal Communication Novalien Carolina Lewaherilla; Gerrit Mathias Pentury; Victor Ernest Huwae
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of competence and interpersonal communication on the performance of PKB employees of the Maluku Province BKKBN Representatives. This type of research is a quantitative research, using a questionnaire as a research instrument. The sampling technique used is simple random sampling. The population of this research is the PKB representative of the Maluku Province BKKBN, totaling 100 employees with a total sample of 50 employees. . The results of the study stated that competence and interpersonal communication partially or simultaneously had a positive and significant influence on the performance of PKB employees of the Maluku Province BKKBN Representatives. The variable of competence and interpersonal communication explains the variable of employee performance by 78.2%,This study aims to examine and analyze the effect of competence and interpersonal communication on the performance of PKB employees of the Maluku Province BKKBN Representatives. This type of research is a quantitative research, using a questionnaire as a research instrument. The sampling technique used is simple random sampling. The population of this research is the PKB representative of the Maluku Province BKKBN, totaling 100 employees with a total sample of 50 employees. . The results of the study stated that competence and interpersonal communication partially or simultaneously had a positive and significant influence on the performance of PKB employees of the Maluku Province BKKBN Representatives. The variable of competence and interpersonal communication explains the variable of employee performance by 78.2%,
Analisis Pengaruh Kualitas Produk Dan Pemasaran Relasional Terhadap Keputusan Pembelian Maisya Pudding Di Kota Masohi Maluku Tengah Etvin Rizal Tamher; Victor Ernest Huwae; Merry Margareth Pelupessy; Grace Hoberthina Tahapary; Rizna Amelia Mustafa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1210

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pemasaran relasional terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Penelitian ini menggunakan metode kuantitatif, populasi dalam penelitian ini adalah masyarakat Kota Masohi yang pernah Membeli Maisya pudding. Teknik pengambilan sampel yaitu pusposive sampling dengan penentuan jumlah sampel representative tergantung pada jumlah indikator dikali 5 sampai 10 sehingga mendapatkan jumlah sampel sebanyak 100 responden. Teknik analisis data dalam penelitian ini adalah Analisis Regresi Berganda. Hasil penelitian ini menunjukan bahwa kualitas produk berpengaruh positif terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Kasil juga menunjukan bahwa pemasaran relasional berpengaruh positif terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Kata kunci: Kualitas produk, pemasaran relasional, keputusan pembelian
The Use of Information Technology in Improving the Recruitment and Selection Process of Human Resources Novalien Carolina Lewaherilla; Victor Ernest Huwae
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12537

Abstract

The effective management of human resources is a critical factor in the achievement of organizational success. The recruitment and selection of competent personnel is a crucial aspect of human resource management. The objective of this research is to conduct a comprehensive analysis of the effects of information technology implementation on enhancing the recruitment and selection procedures of human resources. It is anticipated that the outcomes of this investigation will yield a more profound comprehension of the utilization of information technology in enhancing the process of recruiting and selecting personnel resources. The primary emphasis of this research is on qualitative analysis. Data collection methods involve meticulous observation and recording of data, followed by the application of analytical techniques such as data reduction, visualization, and inference to derive insights. The study's findings indicate that the incorporation of information technology in the recruitment and selection procedures of human resources has yielded several noteworthy and beneficial outcomes. The implementation of this measure has resulted in enhanced recruitment process efficiency, accuracy, and effectiveness, alongside a reduction in administrative expenses and time consumption.
Optimalisasi Komunikasi Pemasaran Melalui Media Sosial Bagi Pelaku UMKM di Pulau Banda Neira, Kabupaten Maluku Tengah Feky Reken; Rainier Hendrik Sitaniapessy; Victor Ernest Huwae; Siska Jeannete Saununu
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4048

Abstract

Di era digitalisasi, banyak platform yang dapat membantu pelaku UMKM untuk meningkatkan penjualannya. Contohnya komunikasi pemasaran media sosial dengan menggunakan platform Facebook, Instagram, Tiktok. Dibutuhkan sebuah konten media sosial untuk menarik pelanggan seperti foto produk yang unik dan menarik. Namun, tanpa memiliki pemahaman dan keterampilan terhadap literasi digital, tentunya akan menyulitkan bagi para pelaku UMKM untuk dapat bersaing dalam perdagangan. Sehingga diperlukan pelatihan pemasaran digital secara berkala. Adapun kegiatan pengabdian masyarakat menyasar para pelaku UMKM di Banda Neira, Kabupaten Maluku Tengah. Kegiatan tersebut dilaksanakan di balai desa kampung baru banda neira. Tujuan dari kegiatan yaitu memberikan pemahaman dan ketrampilan bagi pelaku UMKM yang ada di banda neira dalam menggunakan media sosial sebagai komunikasi pemasaran sehingga penjualan produk dapat lebih efektif dan menghasilkan keuntungan maksimal. Disisi lain dapat menyerap tenaga kerja sehingga perekonomian di banda neira bisa meningkat bukan hanya di tunjang dari segi wisata alam, melainkan produk makanan seperti manisan pala, halua kenari, kopi kayu manis yang bisa menjadi buah tangan bagi para wisatawan saat berkunjung ke banda neira.
IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING ON MILLENNIALS' PURCHASE INTENTION ON THE TIKTOK SHOP PLATFORM THROUGH E-WOM AS A MEDIATING VARIABLE Nargis Jihan Pratami Bantam; Raden Ayu Aisah Asnawi; Victor Ernest Huwae
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14918

Abstract

This study examines the impact of Artificial Intelligence (AI) and Digital Marketing (DM) on Purchase Intention (PI) among millennial consumers on TikTok Shop, with Electronic Word-of-Mouth (e-WOM) as a mediating variable. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), this research empirically validates the relationships between AI, DM, e-WOM, and PI. The findings indicate that AI-driven personalization and DM strategies significantly influence e-WOM, which in turn enhances PI. AI applications, such as chatbots and personalized recommendations, improve consumer engagement, prompting them to share positive experiences through e-WOM. Similarly, DM strategies, including influencer marketing and interactive social media campaigns, increase consumer discussions and brand credibility, strengthening e-WOM’s role as a persuasive mechanism. The mediation analysis confirms that e-WOM serves as a crucial intermediary, bridging the gap between AI, DM, and PI. These results provide theoretical contributions by integrating AI, DM, e-WOM, and PI into a comprehensive model, highlighting their synergistic effects in social commerce environments. From a managerial perspective, businesses should prioritize AI-driven automation, targeted digital marketing, and e-WOM optimization to enhance consumer engagement and drive purchasing behavior. As social commerce evolves, leveraging technology-enhanced marketing strategies will be essential for businesses to maintain competitive advantage and consumer loyalty.
Co-Authors Agusthina Risambessy Etvin Rizal Tamher Feky Reken Gerrit M. Pentury Grace Hoberthina Tahapary Merry Margareth Pelupessy Nargis Jihan Pratami Bantam Novalien C Lewaherilla Novalien Carolina Lewaherilla Novalien Carolina Lewaherilla Pattimahu, Terezia V Raden Ayu Aisah Asnawi Rainier Hendrik Sitaniapessy Rizna Amelia Mustafa Siska Jeannete Saununu