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All Journal Jurnal Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Ilmiah Edunomika (JIE) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Applied Community Engagement (JACE) eProceedings of Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Communication, Business and Social Science (JCOBS)
Fitriani Nur Utami
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Electronic Word Of Mouth Melalui Tiktok Terhadap Minat Beli Skincare Lokal Avoskin Di Tiktok Shop Dengan Kesadaran Merek Sebagai Variabel Intervening Ramadhani, Akhdiyat Nizar; Utami, Fitriani Nur
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Avoskin sebagai brand skincare lokal juga tidak luput dari penggunaan TikTok untuk memasarkan produknya. eWOM sendiri dapat mempengaruhi kesadaran merek dan minat beli konsumen potensial. Oleh karena itu, penelitian ini bertujuan untuk membahas dan menganalisis dampak langsung electronic word of mouth (e-WOM) terhadap minat beli, dampak langsung e-WOM terhadap kesadaran merek, dampak langsung kesadaran merek terhadap minat beli dan efek tidak langsung e-WOM pada minat beli yang dimediasi kesadaran merek.Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampel menggunakan nonprobability sampling dengan purposive sampling. Dengan menggunakan rumus Slovin, jumlah responden yang digunakan dalam penelitian ini adalah 400 responden. Teknik analisis data yang digunakan adalah analisis deskriptif dan partial least square structural equation model (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS 3. Hasil analisis deskriptif menunjukkan bahwa variabel e-WOM, minat beli dan kesadaran merek yang diteliti semuanya berada dalam kategori yang baik. Hasil pengujian hipotesis menunjukkan bahwa e-WOM berpengaruh positif dan signifikan terhadap minat beli, e-WOM berpengaruh positif dan signifikan terhadap kesadaran merek, kesadaran merek berpengaruh positif dan signifikan terhadap minat beli, dan e-WOM berpengaruh positif dan signifikan terhadap minat beli melalui kesadaran merek. Kata kunci-Electronic Word of Mouth; Kesadaran Merek; Minat Beli
Penerapan Strategi Pemasaran Digital Pada UMKM Di Kabupaten Bandung (Studi Kasus Loka UKM Startup) Pratama, Muhammad Nanda; Utami, Fitriani Nur
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi kontributor utama PDB di Indonesia, meskipun memberikankontribusi signifikan terhadap Produk Domestik Bruto, UMKM masih menghadapi tantangan dalam mengadopsiteknologi dan memahami pemasaran digital. Pada Tugas Akhir ini berisi hasil observasi dan implementasi beberapaUMKM yang menjadi klien Loka UKM yang penulis tangani, dari UMKM tersebut diawali dengan analisapermasalahan seperti yang dialami UMKM Feelsbox yang membutuhkan layanan Manajemen Sosial Media,Kemudian UMKM Smartbag yang menggunakan layanan Iklan digital. UMKM tersebut memiliki tujuan untukmeningkatkan eksistensi digital bisnis mereka. Loka UKM, sebagai Digital Marketing Agency dan IT enabler, hadirsebagai solusi untuk membantu UMKM mengatasi kendala tersebut. Melalui layanan pemasaran digital dan pelatihanyang komprehensif, Loka UKM mendukung UMKM dalam meningkatkan daya saing, efisiensi operasional, danmengakses pasar digital yang berkembang. Dukungan ini krusial mengingat minimnya akses pelatihan danpengetahuan di kalangan UMKM. Loka UKM berperan sebagai mitra strategis dalam mengarahkan UMKM menujudigitalisasi penuh, memastikan keterlibatan optimal di era distrupsi digital aehingga dengan adanya Loka UKM,diharapkan UMKM dapat terus berkontribusi pada pertumbuhan ekonomi Indonesia. Kata Kunci-UMKM, Loka UKM, pemasaran digital, startup, operasional.
Pengaruh Kegagalan Fungsional, Kegagalan Sistem, Kegagalan Informasi dan Kegagalan Layanan Terhadap Penggunaan M-Banking Serta Kaitannya dengan Kepuasan Nasabah BCA Mobile di Indonesia Intan Ayu Permatasari; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3720

Abstract

The rapid development of technology is the main driver of the emergence of digital-based products and services. One of the technology-based banking service products is mobile banking. In Indonesia, the mobile banking that has the most users is BCA Mobile. However, with the largest number of users, the quality of BCA Mobile itself still often complained about by its users. The purpose of this study was to determine how much influence functional failure, system failure, information failure, and service failure have on the use of BCA Mobile and its relationship with user satisfaction. The method used is quantitative method. The sampling technique uses SRS or simple random sampling with a sample size of 400 respondents who are BCA Mobile users in Indonesia. Data collection using a questionnaire distributed via Google Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0 software. The results of this study indicate that functional failure, information failure, and service failure have no effect on the use of BCA Mobile, while system failure has a negative and significant effect on the use of BCA Mobile, and the use of BCA Mobil affects user satisfaction.
Pengaruh Information Quality, Information Quantity, dan Information Credibility Pada TikTok Terhadap Purchase Intention SAFF & Co. di Jakarta Regina Amanda Kostianti; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4422

