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All Journal Jurnal Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Edunomika (JIE) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Applied Community Engagement (JACE) eProceedings of Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
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Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand Saputri, Marheni Eka; Swasty, Wirania; Nastiti, Nisa Eka; Utami, Fitriani Nur; Sabrina, Keysia Shafa
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64573

Abstract

The lifestyle brand industry is highly competitive, with many brands competing for consumer attention and loyalty. This study aims to: 1) understand the adoption of the company's existing brand management, and 2) determine the optimal number of brands a company should own. Qualitative data were collected through in-depth interviews with key stakeholders, such as the co-founder, to understand the company's brand management practices. Secondary data in document reviews were used to assess the optimal number of brands. Based on the interviews, the company adopted the House of Brands and Sub-Branding strategies. From the document review, it was revealed that companies in the lifestyle brand industry in Indonesia tend to diversify their portfolios and expand product categories to reach various market segments and respond to trends. Having multiple brands provides flexibility in marketing strategies, positioning, and growth potential, which supports the overall development of the company.Industri lifestyle brand sangat kompetitif, dengan banyak merek bersaing untuk mendapatkan perhatian dan loyalitas konsumen. Penelitian ini bertujuan untuk: 1) mengetahui adopsi manajemen merek eksisting perusahaan saat ini, dan 2) menentukan jumlah merek optimal yang sebaiknya dimiliki perusahaan. Data kualitatif dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan utama, seperti co-founder, untuk memahami praktik manajemen merek perusahaan. Data sekunder berupa review dokumen digunakan untuk meninjau jumlah merek optimal. Berdasarkan wawancara, perusahaan mengadopsi strategi House of Brands dan Sub-Branding. Dari document review, terungkap perusahaan-perusahaan dalam industri lifestyle brand di Indonesia cenderung melakukan diversifikasi portofolio dan ekspansi kategori produk untuk menjangkau berbagai segmen pasar serta merespons tren. Memiliki banyak merek memberikan fleksibilitas dalam strategi pemasaran, positioning, dan potensi pertumbuhan yang mendukung keseluruhan perkembangan perusahaan.
Pengaruh Kegagalan Fungsional, Kegagalan Sistem, Kegagalan Informasi dan Kegagalan Layanan Terhadap Penggunaan M-Banking Serta Kaitannya dengan Kepuasan Nasabah BCA Mobile di Indonesia Intan Ayu Permatasari; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3720

Abstract

The rapid development of technology is the main driver of the emergence of digital-based products and services. One of the technology-based banking service products is mobile banking. In Indonesia, the mobile banking that has the most users is BCA Mobile. However, with the largest number of users, the quality of BCA Mobile itself still often complained about by its users. The purpose of this study was to determine how much influence functional failure, system failure, information failure, and service failure have on the use of BCA Mobile and its relationship with user satisfaction. The method used is quantitative method. The sampling technique uses SRS or simple random sampling with a sample size of 400 respondents who are BCA Mobile users in Indonesia. Data collection using a questionnaire distributed via Google Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0 software. The results of this study indicate that functional failure, information failure, and service failure have no effect on the use of BCA Mobile, while system failure has a negative and significant effect on the use of BCA Mobile, and the use of BCA Mobil affects user satisfaction.
Pengaruh Social Media Marketing Terhadap Repurchase Intention Melalui eWOM pada Produk The Originote di Indonesia Desdia Mulyadi; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4423

Abstract

Public awareness of skincare is increasing as evidenced by the income from beauty and care products in Indonesia which reached IDR 111.83 trillion. As a skincare brand, The Originote has been able to outperform its competitors through Social media marketing. Social media is a platform for distribution and communication of information between brands and consumers. The role of eWOM in this context is as a strong source of information to find out information from consumers by providing product reviews, recommending or simply sharing experiences. With the Social media marketing and eWOM that have been carried out, it is hoped that it can help the company in growing Repurchase Intention for The Originote products. The aim of this research is to determine the influence of Social media marketing on Repurchase Intention through eWOM. The research method used is a descriptive and quantitative approach. Data collection was through distributing questionnaires and sampling using the probability sampling method in the form of simple random sampling. The sample used in this research was 385 respondents. This research uses SmartPLS version 3 software to process the data. The results of this research found that Social media marketing influences Repurchase Intention, Social media marketing influences Electronic Word of Mouth, Electronic Word of Mouth influences Repurchase Intention and Social media marketing which is mediated by Electronic Word of Mouth influences Repurchase Intention.
Pengaruh Information Quality, Information Quantity, dan Information Credibility Pada TikTok Terhadap Purchase Intention SAFF & Co. di Jakarta Regina Amanda Kostianti; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4422

