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All Journal Jurnal Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik JURNAL CEMERLANG: Pengabdian pada Masyarakat JURNAL PERSPEKTIF PENDIDIKAN Mediakom : Jurnal Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Pengabdian kepada Masyarakat Jurnal Sosial dan Humanis Sains Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Dedication: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC)
Hanindyalaila Pienrasmi
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Digital Communication Feedback in Customer Complaint Service (Study at Perumda AM Way Rilau Via Whatsapp Messages) Nabila, Hilla Cahya; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4391

Abstract

This study aims to examine the form of digital communication feedback via WhatsApp used in customer complaint services at Perumda AM Way Rilau. The background of this study is based on the importance of maintaining the quality of public services and customer satisfaction, especially in the clean water provider sector. In today's digital era, WhatsApp is one of the most effective media in bridging two-way communication between companies and customers. This study uses a qualitative approach with participatory observation methods, in-depth interviews, and documentation. Informants in the study consisted of complaint service staff and customers who had submitted complaints via WhatsApp. The results of the study show that the forms of feedback used include positive, negative, and neutral feedback. WhatsApp is used as the main media, supported by an internal system called Pass System which helps the process of distributing and resolving complaints more efficiently and quickly. The communication applied reflects responsiveness, clarity of information, and empathy for customers.
Optimalisasi Pemanfaatan Website Sebagai Media Cyber Public Relations (Studi Kasus Pada PT. Indonesian Technology Kota Metro) Anggewa, Dava; Pienrasmi, Hanindyalaila; Waskito, Budhi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8385

Abstract

This study aims to analyze the optimization of website utilization as a cyber public relations (CPR) medium in supporting the company's communication strategy, with a case study at PT. Indonesian Technology, Kota Metro. The research approach used is qualitative with a case study method. Data collection was carried out through in-depth interviews, participatory observation, and documentation. The research findings show that the company's website has been utilized as a cyber PR medium; however, it still requires improvement in aspects such as interactivity, the application of search engine optimization (SEO) techniques, as well as the consistency and quality of information presentation. An effective digital communication strategy plays a crucial role in increasing stakeholder interest in the company. The conclusion of this study emphasizes that optimizing a website as a cyber public relations (CPR) medium must include the delivery of high-quality content, systematic implementation of SEO, and a digital-based interaction strategy to strengthen corporate communication.
Public Perception of Television News Coverage on the Vina Cirebon Case: A Case Study of TVOne Broadcasts in RT 006, Gunung Agung, Bandar Lampung Daniati, Rachma; Verawati, Noning; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4606

Abstract

This study examines the public perception of the news coverage regarding the Vina Cirebon case aired on TVOne. The case of Vina, a 16-year-old student from Cirebon, drew widespread attention after a film titled "Vina Sebelum 7 Hari" revived public discussion on the unresolved murder case. Using a qualitative approach, this study explores how viewers in RT 006 Gunung Agung interpreted and responded to TVOne’s coverage, including news programs and special segments like “Dua Sisi”. Data was gathered through interviews with selected informants using purposive sampling. The findings reveal that viewers formed both positive and negative perceptions. Positive responses include increased public awareness and caution regarding personal safety, while negative responses involve skepticism towards law enforcement and the legal system due to the prolonged nature and inconsistencies in the case handling. These findings suggest a need for more responsible media framing and for the public to maintain a critical but balanced view of media content.
Empowerment Communication for Persons with Disabilities A Case Study of Caffe Lubi.co Maulia, Mita; Pienrasmi, Hanindyalaila; Waskito, Budhi
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.6932

