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Pengaruh Budaya Kerja dan Lingkungan Kerja Terhadap Kinerja Pelayanan Pada Kantor Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Makassar A. Nurfiana Haz; Jeni Kamase; Amir Mahmud
Tata Kelola Vol. 9 No. 1 (2022): Tata Kelola (Januari - Juni)
Publisher : Magister Manajemen Universitas Muslim Indonesia

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Budaya Kerja Dan Lingkungan Kerja Terhadap Kinerja Pelayanan Pada Kantor Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Makassar. Populasi yang dijadikan sebagai target penelitian ini adalah seluruh karyawan organik pada kantor Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Makassar sejumlah 39 orang, dan seluruhnya menjadi responden dengan menggunakan model analisis regresi linear Berganda. Hasil penelitian ini menunjukkan bahwa semua variabel, yakni : budaya kerja dan lingkungan kerja, memiliki pengaruh yang positif dan signifikan secara simultan terhadap kinerja pelayanan pada kantor Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Makassar dan secara parsial ditemukan bahwa faktor budaya kerja yang memiliki pengaruh signifikan yang paling dominan terhadap kinerja pelayanan pada kantor Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Cabang Makassar.

Pengaruh Pengaruh Kualitas Layanan Dan Kepercayaan Dimediasi Kepuasan Jama’ah Pada PT. Tiga Bugis Wisata Di Kota Parepare Nirwana Sampara; Basri Modding; Jeni Kamase; Amir Mahmud
Jurnal Sosio Sains Vol 6 No 1 (2020): Jurnal Sosio Sains
Publisher : Lembaga Layanan Pendidikan Tinggi (LL DIKTI) IX Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/sosiosains.v6i1.586

Tujuan penelitian menganalisis Pengaruh langsung kualitas layanan dan kepercayaan terhadap kepuasan 2) Untuk menganalisis Pengaruh langsung kualitas layanan dan kepercayaan terhadap loyalitas 3) Untuk menganalisis Pengaruh tidak langsung kualitas layanan dan kepercayaan terhadap loyalitas melalui kepuasan. Penelitian ini menggunakan pendekatan kuantitatif dengan memakai data primer melalui kuisioner sebanyak 199 responden dengan populasi 395. Penelitian dilakukan dari bulan April sampai dengan bulan juni 2020. Data dianalisis menggunakan program SPSS V. 25 dan Amos v 25. Hasil penelitian ini menunjukkan bahwa: (1) kualitas layana berpengaruh positif dan signifikan terhadap kepuasan jama’ah. (2) kepercayaan berpengaruh positif dan signifikan terhadap kepuasan jama’ah.(3) kepuasan jama’ah berpengaruh positif dan tidak signifikan terhadap loyalitasjama’ah. (4) kualitas layanan berpengaruh positif dan tidak signifikan terhadap loyalitas jama’ah (5) Kepercayaan berpengaruh positif dan tidak signifikan terhadap loyalitas jama’ah (6) Kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas melalui kepuasan jama’ah (7) Kepercayaan jama’ah berpengaruh positif dan signifikan terhadap loyalitas melalui kepuasan jama’ah. The Research objective to analyze the direct effect of service quality and trust on satisfaction 2) To analyze the direct effect of service quality and trust on loyalty 3) To analyze the indirect effect of service quality and trust on loyalty through satisfaction. This study uses a quantitative approach by using primary data through a questionnaire of 199 respondents with a population of 395. The study was conducted from April to June 2020. The data were analyzed using SPSS V. 25 and Amos v 25 programs. The results of this study indicate that: (1 ) service quality has a positive and significant effect on the satisfaction of the congregation. (2) trust has a positive and significant effect on jama'ah satisfaction. (3) jama'ah satisfaction has a positive and insignificant effect on jama'ah loyalty. (4) service quality has a positive and insignificant effect on congregational loyalty (5) Trust has a positive and insignificant effect on jama'ah loyalty (6) Service quality has a positive and significant effect on loyalty through jama'ah satisfaction (7) Jama'ah trust 'ah has a positive and significant effect on loyalty through jama'ah satisfaction.

The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction Ramli S.; Abdul Rahman Mus; Hasanuddin Damis; Amir Mahmud
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program. The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen dalam Membeli Sepeda Motor Honda Amir Mahmud; Andi Faisal Bahari
Jurnal Ekonomika Vol 6 No 2 (2022): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v6i2.776

Penelitian ini bertujuan untuk mengetahui Analisis Pengaruh Ekuitas Merek Terhadap keputusan Konsumen dalam Membeli sepeda motor Honda. Pendekatan Penelitian yang di lakukan Pada Penelitian Ini adalah penelitian Korelasi yang bertujuan untuk mengetahui apakah adanya pengaruh antara variable independen dan dependen. Menggunakan data kuantitatif. Variabel yang di gunakan dalam penelitian ini adalah Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Loyalitas Merek, dan Keputusan Pembelian. Dalam penelitian ini jumlah sampel yang dibutuhkan berjumlah 97 sampel.Teknik analisis data dengan menggunakan Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Berganda, Uji-t,Uji-f, Koefisien Determinan. Hasil penelitian ini terdapat bahwa adanya pengaruh Kesadaran merek dan Loyalitas merek Terhadap keputusan pembelian.

