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All Journal Asia-Pacific Management and Business Application Owner : Riset dan Jurnal Akuntansi Dinasti International Journal of Management Science Jurnal Akademi Akuntansi (JAA) The Asia Pacific Journal Of Management Studies Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Journal Markcount Finance E-Journal Studia Manajemen Islamic Studies in the World
Tunnufus, Zakiyya
STIE La Tansa Mashiro, Rangkasbitung
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Peranan Saluran Distribusi terhadap Penjualan Gula Aren di Kabupaten Lebak Zakiyya Tunnufus; Iwan Ridwan; Suherman .
E-Journal Studia Manajemen Vol 1 No 3 (2012)
Publisher : E-Journal Studia Manajemen

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Abstract

This study aimed to obtain information relating distribution channels on sale of palm sugar at Cibuluh subdistrict Cigemblong Mugijaya, Lebak-Banten. The method used is quantitative method with the type of survey research. The study design is based report distribution channels and sales of micro-unit for four months in May and August 2012. The results showed that distribution channels effect on sales of palm sugar.
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Unit Pelaksana Teknis Dinas Pendapatan Dan Pengelolaan Keuangan Daerah Di Rangkasbitung Wildan .; Nenden Pertiwi; Zakiyya Tunnufus
E-Journal Studia Manajemen Vol 3 No 3 (2014)
Publisher : E-Journal Studia Manajemen

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Abstract

The purpose of this research was to examine empirically the effect between leadership on job performance among the employees at Technical Implementation Unit Department of Revenue and Fiscal Management in Rangkasbitung. The subjects of this research were 40 employees selected as samples from the overall population of 64 employees. The data of each variable were collected separately by the respondents’ filling in a questionnaire. The effect technique was applied to analyze the data which had been previously treated with the regressive and correlation procedure. The result proved that the employees’ job performance was positively affected by the leadership in Technical Implementation Unit Department of Revenue and Fiscal Management in Rangkasbitung. The findings suggest that the variation of the job performance of the employees might have been affected by leadership.
Pengaruh Disiplin Kerja dan Komunikasi Terhadap Kinerja pada Dinas Koperasi dan Usaha Kecil Menengah (UKM) Kabupaten Lebak Zakiyya Tunnufus
E-Journal Studia Manajemen Vol 10 No 1 (2021)
Publisher : E-Journal Studia Manajemen

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Employee performance is an important foundation for the performance of an agency. Generally, in an organization or agency always want employees to have good performance or achievements. The level of success of an organization or agency depends on employee performance. One of the efforts to improve employee performance is by paying attention to work discipline and communication within the organization.This study aims: (1) To determine the effect of work discipline on the performance of the employees of the Cooperative and Small and Medium Enterprises Office of Lebak Regency. (2) To determine the effect of communication on the employee performance of the Cooperative and Small and Medium Enterprises Office of Lebak Regency. (3) To determine the effect of work discipline and communication on the performance of the employees of Dinas Koperasi Dan UKM Kabupaten Lebak. The research method used is using quantitative methods. The population in this study were 35 people. The research sample used saturated samples. The analysis technique in this study uses multiple regression analysis techniques, analysis of the correlation coefficient, the coefficient of determination, the T test and the F test with the SPSS version 20 program. The results showed partially work discipline had a positive and significant effect on employee performance. Partially communication has a positive and significant effect on employee performance. Meanwhile work discipline and communication together have a positive and significant effect on employee performance with a contribution of 78.6% to employee performance and the remaining 21.4% is contributed by other variables not examined. In this study, to improve employee performance in order to pay attention to work discipline, especially the dimensions of attendance and communication, especially the dimensions of internal communication.
THE IMPLEMENTATION OF SMART METHOD FOR IMPROVING JOB SATISFACTION Tunnufus, Zakiyya; Rosyad, Sholeh; Moeins, Anoesyirwan
Dinasti International Journal of Management Science Vol. 2 No. 3 (2021): Dinasti International Journal of Management Science (January - February 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i3.695

Abstract

The assessment of performance are subjective can have an impact on decreasing the job satisfaction of employees. when employees feel that they have worked well but based on the results of the assessment of their performance is not considered to provide optimum performance of them will feel disappointed. This study aims to evaluate the performance assessment by using the SMART method in PT. BNI Tbk. Main Branch Tangerang. The method used in this research is descriptive verificative, with a total sample of 98. Leverage data is done using kuesianer distributed to the employees of the bank PT. BNI Tbk. Main Branch Tangerang. The results showed that the performance assessment by using the SMART method can not be applied because some of the indicators SMART can not be implemented, while the job satisfaction provided by Bank BNI to the employee is still not optimal. The test results also indicate that performance assessment has positive and highly significant impact on job satisfaction of employees in the Bank PT. BNI Tbk. Main Branch Tangerang.
The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
Enhancing Trust, Internal Control, and Accountability: Budget Goals Commitment as a Mediator Rudiyanto, Rudiyanto; Tunnufus, Zakiyya; Widasari, Ela
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 2 (2025): Artikel Riset April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i2.2625

