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All Journal Jurnal Mirai Management International Journal of Artificial Intelligence Research AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Management Sains (JMS) Paradoks : Jurnal Ilmu Ekonomi Jurnal Bisnis dan Kewirausahaan Advances in Business & Industrial Marketing Research JER
Ratna Dewi
Universitas Muslim Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Public Health Social Sciences Other

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PERSEPSI, REFERENSI KELOMPOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HALAL KOSMETIK PADA MAHASISWI FEB UNIVERSITAS MUSLIM INDONESIA Ratna Dewi; Nurhayati Azis; Muhammad Syafii A.Basalamah
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i2.3759

Abstract

This study aims to examine perceptions, reference groups influence the decision to purchase halal product cosmetics at students of the Faculty of Economics and Business UMI Makassar This research design uses quantitative approaches in qualitative, data types, primary and secondary data, questionnaire sampling techniques. The number of respondents was 140 people, with the multiple regression analysis method The results showed that the variables of student perception, group preference towards consumer purchases together had a significant influence on the decision to purchase halal cosmetic products FEB UMI Student Preferences have a significant influence on purchasing decisions and group preferences have a positive and significant effect on purchasing decisions for halal cosmetic products FEB UMI students who are strengthened by attitude, credibility, similarity and strength
PENGARUH LINGKUNGAN INDUSTRI TERHADAP KINERJA PEMASARAN DI KOTA MAKASSAR Ratna Dewi; Muhammad Syafii A.Basalamah; Nurhayati Azis
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3816

Abstract

This research is the influence of the Industrial Environment on marketing performance in MSMEs. The purpose of this study is 1) To simultaneously examine the industrial environment for MSME/catering marketing in Makassar City, 2). Analyze the industry environment partially on marketing performance in MSMEs/catering. This study used a sample of 35 MSMEs / caterers in Makassar City. Data collection using questionnaires and interviews. Descriptive data analysis methods and multiple regression analysis models The results showed that the Industry variables together have a significant influence on the marketing performance of MSMEs/Catering in Makassar. Competition between competitors has a significant influence on marketing performance. The potential entry of new competitors contributes significantly or cynically affects marketing performance Significant value shows that the variable relationship of supplier bargaining power to the marketing performance of catering MSMEs is positive. The results of the study stated that consumer bargaining power directly affects the performance of MSME/Catering Marketing. Consumer bargaining power with indicators contributes significantly to the marketing performance of MSMEs/catering in Makssar City
Analisis Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Produk Ratna Dewi; Yuliatti Yuliatti; M. Maknun; Rahmadani Mutahli Aphar; Dihaq Allaamah; Dirga Dwi Putra Ashar
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2931

Abstract

Penggunaan internet di Indonesia terus meningkat dari tahun ke tahun dan telah menjadi bagian tak terpisahkan dari kehidupan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh berbagai faktor pemasaran, yaitu produk, harga, promosi, dan distribusi, terhadap keputusan pembelian. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan melibatkan pengumpulan data melalui kuesioner. Hasil penelitian ini menunjukkan bahwa faktor produk, harga, distribusi, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran yang efektif dapat berkontribusi dalam meningkatkan keputusan pembelian konsumen. Implikasi praktis dari penelitian ini adalah pentingnya perusahaan untuk mempertimbangkan faktor-faktor pemasaran tersebut dalam merancang strategi pemasaran mereka guna meningkatkan penjualan produk. Saran penelitian selanjutnya adalah melibatkan variabel-variabel lain yang mungkin juga memiliki pengaruh signifikan terhadap keputusan pembelian konsumen dalam konteks pasar online. Selain itu, penelitian lanjutan dapat memperluas cakupan geografis dan responden yang lebih luas untuk memperoleh pemahaman yang lebih komprehensif tentang perilaku pembelian online di Indonesia.
Strategi Peningkatan Kepuasan Konsumen Jasa Kurir Lokal Melalui Kualitas Layanan Ratna Dewi; Ainun Zahira Haerul; Yogie Wijaya RD; Muh. Farzain Rizqullah
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5963

