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All Journal Coopetition : Jurnal Ilmiah Manajemen Journal of Sustainable Tourism and Entrepreneurship Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JAMI: Jurnal Ahli Muda Indonesia Joong-Ki Journal of Bussines Management Basic SINTESA Branding: Jurnal Manajemen & Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Sukmayadi
Universitas Sebelas April
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence of Marketing Mix on Consumer Buying Interest at PT. Sinar Sagara Sejahtera Sumedang Sukmayadi Sukmayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2895

Abstract

This study entitled the effect of the marketing mix on consumer buying interest at PT. Sinar Sagara Sejahtera Sumedang. This research uses descriptive method with quantitative analysis techniques, carried out through survey methods. Data collection techniques were analyzed by means of observation and questionnaires. The population taken is the average consumer per year, namely 2,175 people while the sample is calculated using the Slovin formula and the results are 96 respondents. Research data using simple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results of this study indicate that the marketing mix is ​​7,827 (good) with an average of 81.49%, consumer buying interest is 3,769 (good) with an average of 83.5%. Furthermore, the magnitude of the marketing mix relationship to consumer buying interest at PT. Sinar Sagara Sejahtera Sumedang of 0.741 (a fairly strong relationship), and the influence of the marketing mix on consumer interest in PT. Sinar Sagara Sejahtera Sumedang is 54.90% and there are still 45.10% other factors. The results of the calculation of the hypothesis test turned out to be tcount > ttable or 10.7 > 1.66123, it can be said that there is a positive influence between the marketing mix on consumer buying interest at PT.Sinar Sagara Sejahtera Sumedang which is acceptable. To improve the company's marketing mix strategy, it must pay attention to aspects that can support the improvement of the marketing mix, be it price, product, promotion and place so that consumer interest can occur and consumers decide to buy.
The Effect of Work Discipline and Work Ethics on Employee Performance at PT. Fuzi Citra Mandiri Sukmayadi Sukmayadi; Ading Rahman Sukmara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.2999

Abstract

The essence of the problem in this research is that the performance of employees at PT Fuzi Citra Mandiri has not been optimal. This study aims to determine the effect of work discipline on employee performance, the effect of work ethic on employee performance, the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri. This study used descriptive analytical method with a survey approach, quantitative methods, data collection techniques namely observation and questionnaires. The analysis technique used is multiple regression analysis, correlation test, coefficient of determination and hypothesis testing. The results of the discussion show that the effect of work discipline on employee performance is 96.2%, the effect of work ethic on employeeperformance is 54.2% and the influence of work discipline and work ethic on employee performance at PT. Fuzi Citra Mandiri is 67.4% and there are still 32.6% other factors. The results of testing the hypothesis that f count = 6.133 and f table = 3.35, the hypothesis which states that simultaneously work discipline and work ethic have an influence on employee performance at PT. Fuzi Citra Mandiri
Analysis of Work Motivation and Leadership Techniques at Bank Sumedang Sukmayadi Sukmayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3252

Abstract

The essence of the problem in this study is the closeness between the leadership and subordinates, the leadership does not give firm reprimands to its employees, employees feel less comfortable at work due to environmental factors and lack a leadership style in influencing their subordinates to work together. This study aims to determine employee motivation and to analyze the application of leadership techniques at Bank Sumedang. The types of data used are primary data and secondary data. Data collection methods are interviews and observation. The data analysis method used is descriptive method with qualitative data. The research results show that the motivation and leadership techniques at Bank Sumedang is fairly good. In the sense that the employees are very compact, solid, have a sense of kinship and always try and be responsible for their work and seen from the level of persistence, employees at Bank Sumedang are motivated by giving rewards and for the leadership style at Bank Sumedang it is considered good enough the way the leader prioritizes deliberation , make decisions and receive input that builds the organization in accordance with organizational goals. The conclusion that can be drawn is that by providing motivation and leadership techniques that is good and right for employees, it can motivate employees to work better in the future.
The Influence of the Self Assessment System on Compliance Individual Taxpayers in Subang Regency Ading Rahman Sukmara; Sukmayadi Sukmayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3632

Abstract

This study aims to examine the effect of the self-assessment system on individual taxpayer compliance. The method used in this research is a quantitative research method. This research uses primary data sourced from KPP Pratama Subang. The sample used was 100 samples, the sample was determined using the slovin formula. Data collection techniques were obtained from observations and questionnaires. Then tested the validity, reliability, classic assumption test, simple regression analysis, and hypothesis testing. The results of the normality test for the two research variables are a significant value of 0.061 > 0.05, so it can be concluded that the residual values ​​are normal distribution. The results of the heteroscedasticity test on the research variables were a significant value of 0.181 > 0.05. The results of a simple regression analysis between the effect of the self-assessment system (X) on the individual taxpayer compliance variable (Y) show that the regression coefficient is 0.349 and the constant value is 52.902. Thus the regression equation obtained is Y = 52.902 + 0.349 X. Where X is the self assessment system and Y is the compliance of individual taxpayers. The test results show that the self-assessment system and Y is individual taxpayer compliance. The test results show that the self-assessment system has an effect on individual taxpayer compliance. From the results of hypothesis testing, the t test produces tcount 4.926 > ttable 1.984. Thus it can be concluded that Ho is rejected, Ha is accepted and the significant value is 0.000, which means it is smaller (<) than 0.05. This means that there is a relationship between the self-assessment system and individual taxpayer compliance.
Analysis of Human Resources Competency in Improving Employee Performance at Bank Woori Saudara KCP Sumedang Sukmayadi Sukmayadi; Ading Rahman Sukmara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3920