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen dalam Membeli Sepeda Motor Honda Amir Mahmud; Andi Faisal Bahari
Jurnal Ekonomika Vol 6 No 2 (2022): JURNAL EKONOMIKA - AGUSTUS
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v6i2.776

Penelitian ini bertujuan untuk mengetahui Analisis Pengaruh Ekuitas Merek Terhadap keputusan Konsumen dalam Membeli sepeda motor Honda. Pendekatan Penelitian yang di lakukan Pada Penelitian Ini adalah penelitian Korelasi yang bertujuan untuk mengetahui apakah adanya pengaruh antara variable independen dan dependen. Menggunakan data kuantitatif. Variabel yang di gunakan dalam penelitian ini adalah Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, Loyalitas Merek, dan Keputusan Pembelian. Dalam penelitian ini jumlah sampel yang dibutuhkan berjumlah 97 sampel.Teknik analisis data dengan menggunakan Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Berganda, Uji-t,Uji-f, Koefisien Determinan. Hasil penelitian ini terdapat bahwa adanya pengaruh Kesadaran merek dan Loyalitas merek Terhadap keputusan pembelian.

[Withdraw by Editor] Withdraw Amir Mahmud
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.921

this paper withdraw by Editor

Marketing Mix: Costumer Decisions in Choosing Simpeda Savings at Sulselbar Bank Amir Mahmud; Nurmiati
LAA MAISYIR: Jurnal Ekonomi Islam Vol 9 No 2 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v9i2.32582

This study departs from the problem that whether the marketing mix has a simultaneous and partial effect on customer decisions to use the simpeda product. The aim is to find out and analyze how much influence the marketing mix (7P) has on customer decisions in choosing SIMPEDA products at PT. Bank Sulselbar Mamuju Main Branch and the most dominant variable. This research approach is quantitative. The sampling technique is incidental sampling with a total of 100 respondents. The results showed that the product, price, place, promotion, people, physical evidence and process variables simultaneously had a positive and significant effect on customer decisions in choosing SIMPEDA Savings at PT. Bank Sulselbar Mamuju Main Branch. Meanwhile, the T-test results show that the product, price, promotion and process variables partially have a positive and significant effect. While the variables of place, person and physical evidence partially have no effect and are not significant. The dominating variable is promotion has a positive and significant effect in choosing SIMPEDA Savings at PT. Bank Sulselbar Mamuju Main Branch.

Peran Brand Ambassador dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Salah Satu Marketplace di Kota Makassar) Amir Mahmud
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.43138

Abstract : This study was carried out to investigate the impact that brand ambassadors have on purchasing decisions, as well as the effect that brand image has on such decisions. In this study, primary data are gathered in the form of responses from respondents using a questionnaire method that is derived from operational variables. This study is a quantitative investigation, and the statistical package SPSS was utilized for the analysis. The findings of the study indicate that there is a positive and significant influence on purchasing decisions made by brand ambassadors, and there is also a positive and large influence on purchasing decisions made by brand image. It is hoped that the firm will continue to promote its brand by selecting the appropriate brand ambassador, and it is hoped that the company will continue to bring consistency to the positive brand image that has been developed by the company.Â Abstrak : Studi ini dilakukan untuk menyelidiki dampak yang dimiliki brand ambassador terhadap keputusan pembelian, serta pengaruh citra merek terhadap keputusan tersebut. Dalam penelitian ini, data primer dikumpulkan dalam bentuk tanggapan responden dengan menggunakan metode angket yang diturunkan dari variabel operasional. Penelitian ini merupakan penelitian kuantitatif, dan paket statistik SPSS digunakan untuk analisis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan terhadap keputusan pembelian yang dilakukan oleh brand ambassador, dan juga terdapat pengaruh yang positif dan besar terhadap keputusan pembelian yang dilakukan oleh brand image. Diharapkan perusahaan akan terus mempromosikan mereknya dengan memilih duta merek yang sesuai, dan diharapkan perusahaan akan terus membawa konsistensi terhadap citra merek positif yang telah dikembangkan oleh perusahaan.

Examining Linkage The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits Amir Mahmud
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Tourism is one of the new styles of an industry that can provide rapid economic growth in terms of employment opportunities, income, standard of living, and activating other production sectors in tourist-receiving countries. to be of monetary value. This study aims to determine the relationship between implementing strategies in tourism events to increase the number of tourist visits. This study uses a descriptive quantitative approach with regression analysis to answer the hypothesis. This study takes data from a questionnaire distributed to 100 visitors, who are also the sample. The study's results stated that the beautiful Malino event positively and significantly affected tourist visits to Malino, Gowa Regency. Tourist visits increase from year to year, and this is due to the existence of several exciting activities held at the Beautiful Malino Event.

Securing Purchase Intention of E-Commerce Users: the Nomological Validity of Branding and Trust Amir Mahmud
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 2 (2022): December (in progress)
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i2.26691

It is getting hard for digital brands to secure an edge over competitors; moreover, securing transaction deals. Amid E-Commerce offerings, brand awareness and image are strategically positioned in decision-making. Thus, this study explores this issue by analyzing the nomological validity of brand awareness and brand image on consumers’ trust and purchase intention. 165 response rates are secured and presented quantitatively by employing the variance-based PLS-SEM. The results support all hypotheses as well as the mediating effects. The brand image emerges as the most potential strategic position for managerial discretions upon building trust and purchasing decisions among e-commerce users.

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