Garuda - Garba Rujukan Digital

Implementasi Digital Marketing Pada UMKM di Kabupaten Klungkung dalam Meningkatkan Profit Pramawati, I.D.A Tantri; Putri, Kompiang Martina Dinata; Mulyawan, Arya
Jurnal Pendidikan Ekonomi Undiksha Vol 12, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i2.29305

Technology in the digital world and the internet has greatly contributed to changes in marketing activities, which were previously conventional (offline) strategies but have now changed to digital (online). Digital marketing makes it easier for their businesses in the marketing process for the products they sell.This study took place in Klungkung Regency, Bali Province. Descriptive qualitative method to adjust opinions between researchers and informants. Selection of this method because the analysis could not be in the form of numbers and more researchers describe all the phenomena that exist in the community clearly. This study using observation, interviews, documentation and sampling technique was purposive sampling with the object of research being the owners of SMEs in Klungkung Regency. The purpose of this research is to find out SMEs actors in understanding digital marketing; to determine the use of social networks by SMEs players as digital marketing media; to find out the effect of digital marketing on increasing commodity profits for SMEs.Results from this study is their interest in SMEs to use digital marketing in the marketing of SMEs products; Brand awareness generated by using digital marketing affects profits; separation of accounts online stores with their personal accounts, this is done so in a social media management can actively focus for promoting SMEs

Sosialisasi Entrepreneur Untuk Siswa Kelas VIII SMP Sapta Andika Denpasar Putri, Kompiang Martina Dinata; Mulyawan, I Putu Arya; Ariasih, Ni Kadek; Suandana, Ni Putu Widantari; Murpratiwi, Santi Ika; Aristana, Made Dona Wahyu; Desmayani, Ni Made Mila Rosa; Ratnaningrum, Luh Putu Rara Ayu; Suryawan, I Wayan Dharma; Pramawati, I Dewa Ayu Agung Tantri
Journal of Social Work and Empowerment Vol 3 No 2 (2024): Journal of Social Work and Empowerment - Februari 2024
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jswe.v3i2.514

Kewirausahaan merupakan suatu kemampuan untuk menciptakan sesuatu yang berbeda maupun baru sebagai bentuk implementasi ide kreatif untuk menciptakan peluang. Melalui kewirausahaan dapat menjadi solusi untuk meningkatkan ekonomi masyarakat dan memperkecil pengangguran. Menyikapi perkembangan dan perubahan teknologi, budaya, dan gaya hidup yang terjadi saat ini, maka berbagai inovasi untuk mengambangkan kewirausahaan gencar dilakukan salah satunya adalah inovasi untuk meningkatkan minat generasi muda dalam berwirausaha. Berdasarkan kurikulum merdeka, Sekolah Menengah Pertama menjadi sekolah yang harus menyampaikan mata pelajaran kewirausahaan. Salah satu SMP yang sudah menerapkan kurikulum merdeka dan memberikan mata pelajaran kewirausahaan pada peserta didiknya yaitu SMP Sapta Andika Denpasar. Tim pelaksana PKM melakukan observasi dan wawancara kepada pihak sekolah dan siswa melalui pre-test khususnya untuk siswa kelas VIII dan didapatkan hasil hasil bahwa 68% dari 272 responden siswa tertarik untuk menjadi entrepreneur, namun sebanyak 75.7% siswa tidak mengerahui istilah entrepreneur, 55.9% belum mampu menjawab dengar benar contoh entrepreneur, 60.7% siswa belum pernah mencoba membuka usaha, dan 77.2% siswa belum mengetahui tentang digital entrepreneur. Berdasarkan hasil pre-test tersebut, kami dari tim pelaksana PKM bekerjsama dengan pihak SMP Sapta Andika untuk memberikan sosisalisasi secara offline kepada siswa kelas VIII terkait entrepreneur. Sosialisasi dilakukan pada hari Selasa, 30 Mei 2023. Setelah dilakukan sosialisasi didapat hasil bahwa 75.2% dari 262 siswa pengisi post-test tertarik menjadi entrepreneur dan dari 7 pertanyaan terkait entrepreneur yang diajukan, rata-rata 70% dari 262 siswa mampu menjawab pertanyaan dengan benar. Hal ini dapat disimpulkan bahwa sosialisasi mengenai entrepreneur ini memberikan manfaat kepada siswa dengan menambahkan pengetahuan dan pemahaman siswa terkait entrepreneur dan memulai usaha.

