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All Journal Marwah: Jurnal Perempuan, Agama dan Jender Ilmu Dakwah: Academic Journal for Homiletic Studies al-Afkar, Journal For Islamic Studies Hisbah: Jurnal Bimbingan Konseling dan Dakwah Islam Gema Wiralodra Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Al-Ittizaan : Jurnal Bimbingan Konseling Islam Irsyad : Jurnal Bimbingan, Penyuluhan, Konseling, dan Psikoterapi Islam Jurnal Komunikasi Islam (J-KIs) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Journal of Islamic Education Counseling Jurnal Masyarakat Religius dan Berwawasan Studi Multidisipliner: Jurnal Kajian Keislaman Komunikan : Jurnal Komunikasi dan Dakwah SIYASI: Jurnal Trias Politica
Satriah, Lilis -
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Gema Wiralodra

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The Application of Rhetoric and Ethics in Salim A. Fillah's Da'wah on Dr. Richard Lee's YouTube Content: A Conceptual Analysis Maesaroh, Maesaroh; Satriah, Lilis
Gema Wiralodra Vol. 15 No. 2 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i2.715

Abstract

Abstract This study aims to analyze the application of rhetoric and da'wah ethics used by Salim A. Fillah in the YouTube content of Dr. Richard Lee. Da'wah in the digital era demands innovative and effective approaches, utilizing social media platforms to spread religious messages. Salim A. Fillah, a renowned dai, employs rich rhetoric and da'wah ethics rooted in Islamic values in conveying his messages. This study uses a qualitative approach with content analysis methods to evaluate Salim A. Fillah's da'wah video on November 22, 2023, on Dr. Richard Lee's YouTube channel. The research findings indicate that the application of rhetorical strategies such as ethos, pathos, and logos, along with da'wah ethics that respect the audience and promote tolerance values, can enhance the effectiveness of conveying da'wah messages. These findings provide important insights for dai and preachers in effectively utilizing digital media to deliver religious messages in an engaging and ethical manner. Keywords: Rhetoric, Da'wah Ethics, Salim A. Fillah, YouTube, Content Analysis, Digital Da'wah
Co-Authors ABDUL MUJIB Ai Badriah Arifin, Isep Zaenal Dudy Imanuddin Effendy Enjang AS, Enjang Eti Rohaeti Fadzil, Zaidi Fatonah, Siti Nurjanah Gia Fauzan Hajir Tajiri Hutama, Aprizaldi Iim, Ade Insana, Zuharin Isep Zainal Arifin, Isep Zainal Kurnias, Aam Luk-luk Atin Marfuah Maesaroh Maesaroh Muhamad Hasbi Alfaruqi Netri, Silvia Parida, Dede Rifa Fitriannisa Rina Nurviani Succy Ayu Pertiwi Ujang Miftahudin Yiying, Yiying