Abstract

This study discusses the role of empowerment communication in enhancing the abilities of deaf-mute individuals at Caffe Lubi in preparing for the world of work. The background of this research is rooted in the ongoing challenges faced by people with disabilities—particularly those who are deaf-mute—in Indonesia, including discrimination and limited access to employment opportunities, despite their significant presence in the national population. This study aims to provide an in-depth description of the empowerment communication processes implemented at Caffe Lubi and their impact on the development of work-related skills and personal independence among deaf-mute individuals. A descriptive qualitative method with a case study approach was employed, focusing on Caffe Lubi. Data were collected through observation, interviews, and documentation involving three deaf-mute individuals working at the café. The findings reveal that empowerment communication at Caffe Lubi is conducted through two-way interactions between facilitators and persons with disabilities, the use of sign language, and written communication tools. This process has proven effective in improving both soft skills—such as teamwork, time management, and problem-solving—and hard skills, including barista techniques, inventory management, and the use of office software for administrative tasks. The empowerment initiatives at Caffe Lubi not only enhance vocational competencies but also foster self-confidence and independence among deaf-mute individuals, equipping them to adapt in the workplace both as employees and as potential entrepreneurs. This research underscores the importance of inclusive and supportive communication in empowering people with disabilities, ultimately contributing to equal employment opportunities and a more disability-friendly work environment.
Existentialist Feminism in Barbie Movie (John Fiske Semiotics Study) Pienrasmi, Hanindyalaila; Amalia, Nurfat; Verawati, Noning; Poyo, M. Denu
Al Huwiyah: Journal of Woman and Children Studies Vol. 4 No. 2 (2024): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jwcs.v4i2.25746

Abstract

Abstract Existentialist feminism highlights the importance of individual freedom and personal responsibility, and emphasizes women’s struggle in the domestic sphere. The Barbie film is the subject of this research because it can depict and educate about issues of gender equality and feminism to the audience, especially young girls, with strong characters and stories, and has become a symbol that has grown with society. This research aims to understand the ideas of existentialist feminism that are represented and visualized in the Barbie film according to John Fiske's semiotic analysis. The analysis found that this film shows the values of existentialist feminism primarily through aspects of costume, narrative, appearance, conflict, behavior, and music in certain scenes. The most frequently appearing value is supporting women's freedom in constructing themselves.Keywords: Feminism Film Barbie , Women.   AbstrakFeminisme eksistensialis menyoroti pentingnya kebebasan individu dan tanggung jawab pribadi, serta menekankan perjuangan perempuan dalam ranah domestik. Film Barbie menjadi objek penelitian ini karena mampu menggambarkan dan mengedukasi tentang isu-isu kesetaraan gender dan feminisme kepada penonton, terutama anak-anak perempuan, dengan karakter dan cerita yang kuat serta menjadi simbol yang telah tumbuh bersama masyarakat. Penelitian ini bertujuan untuk mengetahui ide feminisme eksistensialis yang di representasikan dan divisualisasikan dalam film Barbie menurut analisis semiotika John Fiske. Hasil analisis menemukan bahwa film ini menunjukkan nilai feminisme eksistensialis terutama melalui aspek kostum, narasi, penampilan, konflik, perilaku, dan musik dalam adegan-adegan tertentu. Nilai yang paling sering muncul adalah mendukung kebebasan perempuan dalam mengkonstruksi dirinya sendiri.Keywords: Feminisme, Film Barbie, Perempuan.
Construction of Moral Messages in One Piece Animation on Netflix Streaming Television Media (A Case Study of Students at SMA Negeri 9 Bandar Lampung) Rahmat Fauzan Yaqdhan; Wawan Hernawan; Hanindyalaila Pienrasmi
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4663

