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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Journal of Mathematics Instruction, Social Research and Opinion Journal of Finance and Business Digital (JFBD) International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Global Insights in Management and Economic Research Jurnal Ilmu Manajemen Optimal: Jurnal Ekonomi dan Manajemen
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Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Pelatihan Dan Pengalaman Kerja Terhadap Kinerja Tim Pendamping Keluarga (TPK) Dengan Kompetensi Sebagai Variabel Intervening (Studi Pada TPK di Kabupaten Kudus) Yosie Aries; Kertati Sumekar; Sutono Sutono
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2560

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan pengalaman kerja terhadap kinerja Tim Pendamping Keluarga (TPK) di Kabupaten Kudus, dengan kompetensi sebagai variabel intervening. Latar belakang penelitian ini didasarkan pada fenomena di lapangan yang menunjukkan masih adanya berbagai kendala dalam pelaksanaan tugas TPK, terutama terkait adaptasi lapangan, kesenjangan kompetensi, ketidaksempurnaan pelatihan, serta ketidakseimbangan pengalaman kerja antar anggota TPK. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode Structural Equation Modelling (SEM) menggunakan AMOS. Sampel penelitian berjumlah 132 responden yang dipilih menggunakan teknik proportional sampling dari total populasi TPK sebanyak 1.962 orang. Hasil penelitian menunjukkan bahwa pelatihan dan pengalaman kerja berpengaruh positif dan signifikan terhadap kompetensi. Pelatihan dan pengalaman kerja juga terbukti berpengaruh positif dan signifikan terhadap kinerja TPK. Kompetensi terbukti memiliki pengaruh positif dan signifikan terhadap kinerja, serta mampu menjadi variabel intervening yang memperkuat hubungan antara pelatihan dan pengalaman kerja terhadap kinerja TPK.
Integrated Marketing Communication Strategies through the Pentahelix Model for Tourism Village Development Ayu Astutika Lestari; Supriyono Supriyono; Sutono Sutono
International Journal of Multidisciplinary Research of Higher Education Vol 9 No 1 (2026): (January) Theme Education, Religion Studies, Social Sciences, STEM and Economic D
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v9i1.461

Abstract

This study explores integrated marketing communication strategies for tourism village development by employing the Pentahelix model as an analytical framework. The research addresses challenges of limited stakeholder synergy and weak integration of marketing strategies. The objectives are to examine the roles of Pentahelix stakeholders—government, academia, community, business, and media—in shaping tourism communication; to identify internal and external factors influencing the effectiveness of marketing communication; and to formulate strategies for sustainable and competitive growth. A qualitative approach was adopted, utilizing in-depth interviews, participatory observation, documentation, and SWOT analysis. Findings reveal that stakeholder collaboration has established a moderately effective communication ecosystem, with the government acting as facilitator, academia as innovator, community as primary driver, business as economic enabler, and media as promotional catalyst. Nevertheless, challenges persist in coordination, human resource capacity, and fragmented information systems. SWOT analysis positions tourism villages in a strategic quadrant for aggressive growth. Recommended strategies include optimizing digital promotion, strengthening inter-village collaboration, fostering private sector partnerships, and enhancing marketing capacity and integrated information systems. This research contributes to the literature on tourism communication and provides practical guidance for tourism village managers in designing effective and sustainable marketing communication strategies.
The Influence of Site Visuals, Website Quality, and Perceived Product Benefits on Gen Z’s Purchase Decisions on TikTok Andriya Riana Justitia; Sutono Sutono; Ag. Sunarno Handoyo Handoyo
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.28