Abstract

Penelitian ini mengeksplorasi pentingnya layanan jasa kurir dalam konteks infrastruktur perhubungan di Kota Soppeng. Kualitas layanan menjadi poin kunci yang memengaruhi persepsi dan kepuasan pelanggan terhadap jasa kurir lokal. Faktor-faktor seperti bukti fisik, kehandalan, ketanggapan, jaminan, dan empati dipercaya memengaruhi pengalaman konsumen. Tujuan utama penelitian ini adalah menganalisis dampak kualitas layanan jasa kurir di Kota Soppeng terhadap persepsi dan kepuasan pelanggan. Di tengah pertumbuhan ekonomi yang pesat, layanan jasa kurir lokal di Kota Soppeng menghadapi beberapa tantangan, termasuk masalah kualitas layanan, penurunan persepsi kepuasan konsumen, keterbatasan informasi, pemahaman yang kurang tentang kualitas layanan, serta potensi untuk meningkatkan layanan. Kebaruan dari penelitian ini adalah fokus pada pendekatan holistik terhadap kualitas layanan jasa kurir di Kota Soppeng. Metodologi penelitian ini menggunakan pendekatan deskriptif-analitis dengan pengambilan sampel responden sebanyak 70 orang yang dipilih secara sengaja berdasarkan pengalaman menggunakan layanan kurir lokal. Hasil penelitian menunjukkan bahwa bukti fisik, kehandalan, dan empati adalah faktor utama yang berpengaruh pada kepuasan konsumen. Temuan ini menegaskan pentingnya meningkatkan aspek-aspek tersebut dalam layanan kurir untuk memenuhi harapan konsumen. Kesimpulannya, penelitian ini menyoroti perlunya penyedia jasa kurir lokal untuk terus memperbaiki layanan dengan fokus pada bukti fisik yang jelas, kehandalan pengiriman, dan kemampuan untuk menampilkan empati kepada konsumen. Keywords: Kepuasan Konsumen, Kualitas Layanan, Jasa Transportasi
Analysis of the Marketing Strategy of Sharia Insurance Services in Increasing Customer Loyalty Ratna Dewi
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.46

Abstract

This study aims to test and analyze the marketing strategy of Islamic insurance services in increasing customer loyalty at the Pru Barokah Agency office of PT. Makassar Prudential. The population in this study were agents (marketers) and customers in the city of Makassar with a total of 1204 agents and 4987 customers. The sampling technique used non-probability sampling. The number of samples used were 98 samples obtained from the slovin formulation. The type of data used is primary data collected by distributing questionnaires to all respondents. All hypotheses proposed in this study will be proven through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing strategy which includes product, price, distribution and promotion is very influential on increasing sharia insurance customer loyalty at the Pru Barokah Agency office of PT Prudential Makassar. And the variable that has the most dominant influence is the product variable with the questionnaire count data that is distributed to determine the percentage of significant and dominant variable influence among other variables.
Work Experience, Competence, and Motivation are Significant Predictors of Employee Performance Ratna Dewi
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the effect of employee motivation, competence, and job experience on employee performance. This study examines 43 public officials in the Makassar City Public Works Service's Regional Technical Implementation Unit (UPTD) Workshop. Primary data sources include observations and questionnaires, as well as documentation (secondary). The data analysis process included descriptive analysis, instrument validation (validity and reliability), classical assumption testing (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis testing (partial test, test simultaneously, and the coefficient of determination test). The findings indicated that motivation, competence, and work experience had a favorable effect on employee performance, with competency being the most influential variable. Employee performance improvement is impossible to isolate from the influence of characteristics such as motivation, competence, and work experience. Employee performance will also improve if motivation, competence, and work experience are enhanced additionally if the Makassar City Public Works Service's UPTD Workshop places a higher premium on employee expertise. This is because competency has a strong correlation with performance.
Co-Authors Ainun Zahira Haerul Andi Muhammad Farah Kessi Baharuddin Semmaila Dihaq Allaamah Dirga Dwi Putra Ashar Fery Ardiansyah Ihwana As’ad Ismail H. A Jabal Rahmat Ashar M. Maknun Mahfudnurnajamuddin, Mahfudnurnajamuddin Muh. Farzain Rizqullah Muhammad Haekal Yunus Muhammad Syafii A. Basalamah Nurhayati Azis Rahmadani Mutahli Aphar Suriyanti Suriyanti Syarifuddin Syarifuddin Wahidah Amrah Wahidah Amrah Yogie Wijaya RD Yuliatti Yuliatti Zaenal Arifin