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All Journal The Management Journal of Binaniaga IKRA-ITH EKONOMIKA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ekonomi Efektif SMBJ: Strategic Management Business Journal Jurnal Pengabdian Pelitabangsa
Rahmat Hidayat
Prodi Manajemen Fakultas Ekonomi Bisnis Universitas Pelita Bangsa, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE EFFECT OF PRICE AND EWOM TOWARD CUSTOMER VALUE AND THE IMPLICATION TO CUSTUMER LOYALTY IN KINGS’ COFFEE STORE Rahmat Hidayat; Sutrisna Sutrisna; Nandan Limakrisna
Strategic Management Business Journal Vol. 3 No. 01 (2023): June 30, 2023
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i01.59

Abstract

This study aims to determine the effect of price and ewom toward customer value and the implication to custumer loyalty at Kings’ coffee shops, considering the large number of visitors who come even though there are many coffee shops in Cikarang, therefore researchers want to conduct research on these coffee shops, with the object of research at the Kings’ shop and the population used is all coffee shop visitors and the sample is 191 respondents. Based on the results of the research and discussion of the results of research data analysis described in the previous chapter, the conclusion of this study is that price has possitive effect to value custumer but has no positive and significant effect on custumer loyalty at the Kings’ Coffee Shop, Ewom has a positive and significant effect on the custumer value and custumer loyalty of the Kings’ Coffee Shop. Simultaneously, Ewom and price have a simultaneous effect on custumer value at Kings’ coffee shops and price, ewom and custumer value has possitve effect toward custumer loyalty. In this research, custumer value is full mediating variable. JEL Classification: M31, O14
THE INFLUENCE OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY WHICH IMPLICATIONS ON EMPLOYEE PERFORMANCE AT PT. FUKUSUKE KOGYO INDONESIA Rahmat Hidayat; Tedi Tedi
Strategic Management Business Journal Vol. 3 No. 01 (2023): June 30, 2023
Publisher : UPMI Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i01.69

Abstract

This study has a goal, namely the effect of work motivation and work environment on the productivity of employee performance. Primary data was obtained from the results of distributing questionnaires distributed to 137 employees, and secondary data was obtained from documentation. The sampling technique used is Structural Equation Modeling (SEM) with the help of the Lisrel 8.8 application. The population in the study amounted to 137 employees and the sample in this study was 102. The results of the data analysis showed that work motivation and work environment partialy don’t have effect toward productivity, but work motivation and work environment give the influence toward performance. work motivation and work environment simultaneously had a positive and significant effect on the productivity of employee performance at PT Fukusuke Kogyo Indonesia.
Effect of Leadership Style, Compensation on Commitment and its Implementation on Employee Performance (Case Study of Mitra Sejahtera Cooperative Employees PT Denso Group Indonesia) Purnomo Aji; Rahmat Hidayat
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 2 (2023): JANUARI, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i2.27991

Abstract

This observation intends to be able to determine the effect of leadership style, compensation on commitment and its implementation on the performance of Employees of the Mitra Sejahtera Cooperative PT. Denso Group. The total population in this study was 128 people with the determination of the number of samples using the slovin formula which produced 115 respondents. This study uses the Structural Equation Modeling (SEM) analysis model to be able to find out how much influence the independent has on the dependent variable through the intervening variable, carried out using the Lisrel 8.8 program. This research test succeeded in concluding that Leadership Style has a substantial effect on Commitment. Compensation has no substantial effect on Commitment. Leadership style has no significant effect on performance. Compensation turned out to have a positive and significant effect on performance. Commitment has a positive and substantial effect on performance. Leadership Style, Compensation has a substantial effect on Commitment. Meanwhile, Leadership Style, Compensation, Commitment have a substantial effect on performance. Then the Commitment variable becomes a mediator between the Leadership Style and Performance variables. And the Commitment variable becomes a mediator between the Compensation variable on performance.
Co-Authors Alex Zami Catur Sasi Kirono Devi Wibowo Firmansyah, Dian Friska Maria Sinaga Langgeng Sri Handayani Lindani, Edis Luriya Eka Sugianti Nandan Limakrisna Novia Hikmah Awaliah Nur Aeni Pragusti, Ahmad Purnomo Aji Rensi Suryanti Saur Panjaitan Sutrisna Sutrisna Sutrisnawati Mardin Syafitri, Almaz Aulia Tedi Tedi Yogaswara, Muhammad Afrizal Yos Soejarminto