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BUDAYA KERJA ERA NEW NORMAL: SAATNYA MERUBAH PARADIGMA UKM Halid Hasan; Farika Nikmah; Erlangga Andi Sukma; Heru Utomo; Ellyn Eka Wahyu
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Publisher : UNIVERSITAS KHAIRUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/pengamas.v5i3.3317

Abstract

Kafe Panggon sebagai UKM yang berlokasi di Kota Batu, Jawa Timur, sangat terdampak dengan pandemi Covid-19.  Perlu dilakukan beberapa perubahan atau adaptasi dengan mengikuti perubahan yang terjadi. Kegiatan ini bertujuan untuk membantu memberikan solusi dan menguatkan kembali posisi Kafe Panggon. Budaya kerja era new normal ditawarkan sebagai solusi supaya Kafe Panggon dapat tetap survive. Misi, keterlibatan, adaptasi dan konsistensi digunakan sebagai indikator keberhasilan. Pemecahan masalah dilakukan dengan memberikan beberapa perubahan pada budaya kerja, tidak hanya bermanfaat bagi Kafe Panggon, namun juga bermanfaat untuk konsumen, karyawan dan lingkungan. Seperti fokus pada produk untuk memenuhi kebutuhan konsumen, pemberdayaan karyawan, bertanggungjawab terhadap produk yang dihasilkan, dan ikut mendukung keberlangsungan lingkungan hidup, dan yang terpenting adalah usaha untuk adopsi terhadap teknologi. Kata Kunci : Budaya Kerja, Era New Normal, UKM, Misi, Keterlibatan, Adaptasi, Konsistensi
Budaya Kerja Era New Normal: Saatnya Merubah Paradigma (Studi pada UKM di Malang Raya) Halid Hasan; Farika Nikmah; Heru Utomo; Erlangga Andi Sukma; Ellyn Eka Wahyu
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.495 KB) | DOI: 10.36418/syntax-literate.v7i2.5564

Abstract

SMEs have been severely impacted by the Covid-19 pandemic. Some changes or adaptations need to be made to follow the changes that occur. Action research was chosen in this study, using the planning, implementation and evaluation method, where the samples were culinary SMEs, several cafes in Malang Raya. The planning stage involves identifying the problems and obstacles faced by SMEs, through interviews using an interview guide, then from this stage a strategy formulation is obtained which is implemented at the implementation stage. Adopting the work culture proposed by Denison and Haaland, a new work culture strategy is formulated to deal with the new normal era. Mission, involvement, adaptation and consistency are used as indicators at the implementation stage. Then proceed with an evaluation to measure the level of success of research in contributing to the sustainability of SMEs in running their business. SMEs are no longer run at random, but with careful planning to minimize product failures, maintain business sustainability and even win in the face of business competition both with fellow SMEs and with companies.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KEWIRAUSAHAAN BERBASIS MORAL ETIKA DAN MANAJEMEN KAS PADA JAMAAH MASJID ASY SYUHADA MALANG Joko Samboro; Heru Utomo; Abdullah Helmy; Maskur Maskur; Musthofa Hadi
Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v8i1.114