Abstract

Indonesia has experienced a significant increase in the number of internet users every year, which is utilized to access social media platforms like TikTok. SAFF & Co., a local Indonesian perfume brand, has leveraged TikTok to promote its products to reach a wider audience and generate e-WOM to boost purchasing intentions. This study aims to examine and analyze the simultaneous and partial effects of information quality, information quantity, and information credibility on purchase intention for SAFF & Co. in Jakarta through TikTok. A quantitative descriptive method was employed in this research. Data analysis was conducted using several techniques, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing both simultaneously and partially, and coefficient of determination. The results of the descriptive analysis showed that information quality, information quantity, and information credibility were in the good category. The hypothesis test results showed that information quality, information quantity, and information credibility have a simultaneous effect on purchase intention for SAFF & Co., and then information quality, information quantity, and information credibility have a partial effect on purchase intention. Based on the coefficient of determination, the influence of information quality, information quantity, and information credibility on purchase intention is 22.2%, and the remaining 77.8% is influenced by other variables not examined in this study.
Pengaruh Content Marketing Dan Influencer Marketing Tiktok Terhadap Purchase Intention Produk Kosmetik Madame Gie Di Jakarta Ismi Hashina Izzaty; Fitriani Nur Utami
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ygqgxs49

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan influencer marketing terhadap purchase intention produk kosmetik Madame Gie. Penelitian ini menggunakan metode penelitian kuantitatif, dengan menyebarkan kuesioner kepada 96 responden yang menggunakan media sosial TikTok dan berdomisili di Jakarta, pernah menonton konten yang terdapat pada akun TikTok Madame Gie dan pernah menonton konten influencer yang mempromosikan produk kosmetik Madame Gie. Teknik yang digunakan pada penelitian ini yaitu dengan uji regresi linier berganda. Hasil yang didapatkan yaitu masing-masing variabel content marketing dan infuencer marketing berpengaruh positif dan signifikan terhadap purchase intention secara parsial, selain itu variabel content marketing dan infuencer marketing berpengaruh positif dan signifikan terhadap purchase intention secara simultan, dengan pengaruh sebesar 79,3%
Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Konsumen Shopee Generasi Z di Jakarta Sinaga, Reynata; Utami, Fitriani Nur
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

AbstrakPertumbuhan teknologi yang terus berkembang pesat memberikan dampak yang signifikan, salah satunya adalahkemudahan berbelanja melalui platform e-commerce yang telah menjadi bagian dari gaya hidup dan telah berkembangmenjadi budaya yang populer di Indonesia, terutama di kalangan generasi Z. Penelitian ini bertujuan untuk mengetahuipengaruh shopping lifestyle dan hedonic shopping motivation terhadap impulse buying pada konsumen Shopeegenerasi Z di Jakarta. Jenis penelitian yang digunakan dalam peneltian ini adalah deskriptif-kausalitas denganmenggunakan metode kuantitatif. Skala pengukuran yang diterapkan pada penelitian adalah skala likert. Teknikpengumpulan sampel yang digunakan pada penelitian ini yaitu teknik non-probability sampling jenis purposivesampling, dengan jumlah sampel sebanyak 180 responden. Teknik analisis data yang digunakan dalam penelitian iniyaitu analisis regresi linear berganda. Berdasarkan hasil pengujian hipotesis diketahui bahwa shopping lifestyle danhedonic shopping motivation berpengaruh positif dan signifikan terhadap impulse buying baik secara simultan maupunparsial. Kata Kunci-shopping lifestyle; hedonic shopping motivation; impulse buying; e-commerce
Pengaruh Social Media Marketing Pada Instagram Melalui Customer Trust Terhadap Purchase Intention Produk Air Bambu Habiburrohman Habiburrohman, Fauzi; Utami, Fitriani Nur
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