Abstract

Purpose of the study: The rapid evolution of social media platforms has transformed digital commerce, with TikTok emerging as a prominent social commerce platform. TikTok's integration of entertainment and shopping features has attracted significant attention from businesses, particularly in reaching Generation Z consumers who represent the platform's largest user demographic. This research investigates the role of site visuals, site quality, and product benefits in shaping Gen Z purchasing decisions on TikTok, with shopping experience as a mediating variable. The study specifically examines Le Skin Aesthetic Wonosobo consumers' behavior on the TikTok platform. Materials and methods: A quantitative approach using survey methodology was employed to collect data from 140 Gen Z consumers (aged 15-28 years) who made purchases through TikTok Shop during March-May 2025. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software. The research model examined five constructs: Site Visuals (X1), Site Quality (X2), Product Benefits (X3), Shopping Experience (Y1), and Purchase Decision (Y2), measured using validated multi-item scales. Results: Site Visuals (β=0.312, p<0.01) and Site Quality (β=0.384, p<0.001) demonstrated significant positive effects on Shopping Experience, collectively explaining 51.4% of its variance. Product Benefits exhibited the strongest direct effect on Purchase Decision (β=0.421, p<0.001). However, Site Visuals, Site Quality, and Shopping Experience showed no significant direct effects on Purchase Decision. Shopping Experience failed to mediate the relationships between exogenous variables and Purchase Decision. The overall model demonstrated excellent fit indices and explained 61.6% of variance in Purchase Decision. Conclusions: Gen Z consumers' purchase decisions on TikTok are primarily driven by tangible product benefits rather than site aesthetics or experiential factors. While site characteristics successfully shape the shopping experience, they do not translate into actual purchase behavior, revealing a notable disconnect between engagement and conversion in the social commerce context for skincare products.
Pengaruh Social Media Marketing, Service Quality Terhadap Customer Loyalty Dengan Brand Trust Dan Customer Satisfaction Sebagai Variabel Intervening Studi Pada Pengguna Gojek Mochammad Rifqi Firmansyah; Sunarno Handoyo; Sutono Sutono
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.3408

Abstract

This study aims to determine the influence of Social Media Marketing, Service Quality on Customer Loyalty, with Brand Trust and Customer Satisfaction as intervening variables. The variables in this study are Social Media Marketing, Service Quality, Brand Trust, Customer Satisfaction, and Customer Loyalty. This research uses a quantitative approach, based on the level of explanation, thus making it an associative research or a study that tests the influence between variables. The sample size consists of 180 respondents taken from the population of Gojek users in Indonesia, using purposive sampling technique. Data collection of variables was done using a questionnaire distributed through Google Form. Data analysis was conducted using Structural Equation Modeling (SEM) in the AMOS software. The results of this study are as follows: Social Media Marketing does not have a significant influence on Customer Loyalty, Service Quality does not have a significant influence on Customer Loyalty, Social Media Marketing has a positive and significant influence on Brand Trust, Social Media Marketing has a positive and significant influence on Customer Satisfaction, Service Quality has a positive and significant influence on Brand Trust, Service Quality has a positive and significant influence on Customer Satisfaction, Brand Trust has a positive and significant influence on Customer Satisfaction, Brand Trust has a positive and significant influence on Customer Loyalty, Customer Satisfaction has a positive and significant influence on Customer Loyalty. Brand Trust fully mediates the relationship between Social Media Marketing and Customer Loyalty, Customer Satisfaction fully mediates the relationship between Social Media Marketing and Customer Loyalty, Brand Trust fully mediates the relationship between Service Quality and Customer Loyalty, and Customer Satisfaction fully mediates the relationship between Service Quality and Customer Loyalty.
Co-Authors Ag. Sunarno Handoyo Handoyo Agung Veriyanta aminudins aminudins Ana Laila Shofyana Andriya Riana Justitia Arfian Nur Rohmat Ayu Astutika Lestari Denada Grehastuti Dewi Sukaisih Dian Anggraeni Wiryani Dwi Soegiarto, Dwi Edi Wicaksono Abdurrosid Gilang Puspita Rini Herry Setyo Nugroho Indah Murdianingrum Isdiyanto Koesworo Ismawati Ismawati Izzah Sarirotun Nijwah Kertati Sumekar Mamik Indaryani Mia Ajeng Alifiana Mochamad Edris Mochammad Rifqi Firmansyah Mujianto Mulyanto Nafi’ Inayati Zahro Nia Rofiana Ning Kakanti Biru Kusumastuti Noor Latifah Purnomo Rahmawati Khoirun Nisa Siti Aisyah Sunarno Sunarno Handoyo Supriyono Supriyono Supriyono Wiwik Mugiyono Yosie Aries Zamrud Mirah Delima