Abstract

Indonesia has experienced a significant increase in the number of internet users every year, which is utilized to access social media platforms like TikTok. SAFF & Co., a local Indonesian perfume brand, has leveraged TikTok to promote its products to reach a wider audience and generate e-WOM to boost purchasing intentions. This study aims to examine and analyze the simultaneous and partial effects of information quality, information quantity, and information credibility on purchase intention for SAFF & Co. in Jakarta through TikTok. A quantitative descriptive method was employed in this research. Data analysis was conducted using several techniques, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, hypothesis testing both simultaneously and partially, and coefficient of determination. The results of the descriptive analysis showed that information quality, information quantity, and information credibility were in the good category. The hypothesis test results showed that information quality, information quantity, and information credibility have a simultaneous effect on purchase intention for SAFF & Co., and then information quality, information quantity, and information credibility have a partial effect on purchase intention. Based on the coefficient of determination, the influence of information quality, information quantity, and information credibility on purchase intention is 22.2%, and the remaining 77.8% is influenced by other variables not examined in this study.
Pengaruh Social Media Marketing Terhadap Repurchase Intention Melalui eWOM pada Produk The Originote di Indonesia Desdia Mulyadi; Fitriani Nur Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4423

Abstract

Public awareness of skincare is increasing as evidenced by the income from beauty and care products in Indonesia which reached IDR 111.83 trillion. As a skincare brand, The Originote has been able to outperform its competitors through Social media marketing. Social media is a platform for distribution and communication of information between brands and consumers. The role of eWOM in this context is as a strong source of information to find out information from consumers by providing product reviews, recommending or simply sharing experiences. With the Social media marketing and eWOM that have been carried out, it is hoped that it can help the company in growing Repurchase Intention for The Originote products. The aim of this research is to determine the influence of Social media marketing on Repurchase Intention through eWOM. The research method used is a descriptive and quantitative approach. Data collection was through distributing questionnaires and sampling using the probability sampling method in the form of simple random sampling. The sample used in this research was 385 respondents. This research uses SmartPLS version 3 software to process the data. The results of this research found that Social media marketing influences Repurchase Intention, Social media marketing influences Electronic Word of Mouth, Electronic Word of Mouth influences Repurchase Intention and Social media marketing which is mediated by Electronic Word of Mouth influences Repurchase Intention.
PENGARUH E-SERVICE QUALITY DAN BRAND IMAGE TERHADAP MINAT BELI BUKALAPAK PADA GENERASI MILENIAL DI INDONESIA Utami, Fitriani Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11590

Abstract

The aim of this research is to determine and analyze the magnitude of the influence of e-service quality and Brand Image on the buying interest of the millennial generation in Indonesia. This research uses quantitative methods with descriptive research type. To collect data, we used a non-probability sampling method, namely purposive sampling and collected it from the responses of 96 people using questionnaires sent via social media platforms including Instagram, Whatsapp and Facebook. With the help of SPSS 27, research was analyzed using descriptive analysis and multiple linear regression analysis on the processed data. The results of descriptive analysis reveal that the variables studied, namely e-service quality, brand image, and purchase interest fall into the good category with respective percentages, namely e-service quality 72.49%, brand image 55%, and purchase interest 53%. The results of the hypothesis test show that the e-service quality and brand image variables have a significant influence on the buying interest of the millennial generation in Indonesia. As much as 83.2% of purchasing interest is influenced by e-service quality and brand image. The rest is influenced by other variables, namely Social Media Marketing, Perceived Trust, E-WOM, customer satisfaction at 16.8%.
Pengaruh E-Service Quality Dan Promosi Terhadap Kepuasan Pelanggan Grabfood Pada Generasi Z Di Bali G A Ayu Putu Pritta Devi Pradnyan Andari; Fitriani Nur Utami
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i2.8739

Abstract

Online food delivery (OFD) has now become an important requirement for the people of Indonesia, so that OFD servicesare now competing to provide the best satisfaction to their customers. In Indonesia, OFD services vary. Grab with theOFD function, namely Grabfood. With many competitors, Grabfood must always provide maximum service and attractiveincentives for customers to be satisfied with the services provided. The purpose of this study is to identify and analyze theimpact of advertising and e-service quality on customer satisfaction, either partially or simultaneously, among GenerationZ in Bali. The method used in this research is a quantitative method combined with a descriptive method. The scale usedis the Likert scale and several linear regression tests, partial tests ( t test) and simultaneous tests (F test) are used toanalyze the data. Electronic service quality, promotion and customer satisfaction are at the appropriate level, proportional toeach variable. Then, the results of the promotion test show that partially and simultaneously, the quality of e-serviceshas a significant influence on GrabFood customer satisfaction in Generation z Bali. The influence of the independentvariables quality and promotion of electronic services on the dependent variable, namely customer satisfaction, is 69.2%.The remaining 30.8% is an influence variable that was not examined carefully in this research.
Co-Authors Aldi Akbar Angkasa, Iqbal Tika Anita Silvianita Arthadita, Sherly Desdia Mulyadi Devilia Sari Dyahtritami, Vigi Reinaning Firdaus, Agi Fahmi G A Ayu Putu Pritta Devi Pradnyan Andari Habiburrohman, Fauzi Intan Ayu Permatasari Ismi Hashina Izzaty Kumalasari, Amalina Dewi Liana, Mustika Mahir Pradana Marheni Eka Saputri Maulidia, Robiatul Nabil, Muhamad Nisa Eka Nastiti Nurul Fauziyah Rahmah Permatasari, Intan Ayu Pratama, Muhammad Nanda Putri, Ayu Wulansari Kusuma R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Ramadhani, Akhdiyat Nizar Regina Amanda Kostianti Rubianti, Nurafni Sabrina, Keysia Shafa Saragih, Rohmat Saragih, Romat Sherly Artadita Sinaga, Reynata Suciyani, Galuh Taffy Andira Kaljabar Vida Wahda Maulida Wirania Swasty Yulia Nur Hasanah