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PENINGKATAN KEMAMPUAN BAHASA INGGRIS BIDANG PARIWISATA UNTUK GURU SMK PUTIKECWARA BATU Kun Mustain; Zubaidi; Eka Listianing Rahayu; Isnaini Nur Safitri; Pritantina Yuni Lestari
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.685 KB) | DOI: 10.33795/jabdimas.v8i2.148

Abstract

This community service aims to accommodate the needs of tourism vocational school teachers in improving English language skills, especially English for hospitality and tourism industry through online English language training. The participants are tourism English teachers at SMK Putikecwara Batu. This activity is expected to improve the quality of learning at the SMK Putikecwara Batu through improving the English language skills of the teachers, which will then be implemented in the classroom and help students improve their English language skills in the tourism sector, especially hospitality and tourism industry. This activity is carried out in four stages, namely planning (to determine the number of participants who will be involved and the materials needed in the training), surveys to schools (to ensure that the plans made are in accordance with the needs), training implementation, and evaluation (giving questionnaires to the participants related to the implementation and training materials).
PENGELOLAAN DAN MONITORING DATABASED PELANGGAN DENGAN LITERASI FITUR MS. EXCEL PADA UMKM KRIPIK TEMPE SANAN RIZKY BAROKAH DI KOTA MALANG Dhakirah, Sanita; Cahyani, Hilda; Isnaini Nur Safitri; Rubianto, Aisyah Vanadia; Novitasari
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4512

Abstract

In this modern era, doing business requires a marketing strategy to market a product. One good marketing method is to utilize a customer database. A database is a collection of data or information stored systematically. Meanwhile, the customer database is data that contains customer personal information, such as name, email, telephone number, age, gender, product search history, transaction history and other demographic and psychographic data. This database can be used to build and maintain a business, as well as establishing good relationships with customers. As Micro, Small and Medium Enterprises (MSMEs), the hope is that they can keep up with developments by becoming familiar with data. When you are data literate, it will make it easier for MSMEs to develop their business in this digital era. The customer database will help MSMEs reach more consumers. Utilizing data coupled with knowledge in processing customer databases is one of the keys to successfully managing a business. As an MSME actor, you must also be able to use data optimally. The Sanan tempeh chips center, as one of the areas in Malang City, is the center of a home industry that produces tempeh chips that are still surviving in this global era. The aim of this research is to help MSMEs to manage customer databases, business actors know and of course create the best business strategies