Article Per Year (5 Year)
p-Index From 2021 - 2026
2.267
P-Index
This Author published in this journals
All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) JURNAL PUSTAKA KOMUNIKASI Jurnal Pendidikan dan Konseling Sustainable: Jurnal Kajian Mutu Pendidikan Mattawang: Jurnal Pengabdian Masyarakat Mediastima KOMUNIKATA57 Journal Of Human And Education (JAHE) Jurnal Pengabdian Teratai
Maria Jashinta Elisabet Hamboer
Institut Bisnis Dan Informatika Kosgoro 1957
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Mediastima

 1 
The Effect of Digital Marketing, Product Innovation and Social Capital in Increasing Marketing Performance of MSME Iswahyu Pranawukir; Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Marketing, Product Innovation and Social Capital, on the Success of Improving Marketing Performance (Studies on SMEs in South Sumatra). The sampling technique used is non-probability sampling with quota sampling. In this study, a sample of 100 respondents was obtained with the criteria of beneficiaries of UMKM in South Sumatra. The data collection technique uses a questionnaire with a measuring instrument in the form of a Likert scale. The variables contained in this study are the dependent and independent variables. The data used is primary data with quantitative research methods. The data analysis used was multiple linear regression analysis with the help of SPSS. This study shows the results that the significance value of the social capital variable on marketing performance is 0.653 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 0.451 < 1.985. Based on these results, H0 is accepted and H1 is rejected, which means that social capital has no effect on the marketing performance of MSMEs in South Sumatra. The results of the significance of the Digital Marketing variable on marketing performance are 0.101 > 0.05 and the value of ???? ℎ ???????????????????? < ???????????????????????? is 1.654 < 1.985. Based on these results, H0 is accepted and H2 is rejected, which means that Digital Marketing has no effect on the Marketing Performance of MSMEs in South Sumatra. Based on these results, H0 is rejected and H3 is accepted, which means that product innovation has a significant effect on the marketing performance of MSMEs in South Sumatra so that the higher the product innovation that is owned, the higher the resulting marketing performance.
The Effect of Human Resources Development on Employee Performance at Government Office in South Sumatra Alamsyah Alamsyah; Maria Jashinta Elisabet Hamboer; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Human Resource Development on Employee Performance in South Sumatra city government offices. The type of research used in this research is explanatory research, to analyze the influence between the variables Human Resource Development (X) with employee performance variable (Y), using a quantitative approach. Data collection techniques using questionnaires and documentation with a simple linear regression analysis method. The results of this study indicate that there is a positive and significant influence between the Human Resource Development variable on Employee Performance at the city government offices of South Sumatra, based on the results of the t test obtained tcount 2.377 > ttable 1.992, Sig test. 0.020 <probability of 0.05, and the results of the coefficient of determination (R Square) indicate that the total influence of the Human Resource Development variable on Employee Performance is 6.3%. This positive influence means that the increase in the Human Resource Development of an employee will affect the increase in the Employee's Performance.
The Influence of Leadership Style, Organizational Culture, Work Discipline on Employee Performance in Government Offices Maria Jashinta Elisabet Hamboer; Alamsyah Alamsyah; Iswahyu Pranawukir
Mediastima Vol 29 No 1.2 (2023): Mediastima (Edisi Spesial)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study seeks to investigate the impact of leadership approach, corporate culture, and work ethics both individually and collectively on employee effectiveness. The data utilized in this study consist of primary and secondary data gathered from both fieldwork and library sources. The sample size for this study comprises 70 employees. This research is of a quantitative nature. The statistical analysis employed is multiple linear regression using SPSS 25. The findings of this study demonstrate that leadership approach, corporate culture, and work ethics have a significant effect on performance, both individually and collectively.
Co-Authors Afif Alfiyanto Alamsyah Alif Ahmad A Bambang Irawan Benget Tua Simarmata Diah Nurdiana Fikry Suandi Filda Angellia HANDRIADI HANDRIADI Hiswanti Hiswanti Iswahyu Pranawukir Maria Assumpta Wikantari Mayang Riyantie Mohamad Enoh Nur Desilawati Nur Desilawati Nurika Duwi Oktaviani Puspa Rini Reny Andriyanty Rezzi Nanda Barizki Rezzi Nanda Barizki Rizky Septiandi Sri Maryati Yazid Akromudin Yulvitriyani Br Sebayang