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Journal : J-MAS (Jurnal Manajemen dan Sains)

Analisis Pemasaran Wisata Kuliner Terhadap Peningkatan Pendapatan Masyarakat di Kabupaten Kerinci Gampo Haryono; Edia Satria; Ayu Esteka Sari
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1010.261 KB) | DOI: 10.33087/jmas.v4i2.109

Abstract

The importance of a tourist destination in promoting cultural heritage and indeed its contribution to the tourism industry as a whole. Diversity in culture must be seen as a strength in the marketing of food tourism. The impact of culinary tourism is huge and can improve the overall economy of any country. Tourists are more inclined to continue to demand more traditional food because this allows access to cultural and historical heritage of various cultures to make it more authentic. Culinary arts is one of the attractions for tourists who are traveling with the aim of enjoying various types of food typical of places that are headed. Culinary tourism is part of agribusiness that focuses specifically on searching for, and enjoying, preparing food and drinks. Several goals have taken the concept of sustainability to a new level and have begun to offer food and beverage oriented. The research method used in this research is descriptive method with data processing in this study carried out qualitatively and quantitatively, with Analytical Hierarchy Process (AHP) analysis. Analytical Hierarchy Process (AHP) is used as a tool to determine which strategies should be prioritized by the Kerinci Regency to support the marketing activities of Culinary Tourism.
Dampak Dimensi Intellectual Capital Terhadap Knowledge Management Pendamping Desa di Kabupaten Kerinci Ayu Esteka Sari; Salamah Salamah; Albetris Albetris
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.076 KB) | DOI: 10.33087/jmas.v4i2.102

Abstract

In the context of realizing national development goals, the government is paying maximum attention to rural development. The great attention to the countryside is based on the fact that the village is home to a large part of the Indonesian people. The position of the village and the village community is the basis of the life of the nation and state of Indonesia. Intellectual capital is the main strength in an organization, which includes information, technical practitioners, expertise, intellectual property. Village assistance is carried out by village assistants whose job is to assist villages in the implementation of village development and village community empowerment. The objectives of village assistance include: 1) increasing the capacity, effectiveness and accountability of village governance and village development; 2) increase the initiative, awareness and participation of the village community in participatory village development; 3) increase the synergy of inter-sectoral Village development programs; and 4) optimizing village local assets in an emancipatory manner