Analisis Implementasi Kebijakan Pemerintah Guna Meningkatkan Minat Beli Gen Z Terhadap Kain Endek Produksi Lokal Bali Pramawati, I Dewa Ayu Agung Tantri; Putri, Kompiang Martina Dinata; Ratnaningrum, Luh Putu Rara Ayu
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.577

Bali's Endek fabric is a type of traditional cloth from the island of Bali that holds high aesthetic value. This fabric is made using traditional weaving techniques in Bali. The government supports the preservation of local culture and increases purchase interest to help local Bali Endek fabric artisans through policies mandating the use of Endek fabric for work attire. However, Gen Z tends to be more interested in trendy, modern products connected to global trends. This study aims to analyze the implementation of government policies in increasing the purchase interest (Gen Z) towards locally produced Bali Endek fabric. The study takes place at INSTIKI among students who are already working. The research was conducted over approximately eight months. This study uses a descriptive qualitative research type. Descriptive qualitative methods align the opinions of the researcher with those of the informants. The researcher collects detailed data through observation, surveys, and documentation. The results of this study indicate that knowledge and perception of Endek fabric are quite high, driven by social media as the primary source of information. Government policies and promotions have a significant impact on the price and motivation to purchase Endek fabric. However, price, quality, and design remain the main considerations in the decision to buy Endek fabric.

Financial Literacy: A Case Study On College Students Mulyawan, I Putu Arya; Putri, Kompiang Martina Dinata; Pradnyadari, I Gusti Agung
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The term financial literacy is an individual's ability to make decisions and manage their own personal finances. Personal financial management (financial planning and control) is one form of application of financial management. For most students, college is the first time they manage their own finances without supervision from their parents. Students must be able to independently manage their finances well and must also be able to take responsibility for the decisions they have made. The method used is qualitative descriptive adjusting the opinions between researchers and informants. This method was chosen because the analysis cannot be in the form of numbers and researchers prefer to describe all phenomena that exist in society clearly. The data source in qualitative descriptive research is through questionnaires (questionnaires). The objects in this study were students who were studying at the Indonesian Business and Technology Institute (INSTIKI) located in Denpasar, Bali who were taking the Introduction to Accounting course. The research instrument in this study used the method of providing a list of questions. The population in this study were all students studying at INSTIKI. The respondents in this study were 122 people. The research results indicate that education about finance and financial literacy should be provided from an early age.

Implementasi Digital Marketing Pada UMKM di Kabupaten Klungkung dalam Meningkatkan Profit Pramawati, I.D.A Tantri; Putri, Kompiang Martina Dinata; Mulyawan, Arya
Jurnal Pendidikan Ekonomi Undiksha Vol. 12 No. 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i2.29305

Technology in the digital world and the internet has greatly contributed to changes in marketing activities, which were previously conventional (offline) strategies but have now changed to digital (online). Digital marketing makes it easier for their businesses in the marketing process for the products they sell.This study took place in Klungkung Regency, Bali Province. Descriptive qualitative method to adjust opinions between researchers and informants. Selection of this method because the analysis could not be in the form of numbers and more researchers describe all the phenomena that exist in the community clearly. This study using observation, interviews, documentation and sampling technique was purposive sampling with the object of research being the owners of SMEs in Klungkung Regency. The purpose of this research is to find out SMEs actors in understanding digital marketing; to determine the use of social networks by SMEs players as digital marketing media; to find out the effect of digital marketing on increasing commodity profits for SMEs.Results from this study is their interest in SMEs to use digital marketing in the marketing of SMEs products; Brand awareness generated by using digital marketing affects profits; separation of accounts online stores with their personal accounts, this is done so in a social media management can actively focus for promoting SMEs

Comparison of Naïve Bayes and Random Forest in Sentiment Analysis of State-Owned Banks Management by Danantara on X and YouTubeComparison of Naïve Bayes and Random Forest in Sentiment Analysis of State-Owned Banks Management by Danantara on X and YouTube Ni Wayan Indah Juliandewi; Kusuma, Aniek Suryanti; Putri, Kompiang Martina Dinata; Indrawan, I Gusti Agung; Aristamy, I Gusti Ayu Agung Mas
Indonesian Journal of Data and Science Vol. 6 No. 3 (2025): Indonesian Journal of Data and Science
Publisher : yocto brain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56705/ijodas.v6i3.366

The advancement of digital technology has increased public engagement in expressing opinions and responding to issues on social media platforms such as X and YouTube. A prominent topic of recent public debate concerns Danantara's management of state-owned banks. This study analyzes public sentiment regarding this issue by comparing the performance of the Naïve Bayes and Random Forest classification methods. A dataset comprising 25,565 entries was collected from both platforms between January 2025 and May 2025. The data underwent text pre-processing, labeling with the InSet Lexicon, and feature weighting using term frequency-inverse document frequency (TF-IDF). The dataset was split at 80:20, and class imbalance was addressed using the Synthetic Minority Over-sampling Technique (SMOTE) prior to classification. Model performance was evaluated using accuracy, precision, recall, and F1-score metrics. The results demonstrate that Random Forest performed stably, achieving 84% accuracy both before and after sampling. In contrast, Naïve Bayes achieved 74% accuracy before sampling, which increased to 79% after sampling. These findings suggest that Random Forest is more robust to data imbalance than Naïve Bayes, which is more susceptible to bias toward the majority class.

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