Abstract

This study aims to examine the construction of moral messages in the Netflix adaptation of the One Piece animation and how these messages are received and interpreted by students at SMA Negeri 9 Bandar Lampung, like perspectives on life, friendship, justice, and courage. In the Netflix version, there is a possibility of meaning shifts in the moral messages due to cultural adaptation, global marketing strategies, and narrative interests of the production. This research employs a qualitative approach using a case study method. Data collection techniques include in-depth interviews, observation, and documentation involving selected student informants. Data analysis follows Miles and Huberman's interactive model, consisting of data reduction, data display, and conclusion drawing
GO ELECTRIC: PROGRAM KONVERSI MOTOR LISTRIK UNTUK PENGUATAN KOMPETENSI TEKNIK OTOMOTIF DI SMK KOSGORO PENAWARTAMA Marudut Jon Ferry Simarmata; Handayani, Agustuti; Pienrasmi, Hanindyalaila; Ardiansyah, M.; Hakim, Lukmanul; Hartabela, Dadang
Jurnal Pengabdian UMKM Vol. 4 No. 2 (2025): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i2.97

Abstract

Program GO ELECTRIC merupakan bentuk pengabdian kepada masyarakat yang bertujuan untuk meningkatkan kompetensi teknik dan vokasional siswa serta guru di SMK Kosgoro Penawartama melalui pelatihan konversi motor berbahan bakar bensin menjadi motor listrik. Kegiatan ini sejalan dengan upaya pemerintah dalam mendorong penggunaan energi bersih dan berkelanjutan, serta menyiapkan sumber daya manusia unggul dalam bidang teknik otomotif. Metode pelaksanaan kegiatan mencakup identifikasi kebutuhan, penyusunan modul pelatihan, pelaksanaan pelatihan dan praktik konversi motor secara langsung. Hasil kegiatan menunjukkan peningkatan pengetahuan, keterampilan, serta motivasi peserta dalam bidang teknologi kendaraan listrik. Selain itu, satu unit motor berhasil dikonversi dan diuji jalan. Program ini diharapkan menjadi langkah awal dalam pengembangan kompetensi hijau (green skills) di SMK dan mendorong kemandirian teknologi di tingkat lokal. Ke depannya, program ini memiliki potensi untuk direplikasi di sekolah kejuruan lain serta menjadi model pembelajaran inovatif berbasis proyek yang mendukung kurikulum Merdeka Belajar dan transformasi pendidikan vokasi yang adaptif terhadap kebutuhan industri masa depan.
The Social Reality of Korean Pop Culture Enthusiasts Among Teenagers in Bandar Lampung: A Case Study of Moments of Alwaysness (MOA) Community Simarmata, Enjel Karlelita; Hernawan , Wawan; Pienrasmi, Hanindyalaila
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4713

Abstract

This study aims to explore the social reality of teenagers who are fans of Korean popular culture, particularly those involved in the Moments of Alwaysness (MOA) fandom community in Bandar Lampung. Using a qualitative approach and a case study method, the research focuses on how communication practices, group dynamics, and identity construction emerge within this fandom. The study employs five theoretical frameworks: social reality theory, representation theory, social identity theory, interpersonal communication theory, and group communication theory. Data were collected through in-depth interviews, participant observation, and documentation of social media interactions. The findings reveal that teenagers use K‑Pop fandom not only as a space for entertainment but also as a medium for identity exploration, social bonding, and self-expression, both online and offline. The community serves as a cultural and social platform where members internalize values, norms, and collective meanings, shaping a shared reality within the local context. This study contributes to a deeper understanding of youth behavior in the digital era and highlights how global popular culture influences local social dynamics among adolescents.
The Practice of Information Dissemination by Affiliated Local Television in Lampung in News Production (A Case Study of Delta TV Lampung) Irwantoro; Noning Verawati; Hanindyalaila Pienrasmi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2171

Abstract

This study explores the practice of information distribution carried out by networked local television in Lampung, focusing on news production activities at Delta TV Lampung. The research aims to examine the collaboration patterns between Delta TV, other local television stations, and regional government institutions. Using a qualitative approach and case study method, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that Delta TV Lampung functions as a centralized production hub, managing the entire news production process from planning to distribution to its media partners and contracted government agencies. This collaboration model not only enhances operational efficiency but also addresses the challenges posed by limited resources in the digital broadcasting era. Through a streamlined production system, Delta TV Lampung has maintained its position as a credible and competitive local media outlet. Moreover, the partnership creates a mutually beneficial ecosystem: partner stations receive ready-to-air content, while Delta TV gains reputational value and production sustainability.
Hyperreality Phenomenon in Virtual Roleplay Games (Case Study on The Seasons Group) Alwan, Sheryl; Pienrasmi, Hanindyalaila; Poyo, Denu
Interaction Communication Studies Journal Vol. 2 No. 3 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i3.4933

