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All Journal Jurnal Pendidikan dan Kewirausahaan VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ilmu Pendidikan dan Sosial International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Multidisiplin Indonesia Mount Hope Global Economic Journal Pusat Publikasi Ilmu Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Smart Goals : Jurnal Bisnis Digital dan Manajemen Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) BORJUIS (JURNAL OF ECONOMY)
Mella Yunita
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Analysis of Factors Determining Customer Decisions Towards Purchasing Medan Cold N Brew Coffee Using Binary Logistic Regression Eleonora, Eleonora; Jeslin Aurensia; Rosinta Romauli Situmeang; Mella Yunita
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 11 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) , 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the factors that influence customer purchasing decisions for Cold N Brew coffee products in Medan City. The independent variables studied include consumer behavior, price, and product quality. The method used in this study is a quantitative method with a binary logistic regression approach, where the dependent variable is binary (purchase or not purchase). Data were collected through distributing questionnaires to 50 respondents who are Cold N Brew customers. The results of the study indicate that partially and simultaneously, the three independent variables have a significant effect on purchasing decisions. The significance value of each variable, namely consumer behavior (0.002), price (0.001), and product quality (0.002), with a Nagelkerke R Square value of 0.437. This indicates that the model built can explain 43.7% of the variability in purchasing decisions, while the rest is influenced by other variables outside the model. Based on these results, Cold N Brew management is advised to continue improving product quality, adjusting pricing strategies, and building closeness with customers to strengthen loyalty and increase purchasing decisions.
The Effect of Work Motivation, Work Discipline, and Work Environment on Employee Performance at the Medan District Court Devina Giovanny; Selvina Zai; Kristi Endah Ndilosa Ginting; Mella Yunita
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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This study aims to analyze the influence of work motivation, work discipline, and work environment on employee performance at the Medan District Court. Employee performance is an important aspect in public institutions because it determines the effectiveness of administrative services, work completion, and institutional accountability. This research uses a quantitative approach with an associative research design. Data were collected through questionnaires distributed to employees of the Medan District Court. The data were analyzed using SPSS through validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and coefficient of determination analysis. The results show that work motivation has a positive and significant effect on employee performance. Work discipline also has a positive and significant effect on employee performance, indicating that employee compliance with rules and work procedures contributes to better performance. In addition, the work environment has a positive and significant effect on employee performance and becomes the most dominant factor in this study. Simultaneously, work motivation, work discipline, and work environment have a significant effect on employee performance. These findings indicate that improving employee performance at the Medan District Court requires stronger motivation, consistent work discipline, and a more supportive work environment.
PENGARUH LINGKUNGAN KERJA DAN BUDAYA KERJA TERHADAP MOTIVASI KERJA KARYAWAN PT KENCANA LESTARI LOGISTIK CABANG BINJAI Adriyan Ramadhan; Rosniwati Br. Bangun; Khamo Waruwu; Mella Yunita
Jurnal Ilmu Pendidikan dan Sosial Vol. 1 No. 2 (2022): JIPSI Juli
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v1i2.34

Abstract

This study aims to determine the effect of the Work Environment and Work Culture on Employee Work Motivation at PT Kencana Lestari Logistik Binjai Branch and carried out at PT Kencana Lestari Logistik Binjai Branch, where the total population and sample are 110 people. The research instrument is a questionnaire with a Likert scale model. Requirements test was conducted to test normality, multicollinearity, heteroscedasticity. The data analysis technique is multiple regression, Partial Test 1 Work Environment variable with a significant level of 0.000 <0.05 at the specified significant level, it can be concluded that the Work Environment variable has an influence on Work Motivation, then Partial Test 2 Work Culture variables at a significant level of 0.002> 0.05 at the specified significant level, it can be concluded that the Work Culture variable has an influence on Work Motivation, while the Anova F Test (simultaneous) with a significance level of 0.000. Where the significant level of F count 0.000 <0.05 indicates that the Work Environment and Work Culture simultaneously have a positive and significant effect on the affected variable, namely Work Motivation. While the percentage of the influence of the independent variable on the dependent variable with the value of R2 (Coefficient of Determination) the result is 39.0%, it is stated that the Work Environment and Work Culture can affect Work Motivation by 39%, and the remaining 61% can be influenced by unknown variables.
The Influence of Online Shopping Experience, Consumer Reviews, and Social Factors on the Purchase Decisions of Psychology Students on Shopee Julianus Barus; Kristi Endah Ndilosa Ginting; Mella Yunita
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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Abstract

This Shopee research included students from Prima Indonesia University's Faculty of Psychology. This study sets out to discover how psychological students use Shopee and what role social influences, online shopping experiences, and customer reviews play in their purchasing decisions. Quantitative methods were employed. One hundred and thirtyfive undergraduates from Prima Indonesia University's Faculty of Psychology made up the study population, with one hundred and ten serving as the sample. According to the study's findings, a partial t-test indicated that (1) online shopping experience (X1) did not significantly affect purchase decisions (Y). This is proven by the calculated t value of 1.915 <t table 2.035 and a significance value of 0.057> 0.05. (2) The t-test partially demonstrated that consumer reviews (X2) significantly influenced purchasing decisions (Y). A significant level of 0.008> 0.05 and a calculated t-value of 2.675>t-table 2.035 show this. (3) Social Factors (X3) were determined to have a substantial impact on Purchasing Decisions (Y) in a partial t-test. The t-value of 2.566, which is greater than the t-table value of 2.035, proves this. (4) The F-test showed that Y is affected by online buying experience (X1), customer reviews (X2), and social variables (X3) all at the same time. Reasons for this include a significance level of 0.009 > 0.05 and an F-value of 4.889 > F-table.
PENGARUH KETIDAKAMANAN KERJA DAN STRES KERJA TERHADAP INTENSI KELUAR KARYAWAN PT. PADASA ENAM UTAMA MEDAN Wawan Setiawan; Amirudin; Mella Yunita
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288159

Abstract

This study aims to examine the influence of job insecurity and job stress on employee turnover intentions at PT. Padasa Enam Utama Medan. This is a quantitative study with a descriptive approach. The population in this study was all employees working at PT. Padasa Enam Utama Medan. The sampling technique used the purposive sampling method. The sample in this study consisted of 85 respondents. The data used in this study were primary data collected through a direct questionnaire survey. The results of the study, using multiple linear regression analysis, indicate that job insecurity and job stress have a positive and significant effect on turnover intentions. Based on the SPSS output, the RS-square value is 0.708 or R2 x 100% of 70.8%. This means that the independent variables in this study contribute significantly to explaining employee turnover intentions at PT. Padasa Enam Utama Medan, with the remaining 29.2% influenced by factors outside this study. In other words, there are still other independent variables that influence turnover intentions.
Co-Authors Adriyan Ramadhan Ahmad Yudhira Amirudin Amirudin Amirudin Annisa Amalia Apriani Hot Dame Marito Sitompul AYU NINGSIH Desy Tampubolon Devina Giovanny Dian Sari Pindawati Egi Mileniko pelawi Eleonora, Eleonora Evalinapkapahan Evalinapkapahan Ika Maya Sari Nainggolan Jeslin Aurensia Julianus Barus Khamo Waruwu Kristi Endah Ndilosa Ginting M. Yamani Rosinta Romauli Situmeang Rosniwati Br. Bangun Selvina Zai Vikra Seifahlepi Wawan Setiawan Winna Triwahyuni Tanjung Yunita Delfin Sihombing Yushan Radika Devi