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All Journal ProBank: Jurnal Ekonomi dan Perbankan Journal of Management Review Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) International Journal of Marine Engineering Innovation and Research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Eduvest - Journal of Universal Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat
Sirait, Hermin
Universitas Darma Persada
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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PERAN MEDIA SOSIAL TERHADAP UPAYA STRATEGI PENINGKATAN PENJUALAN PRODUK UMKM (STUDI KASUS: KACANG MEDE “DAPUR UMI”, CILEUNGSI – BOGOR) Christanti, Shenda Aprilia; Anggraeni, Devi; Sirait, Hermin
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3397

Abstract

Perkembangan teknologi di era 4.0 membuat persaingan usaha semakin meningkat. Pelaku UMKM perlu melakukan perubahan dan beradaptasi dengan perkembangan teknologi tersebut guna dapat bersaing dengan kompetitor. Akibat pandemi, banyak pelaku UMKM yang beralih ke perdagangan elektronik (e-commerce) untuk meningkatkan penjualan, tetapi hal tersebut tidak di dukung dengan kemampuan pelaku UMKM dalam menggunakan teknologi. Akibatnya, masih banyak pelaku UMKM yang tidak berkembang dan masih pada jangkauan yang sama. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pemahaman dan keterampilan pada pelaku UMKM yaitu “Kacang Mede Dapur Umi” tentang bagaimana pemanfaatan media sosial dalam memasarkan produk. Melalui media sosial, pelaku UMKM dapat memperluas jangkauan pasar, meningkatkan kesadaran merek dan mempromosikan produk atau layanan. Disisi lain, media sosial sebagai sarana penjualan produk yang efektif dan efisien serta kegiatan ini juga melakukan pendampingan dalam memanfaatkan berbagai marketplace sebagai sarana penjualan produk. Kegiatan ini menggunakan metode pendekatan kontektual yaitu dengan memberikan materi terlebih dahulu, kemudian workshop dengan mengunggah langsung produk-produk yang dihasilkan oleh pelaku UMKM “Kacang Mede Dapur Umi”. Hasil kegiatan ini yaitu adanya pemahaman pelaku UMKM tentang pemasaran melalui media sosial, memahami produk yang dihasilkan dan mampu melakukan promosi melalui media sosial secara mandiri
PENTINGNYA MENGENALI POTENSI DIRI DALAM MEMBANTU MENGGAPAI PRESTASI MAHASISWA Shenda Aprilia Christanti; Devi Anggraeni; Hermin Sirait
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 10: Maret 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i10.9918

Abstract

Persaingan yang terjadi pada dunia kerja saat ini tidaklah mudah. Persaingan yang ketat megharuskan setiap individu memiliki keahlian/ skill yang dapat diunggulkan, sehingga mudah dalam beradaptasi di dunia kerja. Kemampuan dan keahlian setiap individu muncul dari potensi diri yang digali. Karena, potensi diri merupakan kualitas terpendam seseorang yang dapat diwujudkan dan dikembangkan melalui berbagai pengalaman yang akan mengarahkan individu pada keberhasilan dan pencapaian dalam hidup. (David Yun Dai, 2020). Tujuan kegiatan pengabdian masyarakat ini dilakukan untuk memberikan pemahaman terkait pentingnya mengenali potensi diri kepada mahasiswa/i organisasi Fakultas Ekonomi Universitas Darma Persada. Kegiatan ini menjadi agenda penting utamanya bagi mahasiswa yang sedang memulai mengikuti organisasi, sehingga dapat menjadi acuan dan persiapan dalam mengenali potensi diri masing-masing. Metode yang digunakan pada kegiatan ini menggunakan interactive learning dan pendekatan kontekstual. Hasil pada kegiatan pengabdian masyarakat ini, peserta mendapatkan dampak baik yaitu lebih memahami dan siap dalam menggali potensi diri melalui beberapa cara seperti yang sudah disampaikan oleh pemateri. Artikel ini dibuat dari hasil pelaksanaan seminar yang diadakan oleh Himpunan Mahasiswa Manajemen UNSADA yang berjudul “Kenali Potensi, Gapai Prestasi".
Analysis of Optimal Stock Portfolio Formation Using the Single Index Model as the Basis for Investment Decisions Sirait, Hermin; Hanifah, Wanda Nur; Anggraeni, Devi; Christanti, Shenda Aprilia
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1805

