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Bambang Irawan
Universitas Islam Negeri Raden Fatah Palembang
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Marketing Strategy for Education Services in Attracting New Students at Nurul Yaqin Tanjung Batu High School Andri Cahyo Purnomo; Wilda Widiawati; Maria Jashinta Elisabet Hamboer; Bambang Irawan; Fitri Hidayati
Irfani Vol. 18 No. 1 (2022): Irfani (e-Journal)
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ir.v18i1.2661

Abstract

The purpose of this study was to determine the marketing strategy of educational services in attracting new students at Nurul Yaqin High School in Tanjung Batu. The problems that occur are the time management is not right, the distribution of brochures is not effective, the marketing reach is not wide, and the number of people/parents of students who do not master Information Technology (IT) in the registration of new students. This study uses a qualitative method by using the type of field research field. The informants in this study were the principal, the head of the new student admissions committee, the new student admissions committee, parents, and students. Data collection techniques use the method of observation, interviews, and documentation. Technical analysis of data in this study using data reduction, data presentation, and data verification. The results of the study indicate that the marketing strategy of educational services in attracting new students at Nurul Yaqin Tanjung Batu High School, Ogan Ilir Regency can be said to have been going well in terms of the target market strategy of the market segment. Strategy implementation is done by direct socialization. In terms of competitive position strategy, Nurul Yaqin High School has uniqueness and advantages. Meanwhile, in the case of a mixed strategy, the education marketing strategy is well implemented.
Education Financing Management: Productivity and Efficiency of the Education System Bambang Irawan; Maria Jashinta Elisabet Hamboer; Benget Tua Simarmata; Yulvitriyani Br Sebayang; Afif Alfiyanto
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling: Special Issue (General)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.10167

Abstract

The purpose of this study was to determine education financing management based on the productivity and efficiency of the education system. This research is a literature review or literature review to formulate education financing management as the productivity and efficiency of the education system. The results of this study indicate that productivity measurement is an important management tool at all levels of the economy. Productivity measurement relates to changes in productivity so that efforts to increase productivity can be evaluated. Measurements can also be prospective and as input for strategic decision-making. The measure of productivity is different from efficiency. Efficiency is a measure of comparing the planned use of information with the actual use of inputs. If the real input is used, the greater the savings, the higher the efficiency level. Productivity is comparing output and input and prioritizing how to use both resources in producing goods or services. Efficiency is how to make the effect of a goal with a process that is 'cheaper'.
Marketing Strategy for Education Services in Attracting New Students at Nurul Yaqin Tanjung Batu High School Andri Cahyo Purnomo; Wilda Widiawati; Maria Jashinta Elisabet Hamboer; Bambang Irawan; Fitri Hidayati
Irfani (e-Journal) Vol. 18 No. 1 (2022): Irfani (e-Journal)
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ir.v18i1.2661

Abstract

The purpose of this study was to determine the marketing strategy of educational services in attracting new students at Nurul Yaqin High School in Tanjung Batu. The problems that occur are the time management is not right, the distribution of brochures is not effective, the marketing reach is not wide, and the number of people/parents of students who do not master Information Technology (IT) in the registration of new students. This study uses a qualitative method by using the type of field research field. The informants in this study were the principal, the head of the new student admissions committee, the new student admissions committee, parents, and students. Data collection techniques use the method of observation, interviews, and documentation. Technical analysis of data in this study using data reduction, data presentation, and data verification. The results of the study indicate that the marketing strategy of educational services in attracting new students at Nurul Yaqin Tanjung Batu High School, Ogan Ilir Regency can be said to have been going well in terms of the target market strategy of the market segment. Strategy implementation is done by direct socialization. In terms of competitive position strategy, Nurul Yaqin High School has uniqueness and advantages. Meanwhile, in the case of a mixed strategy, the education marketing strategy is well implemented.
Co-Authors Afif Alfiyanto Andri Cahyo Purnomo Benget Tua Simarmata Fitri Hidayati Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Widiawati, Wilda Yulvitriyani Br Sebayang