Abstract

The purpose of this service is to find the problems faced by the ASY SYUHADA congregation and congregation RT. 6 RW. 7 Sudimoro, Kel. Mojolangu, Kec. Lowokwaru Malang City and at the same time provide the right solution in order to achieve increased knowledge and capabilities in the operational field, especially in the field of entrepreneurship, namely starting before carrying out activities, with aspects of intention in entrepreneurship, then during activities, namely in terms of the importance of moral ethics in entrepreneurship and also given examples of the character of the Prophet Muhammad in trading, service quality and also selling techniques, which ended with an agreement or better known as a deal and marked by a handshake, so that work is not only profitable, but also gets blessings. Thus this activity can improve skills, both soft skills, especially in entrepreneurship and in cash managementThe methods used are: observation, to observe the activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most suitable alternative in order to market goods more effectivelyThe findings are that guidance and training on: practical moral-ethical-based entrepreneurship and discussions about experience and how to manage cash well. well done
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA KUALITAS PELAYANAN DAN PENCATATAN ORDER PESANAN JASA PADA BENGKEL SUDIMORO DIESEL DI MALANG Joko Samboro; Heru Utomo; Maskur Maskur
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this Community Service Program is to find problems faced by partner companies and at the same time provide the right solutions in order to achieve increased sales and knowledge and skills of entrepreneurs in the field of operations, especially in the field of marketing management, as well as creating job opportunities in community economic activity in the form of increased income. Public. The partner of this program is the DIESEL WORKSHOP entrepreneur, Mr. SugiyonoThe problems faced by partners are: 1. Not knowing the importance of good service quality. 2. Do not understand the importance of recording service purchase orders.The solutions offered are: 1. Guidance and training on good service quality. 2.Simulation of the importance of recording service purchase orders can improve the marketing of services, so that the marketing reach will be wider and sales can increase.The method used is: observation, to observe the activities carried out by entrepreneurs in making and marketing services, then interviews, explored to find problems and solutions to be offered and simulations, to find the most suitable alternatives in order to market goods more effectively.Description of technology to be applied.:1. In the form of a Lecture: Participants gathered in a certain room are given a lecture on program materials in the form of marketing management and service quality.2. Guidance and Training: In the form of guidance and training on the implementation of Service Quality and recording service purchase orders and discussing experiences and constraints in the field.3. Practice simulation: In the form of a demonstration of how to carry out Service Quality and recording service purchase orders.The resulting output is in the form of: 1). Scientific Publications in ISSN Journals. 2). Increasing competitiveness. 4). Application of appropriate science and technology / technology
APLIKASI PIXELLAB UNTUK DASAIN MEDIA INFORMASI Dwi Sudjanarti; Asminah Rahmi; Heru Utomo; Rr. Tri Istining Wardani; Esther Hesline Palandi
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.159

Abstract

Pemberlakuan kebijakan physical distancing yang kemudian menjadi dasar pelaksanaan belajar dari rumah juga dilaksanakan oleh KB/TK Star Kids. WhatsApp merupakan salah satu aplikasi yang paling banyak digunakan untuk mendukung proses belajar mengajar daring. Hal ini dikarenakan kelebihan-kelebihan yang dimiliki oleh media WhatsApp, yaitu WhatsApp Group. Selain kelebihannya WhatsApp Group juga memiliki kekurangan. Pesan teks yang disampaikan oleh guru melalui WhatsApp Group terkadang tidak tersampaikan dengan baik dikarenakan banyaknya chat pada group tersebut. Pelatihan desain media informasi menggunakan software aplikasi pixellab dapat dimanfaatkan untuk menambah keterampilan guru atau pihak sekolah membuat atau mendesain media informasi lebih menarik, sehingga informasi dapat tersampaikan dengan baik. Hal ini dikarenakan desain yang dibuat mempunyai ekstension JPEG yang membuat tampilan berbeda dengan chat biasa.
PENDAMPINGAN DIGITAL MARKETING SEBAGAI PENUNJANG KEGIATAN PROMOSI PADA UMKM MD JAYA KEL. WATUGEDE KEC. SINGOSARI KABUPATEN MALANG Dwi Sudjanarti; Asminah Rahmi; Heru Utomo; Rr. Tri Istining Wardani; Esther Hesline Palandi
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.4193

Abstract

Keberadaan UMKM diharapkan mampu mendongkrak perekonomian seiring berkembangnya era persaingan bebas, seperti WTO, AFTA, APEC, dan AEC, dan agar selalu siap menghadapi krisis ekonomi global. Berkaitan dengan era persaingan tersebut, maka UMKM dituntut untuk selalu meningkatkan daya saingnya agar dapat terus berjalan dan berkembang. Salah satunya adalah dengan menerapkan TIK sebagai penunjang kegiatan usahanya. Digital marketing adalah sebuah produk teknologi informasi dimana berupa kegiatan mempromosikan produk dan atau jasa melalui media internet. Program pendampingan ini mampu menghasilkan akun media sosial facebook dengan nama akun Kopi Mdjaya, instagram dengan nama akun https://www.instagram.com/kopi_mdjaya/ , dan website berupa blogspot dengan nama https://kopimdjaya.blogspot.com/. Diharapkan pihak UMKM MD Jaya secara teratur membuat atau mengunggah postingan, status, maupun artikel pada akun media sosial dan website yang sudahdibuat