Abstract

Calculation and determination the optimal portfolio by Single Index Model method, which involves several stages of calculation. These stages comprise the determination of the optimal portfolio and the identification of the optimal proportion of funds to be invested in the securities that included in the optimal portfolio. This study also presents the results of the return and risk analysis of the optimal portfolio securities. A sample of LQ45 listed, and seven optimal portfolio stocks were identified are Barito Pacific Tbk (BRTP), Medco Energi Internasional Tbk (MEDC), Indofood Sukses Makmur Tbk (INKP), Bank Mandiri (Persero) Tbk (BMRI), Mitra Pack Tbk (PTMP), Essa Industries Indonesia Tbk (ESSA), and GoTo Gojek Tokopedia Tbk (GOTO).
PENGARUH RASIO LIKUDITAS, PERTUMBUHAN PENJUALAN DAN AKTIVITAS TERHADAP PROFITABILITAS Sirait, Hermin; Novianti, Vivi; Lestari, Rohani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11562

Abstract

This study was proposed to determine how much influence the liquidity ratio, sales growth and activity have on profitability in automotive sub-sector companies. This study uses secondary data, the financial data of automotive companies listed on the IDX for the period 2018 – 2022. The sample technique uses purposive sampling and the analytical tool technique uses simple linear and multiple linear regression. The results of this study indicate that liquidity ratio, sales growth ratio and activity ratio partially have effect on profit. The Liquidity ratio, sales growth ratio and activity ratio simultaneously also have effect on profit growth. The variables show effect on profit, with an Adjusted R2 value of 0.0596 (59.6%), which means that the variables, Current Ratio, sales growth and Inventory Turnover, have effect on profit 59.6 % while the remaining 40.4% is explained by other variables beyond this. Partially the quality of the liquidity ratio, sales growth and activities have effect on profit.
Competitive Advantage Analysis of Shipyard Companies in Indonesia Resa Nurlaela Anwar; Danny Faturachman; Melani Quintania; Hermin Sirait; Rini Setiawati
International Journal of Marine Engineering Innovation and Research Vol. 5 No. 2 (2020)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v5i2.6011

Abstract

The development of the shipping and shipyard industries in Indonesia over the past ten years has been very slow. Some of the causes, including low productivity and capacity, are the main reasons for this industry's penetration. In addition, the weakening of the national economy as a result of the weakening of the global economy also affected the domestic shipping industry. The competitiveness of the shipping and shipyard industry is influenced by industrial competitiveness and national competitiveness, so that shipyard industry problems must be solved comprehensively, accompanied by strategic and systematic steps in order to be able to compete sustainably. This study aims to analyze the strategies used by several shipping companies and shipyard companies to be able to survive and compete to win and get through severe conditions. This study uses descriptive qualitative method, which is supported by semi-structured interview techniques to obtain the data used in determining the resource person, using a purposive sampling method. The data collected is then tested for validity by using the triangulation of data sources to process the data obtained in developing alternative strategies using SWOT analysis (Strength, Weakness, Opportunities, Threat) In addition to the combination of SWOT methods. The findings of the research results state that all companies carry out defensive strategies so that they are a company that still exists today.
Co-Authors Daniel Rahandri Danny Faturachman, Danny Devi Anggraeni Devi Anggraeni Endang Tri Pujiastuti Hanifah, Wanda Nur Irma Citarayani Lestari, Rohani Melani Quintania Muttaqin, Pebriyanti Nur Azizah Oryza Sativa Heningtyas Resa Nurlaela Anwar Rini Setiawati Rini Setiawati Rohani Lestari Saminem Shenda Aprilia Christanti Vivi Novianti