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Eka Desy Purnama
Universitas Kristen Krida Wacana
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Analisis Struktur Industri Pupuk Berkaitan dengan Kebijakan Pemerintah di Sektor Industri Pupuk Purnama, Eka Desy
Ilmiah Manajemen Bisnis vol. 10 no. 3 September 2010
Publisher : Ilmiah Manajemen Bisnis

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Abstract

Peningkatan Usaha Quilting di Desa Sindangjaya Kecamatan Ciranjang Kabupaten Cianjur Jawa Barat Apriyanti, Leny; Widayanti, Rita; Purnama, Eka Desy
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
Publisher : Ilmiah Manajemen Bisnis

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PENGARUH EMOTIONAL QUOTIENT (EQ) TERHADAP GAYA KEPEMIMPINAN, STRES KERJA, DAN KEPUASAN KERJA DALAM MENINGKATKAN KINERJA KARYAWAN DI PT. KARYA TEKNIK MAKMUR Madali, Claudia; Purnama, Eka Desy
Manajemen Bisnis Kompetensi Vol. 09 No.01 Juni 2014
Publisher : Manajemen Bisnis Kompetensi

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ABSTRACT The purpose of this study was to determine the influence of Leadership Style, Job Stress, and Emotional Quotient Corporate Loyalty to the performance of the employees of PT. Karya Teknik Makmur and which variables that have the most impact on the performance of employees of PT . Karya Teknik Makmur. Keywords:  Emotional Quotient, Leadership Style, Job Satisfaction, Job Stress, Employee Performance 
STUDENT ORGANIZATION PERFORMANCE IN TERMS OF WORK COORDINATION AND ORGANIZATIONAL CULTURE MEDIATED BY WORK MOTIVATION Hutapea, Martogi Daniel Rudyanto; Purnama, Eka Desy; Tecoalu, Melitina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1986

Abstract

In this study, researchers examine the impact of work coordination and organizational culture on student institutions' performance, employing motivation as an intervention variable and Smart PLS sample selection with 81 respondents. The purpose of this study is to determine the magnitude of the relationship between student institution performance at Jakarta's Krida Wacana Christian University and factors such as Work Coordination and Organizational Culture as an intervention variable. Qualitative data is acquired by distributing questionnaires, with validity and reliability testing employed. Data was analyzed using both qualitative and quantitative methods. The results demonstrated that work coordination and organizational culture have a favorable influence on motivation and motivation has not been able to mediate work coordination and organizational culture on the performance of Student Affairs Institutions.
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP BRAND EQUITY YANG DIMEDIASI CUSTOMER EXPERIENCE: STUDI PIPA PVC MEREK VINILON PADA TOKO BAHAN BANGUNAN AREA TANGERANG Hong, Joni; Tj, Hery Winoto; Purnama, Eka Desy
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.32341

Abstract

Seiring perkembangan dalam kemajuan teknologi, memudahkan orang dalam mengakses kebutuhannya sehingga menciptakan persaingan bisnis yang semakin sengit, di mana setiap perusahaan harus mampu berkompetisi serta mempertahankan diri guna menjamin kelangsungan perusahaan. Industri pipa PVC saat ini berkembang pesat, ekuitas merek menjadi faktor penting yang bisa mempengaruhi kesuksesan suatu merek dalam mempertahankan pangsa pasarnya serta memperoleh keunggulan kompetitif. Tujuan dari penelitian ini untuk meneliti pengaruh langsung brand awareness dan brand loyalty terhadap brand equity dan pengaruh tidak langsung yang dimediasi oleh customer experience. Populasi penelitian adalah toko bahan bangunan yang berada pada area Tangerang. Dan pengambilan sampel memakai metode purposive sampling dengan pemanfaatan model persamaan struktural SEM (Structural Equation Modeling), ukuran sampel terselesaikan dengan strategi HAIR sebanyak 100 responden. Hasil penelitian memperlihatkan bahwa seluruh hipotesis terdukung oleh data yang ada, dimana terbukti terdapat pengaruh secara langsung antara brand loyalty terhadap brand equity, tetapi tidak signifikan mempengaruhi antara brand awareness terhadap brand equity dan customer experience tidak memediasi brand equity.
Penerapan Cooperative Learning Tipe Think Pair Share untuk Meningkatkan Hasil Belajar dan Keterlibatan Siswa dalam Pembelajaran Matematika Wahyuni, Sri; Purnama, Eka Desy; Budiman, Januar
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5552

