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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pendidikan dan Kewirausahaan VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi dan Bisnis Mount Hope Global Economic Journal Pusat Publikasi Ilmu Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Smart Goals : Jurnal Bisnis Digital dan Manajemen
Mella Yunita
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja pada Pegawai Badan Perencanaan Pembangunan Daerah (BAPPEDA) Kota Binjai Dian Sari Pindawati; Khamo Waruwu; Mella Yunita
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 2 (2025): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i2.819

Abstract

The purpose of this study is to determine the influence of organizational culture and leadership style on the performance of employees of the Regional Development Planning Agency (Bappeda) of Binjai City. This study was conducted on employees of the Regional Development Planning Agency (Bappeda) of Binjai City with a population and sample of 60 employees. The research instrument was a questionnaire with a Likert scale model. The requirements test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that organizational culture (X1) has a partial and significant effect on performance at the Bappeda of Binjai City, where the calculated t is greater than the t table (1.742 ˃ 1.67203) with a significant value of 0.007. Meanwhile, leadership style (X2) has a partial and significant effect on the performance of Bappeda Kota Binjai employees with a calculated t value greater than the t table (5.166 ˃ 1.67203) with a significant value of 0.000. Based on the SPSS output, it is known that the value of R squared is 0.421, meaning that the variance of employee performance variables can be explained by organizational culture and leadership style variables by 42.1 percent, while the remaining 57.9 percent is explained by other variables not included in this model, in other words there are still other independent variables that affect performance.
Pengaruh Brand Image dan Pemasaran Digital terhadap Minat Beli Konsumen pada Produk Nestle : (Studi Kasus Brastagi Supermarket Tiara) Winna Triwahyuni Tanjung; Amirudin Amirudin; Mella Yunita
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 2 (2025): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i2.820

Abstract

The purpose of this study was to determine the Influence of Brand Image and Digital Marketing on Consumer Purchase Interest in Nestle Products (Case Study of Brastagi Supermarket Tiara). This study was conducted at Brastagi Supermarket Tiara with a population and sample of 100 consumers. The research instrument was a questionnaire with a Likert scale model. The requirement test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that Brand Image (X1) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara, the calculated t is greater than the t table (2.903 ˃ 1.660) with a significant value of 0.000. While Digital Marketing (X2) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara with a calculated t value greater than the t table (2.678 ˃ 1.660) with a significant value of 0.000. Based on the output of SPSS Version 25, it is known that the Rsquared value is 0.177, meaning that the variance of the Purchase Interest variable can be explained by the Brand Image and Digital Marketing variables by 17.7%, while the rest is explained by other variables not included in this model. In other words, there are still other independent variables that affect Purchase Interest.
Analysis of Factors Determining Customer Decisions Towards Purchasing Medan Cold N Brew Coffee Using Binary Logistic Regression Eleonora, Eleonora; Jeslin Aurensia; Rosinta Romauli Situmeang; Mella Yunita
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 11 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) , 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence customer purchasing decisions for Cold N Brew coffee products in Medan City. The independent variables studied include consumer behavior, price, and product quality. The method used in this study is a quantitative method with a binary logistic regression approach, where the dependent variable is binary (purchase or not purchase). Data were collected through distributing questionnaires to 50 respondents who are Cold N Brew customers. The results of the study indicate that partially and simultaneously, the three independent variables have a significant effect on purchasing decisions. The significance value of each variable, namely consumer behavior (0.002), price (0.001), and product quality (0.002), with a Nagelkerke R Square value of 0.437. This indicates that the model built can explain 43.7% of the variability in purchasing decisions, while the rest is influenced by other variables outside the model. Based on these results, Cold N Brew management is advised to continue improving product quality, adjusting pricing strategies, and building closeness with customers to strengthen loyalty and increase purchasing decisions.
Co-Authors Ahmad Yudhira Amirudin Amirudin Amirudin Annisa Amalia Apriani Hot Dame Marito Sitompul AYU NINGSIH Desy Tampubolon Dian Sari Pindawati Egi Mileniko pelawi Eleonora, Eleonora Evalinapkapahan Evalinapkapahan Ika Maya Sari Nainggolan Jeslin Aurensia Khamo Waruwu Kristi Endah Ndifosa Ginting Kristi Endah Ndilosa Ginting M. Yamani Rifkah Silitonga Rosinta Romauli Situmeang Vikra Seifahlepi Winna Triwahyuni Tanjung Yunita Delfin Sihombing Yunita Rut Septina Lubis Yushan Radika Devi Ziliwu, Fauluzisokhi