AbstrakPenelitian ini dilakukan guna mengetahui dan menganalisis pengaruh social media marketing di Instagram terhadappurchase intention konsumen di air bambu habiburrohman melalui customer trust sebagai variabel mediasi.Penelitian ini mempergunakan metode kuantitatif dari jenis penelitian deskriptif. Pengambilan sampel dilaksanakandari metode non-probabilty sampling jenis incidental sampling, dengan jumlah responden sebanyak 320 orangesponden yang mempunyai instagram dan merupakan pengikut instagram Air Bambu Habiburrahman berusia 30-50Tahun. Pada penelitian ini mempergunakan Structural Equation Modeling (SEM) yang berbasis Partial Least Square(PLS) untuk teknik analisis data dengan menggunakan software SmartPLS versi 4.0. Berdasarkanhasil pengujianMenunjukkan bahwa nilai t-statistic memiliki angka > 1,96 dan nilai P Values seluruh hipotesis < 0,05 sehinggamenyatakan bahwa social media marketingberpengaruh terhadap purchaseintention dan terdapat efek mediasi darivariabel customer trust terhadap hubungan antara social media marketing dan purchase intention. Mampu terlihatbahwa nilai R square dari hasil pengolahan SmartPLS sebesar 0.263 yang memiliki arti bahwa socialmediamarketing memiliki pengaruh sebesar 26,3% terhadap purchase intention, dan dipengaruhi sebesar 73,7% olehvariabel lain diluar penelitian. Pada variabel Customer trust dapat memediasi hubungan antara social mediamarketing terhadap purchase intention sebesar 11,6% dan dipengaruhisebesar 88,4% oleh variabel lain diluarpenelitian. Kata Kunci-social media marketing, customer trust, purchase intention, Instagram
Pengaruh Kegagalan Fungsional, Kegagalan Sistem, Kegagalan Informasi Dan Kegagalan Layanan Terhadap Penggunaan M-Banking Serta Kaitannya Dengan Kepuasan Nasabah Bca Mobile Di Indonesia Permatasari, Intan Ayu; Utami, Fitriani Nur
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology has become the main driver of the emergence of digital-based products andservices. One of the technology-based banking service products is mobile banking. In Indonesia, the mobile bankingthat has the most users is BCA Mobile. However, with the most users, the quality of BCA Mobile itself still oftencomplained about by its users. This study aims to determine how much influence functional failure, system failure,information failure, and service failure have on the use of BCA Mobile and its relationship with user satisfaction. Themethod used is quantitative method. The sampling technique uses SRS or simple random sampling with a sample sizeof 400 respondents who are BCA Mobile users in Indonesia. Data collection using a questionnaire distributed viaGoogle Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0 software. The results of this studyindicate that functional failures, system failures, information failures, and service failures are in the "Good" category.Functional failure, information failure, and service failure have no effect on the use of BCA Mobile.Meanwhile, systemfailure has a negative and significant effect on the use of BCA Mobile.And the use of BCA Mobil affects usersatisfaction.Keywords-failure, mobile banking, satisfaction
Pengaruh E-Service Quality Terhadap E-Customer Loyalty Dengan ECustomer Satisfaction Sebagai Variabel Intervening Pada Aplikasi Bukalapak Di Indonesia Utami, Fitriani Nur; Firdaus, Agi Fahmi