Abstract

This research aims to determine human resource competency in improving employee performance. The method used in this research is a qualitative method using data collection techniques through observation, interviews and documentation. Data obtained directly from informants, namely employees of Bank Woori Saudara KCP Sumedang. The sampling technique used was purposive sampling which was analyzed through dimensions and indicators. The results of the research show that human resource competency in improving employee performance carried out by Bank Woori Saudara KCP Sumedang is good, although in several indicators employee competency is still found to be optimal and needs to be improved again. Then it was also found that some employees were too focused on the target tasks given, without balancing it with their potential, which also had an impact on performance.
The Effect of Transparency and Accountability on The Quality of Village Financial Reports (Empirical Study in Paseh District, Sumedang District) Sukmayadi Sukmayadi; Ading Rahman Sukmara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5970

Abstract

This research aims to determine the influence of transparency and accountability on the quality of village financial reports in Paseh District, Sumedang Regency. The case study in this research is a village official who is tasked with managing village financial reports. The method in this research uses quantitative research methods with survey methods. Data collection was carried out using a cluster random sampling technique by distributing questionnaires to 72 respondents as a sample. The data analysis techniques used in this research are normality test, multiple linear regression test, partial correlation test, coefficient of determination test, hypothesis test t test (partially), f test (simultaneously) using the IBM SPSS Version 25 program. Research Results These are: (1) Transparency has a positive and significant effect on the Quality of Village Financial Reports, with a regression coefficient of 0.323, a Determination Coefficient of 0.351 or 35.1%, a value of t-count>t-table (2.487>1.66724) with a value significant 0.015<0.05. (2) Accountability has a positive and significant effect on the Quality of Village Financial Reports, with a regression coefficient of 0.472, a Determination Coefficient value of 0.427 or 42.7%, a t-count>t-table value (4.018>1.66724) with a significant value of 0.000 <0.05. (3) Transparency and Accountability have a positive and significant effect on the Quality of Village Financial Reports. With a Determination value of 0.466 or 46.6% and with a F-count>F-table value (32.023>3.98> with a significant value of 0.000<0.05, this means that the influence of Transparency and Accountability has a significant positive effect on the Quality of Village Financial Reports in Paseh District, Sumedang Regency
The Effect of The Work Environment on Employee Performance in the Tandangsari Sumedang Multi-Bussiness Cooperative Ading Rahman Sukmara; Sukmayadi Sukmayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7072

Abstract

This study aims to determine the influence of the work environment on employee performance at KSU Tandangsari Sumedang. The research method used in this study is a quantitative research method with data collection techniques used, namely, literature studies, interviews and questionnaires. The number of samples used in this study was 61 people. The data was analyzed using validity and reliability tests, descriptive statistics, normality tests, determination coefficients, simple linear regression analysis, and T tests. Based on the results of research on the work environment at KSU Tandangsari Sumedang, good results were obtained, this is in accordance with the total score obtained, which is 2,263 out of an ideal value of 3,050. Furthermore, the results of the research on employee performance also obtained good results, this was obtained from a total score of 2,415 out of an ideal value of 3,050. Then the correlation between the work environment and employee performance is very high, this is obtained from the value of the correlation coefficient (r) of 0.802 which is in the interval of 0.80-1.00. Meanwhile, based on the results of the T test, the hypothesis in this study was accepted, this shows that the work environment has a positive and significant effect on employee performance at KSU Tandangsari Sumedang. This result was obtained from a significance value of 0.00 with a ttable > calculation of 10.313 > 2.001 with an R square of 0.643, meaning that employee performance at KSU Tandangsari was influenced by 64.3% by the work environment and the remaining 15.7% was influenced by other factors that were not studied in this study.
Co-Authors Abdul Gofur Ade Suhara Ading Rahman Sukmara Ahmad Sopyan Cahyono Deno Hermawan Destiany Ramadhyanti Heni Anggraeni Juniawan Mandala Putra Kadar Nurjaman Karundeng, Deby Rita M. Al Muhtadin Masnilam Hasibuan Paroli Paroli Reynaldi Tresnadjaja Rima Hernawati Sudjono Sudjono Syaifuddin Syaifuddin