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THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF MS.GLOW SKINCARE PRODUCTS THROUGH PURCHASE INTEREST AS A MEDIATION VARIABLE IN USERS OF MS.GLOW SKINCARE PRODUCTS IN TERNATE Fadila Ahmad; Ida Hidayanti; Johan Fahri
Journal of Management and Islamic Finance Vol. 2 No. 2 (2022): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v2i2.5244

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions through buying interest. This research was a quantitative research. The population in this study were consumers using skincare ms.glow products in Ternate with the sampling method, namely Non-Probability Sampling with a purposive sampling approach. The data analysis technique was path modeling analysis using Smart Partial Least Square (PLS) version 3 as a statistical test tool. The results of this study indicate that product quality has a significant effect on purchasing decisions, brand image has no significant effect on purchasing decisions, product quality has a significant effect on buying interest, brand image has a significant effect on buying interest, buying interest has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions through buying interest, and brand image has a significant effect on purchasing decisions through buying interest.
ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Fardin Darmin; Ida Hidayanti; Johan Fahri
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

Abstract

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON GOFOOD PURCHASE DECISIONS IN THE GOJEK APPLICATION Lila Febriana Kausaha; Ida Hidayanti; Ririn Damayanti
Journal of Management and Islamic Finance Vol. 3 No. 1 (2023): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i1.6588

Abstract

This study aims to determine the effect of the dependent and independent variables partially and simultaneously. The research methodology used a quantitative method by collecting data through distributing questionnaires, the population in this study were users of the Gojek application in Ternate City, the sampling technique used purposive sampling and snowball sampling with 125 respondents. Data were obtained by using multiple linear regression analysis with the SPSS 25 program. The results indicate that partially online customer reviews have a significant effect on purchasing decisions for GoFood on the Gojek application, while online customer ratings partially have no significant effect on purchasing decisions for GoFood on the Gojek application, and simultaneously or together online customer reviews and online customer ratings have an effect significantly to GoFood purchasing decisions on the Gojek application.
Pengaruh Self Efficacy terhadap Kinerja Pegawai Melalui Motivasi Kerja sebagai Variabel Mediasi di Dinas Perhubungan Kabupaten Halmahera Selatan Muhammad Ikbal Kamarullah; Marwan Marwan; Ida Hidayanti
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 3 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i3.4622

Abstract

Kinerja pegawai merupakan faktor krusial dalam keberhasilan sebuah organisasi, terutama di sektor publik seperti Dinas Perhubungan Kabupaten Halmahera Selatan. Namun, kinerja pegawai seringkali dipengaruhi oleh berbagai faktor. Studi ini bertujuan untuk mencari tahu hubungan Self Efficacy dan kualitas kerja melalui inspirasi kerja karyawan di dinas perhubungan kabupaten halmahera selatan. Teknik yang digunakan pada studi iniĀ  kuantitatif. Metode kolektif data pada studi ini yakni dengan kuesioner. Data yang telah terkumpul kemudian dianalisis menggunakan SEM dengan alat analisis SmartPLS 4. Studi ini menemukan bahwa terdapat beberapa hubungan signifikan antara self-efficacy, motivasi kerja, dan kinerja pegawai di Dinas Perhubungan Kabupaten Halmahera Selatan. Pertama, self-efficacy memiliki pengaruh positif dan signifikan terhadap motivasi kerja pegawai, menunjukkan bahwa keyakinan diri dalam kemampuan kerja dapat meningkatkan motivasi mereka. Kedua, motivasi kerja juga berpengaruh positif dan signifikan terhadap kinerja pegawai, mengindikasikan bahwa motivasi yang tinggi berkontribusi pada peningkatan kinerja. Ketiga, terdapat pengaruh negatif dan signifikan antara self-efficacy dan kinerja pegawai, yang menunjukkan bahwa walaupun keyakinan diri penting, faktor lain mungkin mempengaruhi kinerja secara negatif. Terakhir, penelitian ini mengungkapkan bahwa self-efficacy dapat mempengaruhi kinerja pegawai secara positif dan signifikan melalui motivasi kerja sebagai variabel mediasi, menegaskan pentingnya motivasi kerja dalam meningkatkan kinerja pegawai.
Penerapan Word of Mouth dalam Membangun Kepercayaan Masyarakat dan Brand Image Universitas pada Keputusan Pemilihan UPBJJ-UT Ternate: The Application of Word of Mouth in Building Community Trust and University Brand Image on Selection Decision for UPBJJ-UT Ternate Anfas Anfas; Ida Hidayanti; Mohbir Umasugi; Ibnu Sina Hi. Yusuf
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.308

Abstract

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision.
Kepemilikan Psikologis dalam Organisasi: Peran Person-Organization Fit dan Konsekuensi terhadap Dukungan untuk Perubahan dan Perilaku Kewargaan Organisasional: Psychological Ownership in Organizations: The Role of Person-Organization Fit and Consequences on Support for Change and Organizational Citizenship Behavior Fadhliah M Alhadar; Ida Hidayanti
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.317

Abstract

This study examines the antecedent and consequences of psychological ownership, where employees develop possessive feelings towards the organization. Person-Organization Fit (PO-Fit) is required to increase psychological ownership through various organizational activities. Psychological ownership produces significant psychological, emotional, and behavioral consequences, including employees support for change and Organizational Citizenship Behavior (OCB). This study involved 210 staff from educational institutions. A total of 191 survey questionnaires were returned, and 121 were eligible. According to hierarchical regression analysis, the result indicated that PO-Fit had a positive effect on psychological ownership (?=0.42, t=4.81), psychological ownership had a positive effect on support for change (?=0.26, t=4.01) and OCB (?=0.21, t=3.12). The study concluded that psychological ownership is necessary to support positive organizational behavior.
Kemampuan Kolaborasi Jaringan Pemasaran dalam Meningkatkan Kinerja UKM di Kota Ternate: Marketing Network Collaboration Capability in Improving SME Performance in Ternate City Ida Hidayanti; Fadhliah M Alhadar
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.361

Abstract

This research aims to bridge the gaps in the relationship of entrepreneurial orientation to marketing performance, as some research yielded contradictory results. This research used a survey method distributing questionnaires with open and closed-ended statements to small and medium industries. Also, convenience sampling was applied with a sample size of 100 respondents from representatives of small and medium industries in the city of Ternate. The analytical method was aided with Smart PLS. The results show that the quality of social networks has no significant effect on the performance of SMEs and that the marketing network collaboration capability has no significant effect on the performance of SMEs. This implies that business operators of conventional businesses in certain areas have not reached the markets outside Ternate City by using social media, which is a remarkably effective medium.