Abstract

The Cooperative Learning model of Think Pair Share type to improve learning outcomes and student engagement in learning mathematics at Dharma Mulya Christian High School Surabaya. The subjects of this study were 20 students consisting of 11 female students and 9 male students. This research uses the Kemmis and McTaggart method through 2 cycles. Initial data showed that none of the students' involvement was located at the High level, there was 1 student at the Moderate level, 12 students at the Low level and there were 7 students at the Very Low level. From the written test to determine the learning outcomes of 20 students, only 4 students scored above the KKM, there were 16 students who did not meet the KKM or 80% of students' scores did not meet the specified standards. The final results of Cycle 1 and Cycle 2 for student engagement there was no one in the Very Low category, there were 2 students in the Low category, the Moderate category increased, namely there were 15 students, and the High category had 3 students. Likewise, for student learning outcomes at the end of cycles 1 and 2, 17 students reached the KKM or the percentage reached 85%, so that the research has reached the success indicator. This study found that the application of Cooperative Learning type Think Pair Share can improve learning outcomes and student involvement in learning mathematics.
Pengaruh Efikasi Diri dan Pengembangan Karir terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Mediasi (Studi Kasus pada Setjen Kemenag RI) Fransiskus Haris Leonard; Widjaja, Bernard T.; Purnama, Eka Desy
JURNAL ILMIAH GEMA PERENCANA Vol 3 No 3 (2025): Jurnal Ilmiah Gema Perencana
Publisher : POKJANAS Bekerja Sama Biro Perencanaan dan Penganggaran, Sekretariat Jenderal Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61860/jigp.v3i3.179

Abstract

This study aims to analyze the effect of self-efficacy on employee performance, analyze the effect of career development on employee performance, analyze the effect of work motivation on employee performance, analyze the effect of self-efficacy on work motivation, analyze the effect of career development on work motivation, analyze the effect of self-efficacy on employee performance through work motivation, analyze the effect of career development on employee performance through work motivation. The method in the study was based on interviews and questionnaires. The sample processed was 227 employees obtained from the Slovin formula. The study was conducted using a descriptive analysis method using a questionnaire. The method of calculating this data will be processed using the Smart PLS application. The results of this study are that Self-Efficacy has a positive and significant effect on employee performance (employees at the Secretariat General of the Ministry of Religious Affairs of the Republic of Indonesia). Career development has a positive and significant effect on employee performance (employees at the Secretariat General of the Ministry of Religious Affairs of the Republic of Indonesia). Work motivation has a positive and significant effect on employee performance (employees at the Secretariat General of the Ministry of Religious Affairs of the Republic of Indonesia). Self-Efficacy has a positive and significant effect on work motivation.
The Impact of Service Quality and Accessibility on Customer Loyalty: The Mediating role of Customer Satisfaction Adelia, Lisa; Purnama, Eka Desy
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5359

Abstract

This study aims to examine the influence of service quality and service accessibility on customer loyalty, with customer satisfaction as a mediating variable. The research was conducted at RSUD dr. Chasbullah Abdulmadjid, Bekasi City, focusing on outpatients using clinical laboratory services with general or private payment schemes. Data were collected through structured questionnaires from 210 respondents selected using purposive sampling, based on criteria such as being at least 18 years old and having used the laboratory service at least once in the past year. The analytical method employed is Structural Equation Modeling with Partial Least Squares (SEM-PLS) to assess both direct and indirect effects among variables. The results show that service quality significantly affects both customer satisfaction and loyalty, and customer satisfaction is confirmed to mediate the relationship between service quality and loyalty. Meanwhile, service accessibility has a significant direct effect on customer loyalty but does not significantly influence customer satisfaction, nor is it mediated through satisfaction. These findings highlight the dominant role of service quality in driving satisfaction and loyalty, while accessibility contributes to loyalty more directly. Hospitals and service providers are encouraged to prioritize service quality while maintaining adequate accessibility, adopting a comprehensive strategy to enhance the overall patient experience and foster sustainable customer loyalty.
The effect of financial literacy, financial experience, financial self-efficacy on consumption behavior with financial technology as a mediating variable in the millennial generation Girsang, Febrina Jayanti; Purnama, Eka Desy
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 2 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i2.2695

Abstract

Purpose: This study aims to examine the influence of financial literacy, financial experience, and financial self-efficacy on consumption behavior with financial technology as a mediating variable in the millennial generation. Research Methodology: A quantitative approach was applied using purposive sampling of 200 active e-commerce users aged 29–44 years with prior FinTech experience. Data were collected through online questionnaires and analyzed using the WarpPLS structural equation modeling. Validity, reliability, and hypothesis testing were conducted using SmartPLS 3.0. Results: The findings show that financial literacy, financial experience, and financial self-efficacy each have a significant positive effect on consumption behavior. Financial self-efficacy had the strongest direct effect. Mediation testing revealed that FinTech significantly mediated the relationship between financial self-efficacy and consumption behavior, but did not significantly mediate financial literacy or financial experience. The model explains 77% of the variance in consumption behavior and 72% through fintech mediation. Conclusions: Millennials’ financial behavior is mainly driven by self-efficacy, with fintech enhancing this effect, while its role in mediating financial literacy and experience remains limited. Limitations: The study is restricted to millennials in Indonesia and e-commerce contexts, with cross-sectional data that limit causal inference Contribution: This study highlights financial self-efficacy as the main driver of responsible consumption in the fintech era and provides insights into designing programs that combine literacy, experience, and confidence building.
Co-Authors Adelia, Lisa Adirinekso, Gidion Budiman, Januar Deni Iskandar Diana Frederica Fransiskus Haris Leonard Girsang, Febrina Jayanti Hery Winoto TJ Hong, Joni Hutapea, Martogi Daniel Rudyanto Leny Apriyanti Madali, Claudia Melitina Tecoalu Rita Widayanti Sri Wahyuni Subagyo Subagyo Utami, Kintan Wani Devita Gunardi Widjaja, Bernard T.