Abstract

We investigated the effects of trust in supervisors (TS), internal control (INCTRL), and budget goals commitment (BGC) on public performance accountability (PERFACT). Using data collected from 191 respondents through structured questionnaires, the research verifies the direct and indirect relationships between variables based on structural equation modeling (SEM) analysis. Our evidences reveal that in the first structural model, trust in supervisors and internal control significantly influence budget goals commitment, with trust in supervisors being significant. This highlights the critical role of fostering trust to ensure stronger commitment to budgetary objectives. In the second structural model, public performance accountability is significantly influenced by internal control and budget goals commitment. Although trust in supervisors has less of a direct impact on public accountability, indicating that its effect may be more nuanced and indirect. Furthermore, the study provides empirical evidence for the mediating role of budget goals commitment. Specifically, it demonstrates that budget goals commitment bridges the relationship between trust in supervisors and public accountability. This finding underscores the importance of a committed budgetary framework in enhancing accountability in public sector organizations. This relationship is highlighted by practitioners and policy makers as meaningful knowledge and insight. Strengthening internal control systems and fostering trust in supervisors, combined with a focus on budget goals commitment, can significantly enhance public performance accountability.
ANALISA PENGGUNAAN CONTENT VIDEO DAN LIVE STREAMING TIKTOK DALAM MEMPENGARUHI MINAT BELI GEN Z Siti Saadah; Zakiyya Tunnufus; Maesaroh; Mukti, Muhi
The Asia Pacific Journal Of Management Studies Vol 12 No 1 (2025)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v12i1.1392

Abstract

The number of people interested in the TikTok application is increasing, and the majority of its users are Generation Z. This can be utilized by business owners to market their products. Thus, business owners must be more creative in increasing Gen Z's purchasing interest so that they are interested in the video and live streaming content used. This study aims to analyze the use of TikTok video and livestreaming content in influencing Gen Z's purchasing interest. The data used in this research is primary data obtained from the results of distributing questionnaires to 50 respondents. This study used a quantitative method with a purposive sampling technique. Data analysis used multiple linear regression analysis assisted by SPSS Software Version 20. In this study, several problems were found related to service quality and price, both of which have the potential to increase customer satisfaction. The results partially video content variable has no effect on purchase intention variable. The live streaming variable partially influences buying interest. Simultaneously having video content and live streaming results together influences buying interest of gen Z.
Leveraging Big Data for Enhanced Human Resources Management Tunnufus, Zakiyya; Nurlaelah, Nurlaelah; Purnama, Sri Intan; Rahayu, Mike Mega
Islamic Studies in the World Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i3.1523

Abstract

Background. In today’s rapidly evolving business environment, leveraging big data has become a crucial component for enhancing human resource management (HRM). Big data enables organizations to collect, analyze, and interpret vast amounts of employee information, providing insights that can optimize recruitment, performance evaluation, retention, and overall workforce management. However, many companies struggle to fully integrate data-driven strategies in HR, often due to a lack of expertise or understanding of big data analytics in this context. Purpose. This study aims to explore the impact of big data on HRM practices, focusing on how data analytics can improve decision-making, workforce productivity, and employee satisfaction. Method. A mixed-method research approach was employed, combining quantitative data analysis from HR metrics with qualitative insights from HR professionals. Data from various HR functions, including recruitment, employee engagement, and performance, were analyzed using machine learning algorithms to identify trends and inform decision-making processes. Results. Interviews with HR managers provided additional context on the practical challenges and benefits of implementing big data in HRM. Findings reveal that big data analytics significantly enhances HR processes, leading to a 30% increase in recruitment efficiency and a 25% improvement in employee retention rates. Conclusion. The study concludes that integrating big data analytics into HRM offers substantial benefits, enabling more precise, evidence-based decisions that enhance workforce management. However, successful implementation requires ongoing investment in technology and training to ensure data accuracy and relevance. This research emphasizes the value of a data-driven approach in HRM and provides a foundation for organizations seeking to maximize their human capital potential.
Co-Authors Arifian, Dini Astri Wulandari Dede Suharna Dinda Rahmawati Eris Harismasakti Furniawan, Furniawan Illa Kurnia Asih Iman Iman Iqbal Maulana Iwan Ridwan Maesaroh Moeins, Anoesyirwan Mukti, Muhi Nenden Pertiwi Noor, Juliansyah Nurlaelah Nurlaelah, Nurlaelah Nuzulul Hidayati Pardosi, Pardomuan Purnama, Sri Intan Rahayu, Mike Mega Reksa Dwi Sucipta Rosyad, Sholeh Rudiyanto Rudiyanto, Rudiyanto Rudiyanto, Rudiyanto Siti Saadah Suherman . Suherman . Widasari, Ela Wildan .