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring dengan meningkatnya jumlah pengguna internet dan sektor e-commerce di Indonesia, persaingan di sektorbisnis semakin ketat. Para pemain di industri e-commerce berlomba-lomba untuk mengembangkan danmempertahankan konsumen dengan memberikan manfaat seperti peningkatan layanan yang dapat memuaskan danmenumbuhkan loyalitas konsumen. hal ini pada tahun 2023, Bukalapak mengalami penurunan jumlah pengunjungdari sebelumnya. Penelitian ini menggunakan e-customer satisfaction sebagai variabel intervening pada aplikasiBukalapak Indonesia untuk menganalisis dampak dari e-service quality terhadap e-customer loyalty. Penelitianberjenis kausalitas dan deskriptif dengan metode kuantitatif. Simple random sampling, sebuah teknik pengambilansampel probabilitas, dipergunakan untuk menentukan teknik sampel. Dengan sampel Sebanyak 302 responden yangmenggunakan aplikasi Bukalapak yang melakukan dua kali pembelian serta pengguna aktif selama enam bulansebelumnya. 30 item dipergunakan sebagai item kuesioner. SEM PLS dipergunakan dalam teknik analisis data, danperangkat lunak SmartPLS versi 4.1.0.6 digunakan. Temuan menghasilkan e-service quality memengaruhi e-customersatisfaction secara signifikan, e-customer satisfaction memengaruhi e-customer loyalty secara signifikan, e-servicequality memengaruhi e-customer loyalty secara signifikan, dan e-service quality yang dimediasi e-customersatisfaction memengaruhi e-customer loyalty secara signifikan. Kata Kunci-Bukalapak, e-service quality, e-customer loyalty, e-customer satisfaction.
Pengaruh Online Customers Shopping Experience terhadap Online Impulsive Buying melalui Attitudinal Loyalti pada Shopee di Provinsi DKI Jakarta Maulidia, Robiatul; Utami, Fitriani Nur
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Di era digital dan kemajuan teknologi, platform e-commerce seperti Shopee telah mengubah cara orang berbelanja.Pengalaman berbelanja online yang menyenangkan di Shopee dapat berdampak besar pada perilaku pembelianimpulsif dan loyalitas konsumen. Penelitian ini bertujuan untuk mengetahui besarnya pengaruh online customersShopping Experience terhadap online impulsive buying melalui attitudinal loyalty pada Shopee di Provinsi DKIJakarta.Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria tertentu sehingga memperoleh jumlahsampel sebanyak 96 responden konsumen Shopee di Provinsi DKI Jakarta. Jenis data yang digunakan adalah datakuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Metode pengumpulandata yang digunakan dalam penelitian ini adalah menggunakan metode kuesioner. Analisis data penelitian inimenggunakan analisis deskriptif, uji outer dan inner,uji T.Hasil penelitian menjelaskan bahwa aspek fungsionality online customers Shopping Experience berpengaruhpositif terhadap online impulsive buying, aspek psychological online customers Shopping Experience berpengaruhpositif terhadap online impulsive buying, aspek fungsionality online customers Shopping Experience berpengaruhpositif terhadap attitudinal loyalty, aspek psychological online customers Shopping Experience berpengaruh positifterhadap attitudinal loyalty, aspek fungsionality online customers Shopping Experience berpengaruh terhadap onlineimpulsive buying dan attitudinal loyalty, aspek psychological online customers Shopping Experience berpengaruhterhadap online impulsive buying dan attitudinal loyalty dan attitudinal loyalty berpengaruh positif terhadap onlineimpulsive buying.Kata Kunci: pengalaman berbelanja online pelanggan, pembelian impulsif, sikap loyalitas.
Co-Authors Aldi Akbar Anita Silvianita Arthadita, Sherly Desdia Mulyadi Devilia Sari Dyahtritami, Vigi Reinaning Firdaus, Agi Fahmi Habiburrohman, Fauzi Intan Ayu Permatasari Iqbal Tika Angkasa Ismi Hashina Izzaty Mahir Pradana Marheni Eka Saputri Maulidia, Robiatul Muhamad Nabil Nisa Eka Nastiti Nurul Fauziyah Rahmah Permatasari, Intan Ayu Putri, Ayu Wulansari Kusuma R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Regina Amanda Kostianti Rubianti, Nurafni Sabrina, Keysia Shafa Saragih, Rohmat Saragih, Romat Sherly Artadita Sinaga, Reynata Suciyani, Galuh Taffy Andira Kaljabar Vida Wahda Maulida Wirania Swasty Yulia Nur Hasanah