Abstract

The development of digital technology today has brought forth various new forms of entertainment that not only function as a means of relaxation, but also create alternative social spaces for their users. One form of digital entertainment that has become increasingly popular among young people is virtual roleplay. This activity involves roleplaying in a digital environment designed to closely resemble everyday reality, whether in terms of appearance, interaction, or social dynamics. The phenomenon of roleplay becomes even more intriguing because player involvement is not limited to entertainment alone, but also extends to the formation of identity, social relations, and even influences emotional life in the real world. This indicates that virtual spaces no longer merely serve as reflections of reality, but have transformed into alternative worlds that significantly shape how individuals perceive themselves and others. Based on this background, this study aims to examine the phenomenon of hyperreality experienced by members of the roleplay group The Seasons. Jean Baudrillard’s theory of simulacra and hyperreality is employed as the main analytical framework to explain how digital representations can transform into realities that are perceived as more authentic and meaningful than reality itself. To achieve this objective, a qualitative approach was applied with data collected through semi-structured interviews conducted both online and offline, direct observation of player activities, and documentation related to their interactions within the roleplay world as well as outside the game. The research subjects consist of group administrators as key informants, group members who are actively involved and exhibit signs of hyperreality as primary informants, and family or friends in the real world who serve as supporting informants. The collected data was analyzed through the stages of data reduction, data presentation, and conclusion drawing in order to obtain an in-depth understanding of the phenomenon under study. The findings indicate that the roleplay world within The Seasons group has reached the stage of the Third Order of Simulacra as explained by Jean Baudrillard. At this stage, representations no longer refer to real-world reality, but instead create a new reality that is fully lived by the players. The conclusion of this study emphasizes that roleplay is not merely a digital game, but has evolved into a genuine social space in which hyperreality fully operates in shaping identity construction, communication, and interpersonal relations. Thus, this research contributes academically to the understanding of digital simulation phenomena and enriches the study of the relevance of Baudrillard’s theory of simulacra and hyperreality to contemporary digital cultural practices.
Co-Authors Agustuti Handayani Alwan, Sheryl Amalia, Nurfat Anggewa, Dava Appin Purisky Redaputri Apriyanti, Sela Aulia Rahmawati Budhi Waskito Dahlia Andini Daniati, Rachma Denu Poyo Dora Rinova Effendi, Nicholas Fajar Aidil Nur Fitriandini, Ragil Hartabela, Dadang Hendri Dunan Hernawan , Wawan Ida Farida Irsandi , Irsandi Irwantoro Kesuma, Mulia Teja Lukmanul Hakim M. Ardiansyah M. Denu Poyo M.Oktaviannur Marudut Jon Ferry Simarmata Maulia, Mita Meyrani Ananta Putri Muhammad Hafizh Westtian Muhammad Ihza Bani Nabila, Hilla Cahya Noning Verawati Poyo, Denu Pramesti, Irenia Gita Rahmat Fauzan Yaqdhan Ratu Chaterine Fajri Rinova, Dora Ririn Jamiah Salsabilla, Syaira Saputra, M.Hafiz Salas Sendy Prilia Eka Nanda Setiawan, Adrian Pujangga Simarmata, Enjel Karlelita Soewito Soewito Supriyanto SUPRIYANTO Talenta, Kiara Gramarechika Tina Miniawati Barusman Wawan Hernawan Wawan Hernawan William Djunizar Yovanka Septina Wiryadiguna Yulia Hesti