Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal INFERENSI Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Abdimas ADPI Sosial Dan Humaniora Indonesian Journal of Business Analytics (IJBA) Bulletin of Management and Business Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR)
Anita Rahmawaty
Institut Agama Islam Negeri Kudus
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : INFERENSI

 1 
THE ROLE OF RELATIONSHIP MARKETING AND SHARIAH COMPLIANCE ON CUSTOMERS’ LOYALTY IN ISLAMIC MICROFINANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 10, No 1 (2016)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v10i1.1-24

Abstract

The purpose of this research is to examine and analize the effect of relationshipmarketing and shariah compliance on customers’ satisfaction and loyalty. This research is a survey research which used a quantitative approach. The data were obtained from 185 respondents by using convenience sampling technique. The research model testing technique used the path analysis approach. The results showed that relationship marketing positively and significantly had effects on customers’ satisfaction and loyalty. In this research, it is found also that shariah compliance is not related to customers’ satisfaction. Nevertheless, it is found that shariah compliance is indirectly able to influence the loyalty through customers’ satisfaction. Thus, the research findings suggest that relationship marketing becomes the important variable that affects the customers’ satisfaction and loyalty.
MODEL ADOPSI PRODUK BANK SYARI’AH DI KUDUS: PENGEMBANGAN THEORY OF REASONED ACTION DAN SYARIAH COMPLIANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 8, No 2 (2014)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v8i2.309-330

Abstract

This study aims to analyze adoption model of Islamic bank products based onTheory of Reasoned Action (TRA) on the societies in Kudus. This study is a typeof survey research by using a quantitative approach. The research data areobtained from 140 respondents by using convenience sampling technique. Forresearch model testing technique, it used the statistical test Discriminant Analysis.The findings of this study is shown that the value of 0.753 CR2. If this value issquared (0,753)2 = 0,567, meaning that all discriminant variables (subjectivenorm,  attitude  towards use, syariah  compliance  and  trust)  can explain thedifferences in  people’s behavior  towards Islamic bank products  between thecustomers of Islamic bank (adopter) and non-customers (non-adopter) by 56,7%.While the adoption rate of product acceptance  in  the Islamic bank can be predictedwith four predictor variables with the classification level of 95.7% with two levelsof adoption of Islamic bank products (adopters and non-adopters).
PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 5, No 1 (2011)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v5i1.53-80

Abstract

The research is subjected to measure empiric factors that influence onthe consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. Therewill be four variables influencing customer loyalities: service performance(serperf), satisfaction, trust and comitment. This reserach is quantitativeresearch with positivistic paradigm. The object of the research is thecustomer of this bank through accidental sampling then Ordinary leastsquare is applied.The finding shows four independent variables but only two of them willinfluence the customer loyalities that are satisfaction and comitment.On the other hands variable of service performance and trust do notinfluence toward customer loyalty. Even that only two variables theAdjusted R2 is 0.727, it means that service performance, satisfaction,trust and commitment could influence customer loyalities for about 72%and the residue of 28% is shown through other variables outside theresearch models. Finally, it could be conclude that the satisfaction andcomitment are important factors that influence customer loyalities ofSyaria bank in Kudus.
Co-Authors Ahamed, Forbis Anggie Nurulita Aryanti Muhtar Kusuma Dilla Ajeng Diah Saputri Eni Kusrini Hana, Kharis Fadlullah Hidayatum Muafiyah Husnurrosyidah, Husnurrosyidah Kharis Fadlullah Hana Khoirunnisa, Awaliyatu Kiswati, Kiswati Notoadmojo, Iqbal PUJI ASTUTIK Rakhmawati, Ita Saputri, Dilla Ajeng Diah Sari, Sisca Apriliana Siti Zulfa Nadiya Supriyono, Ziana Fitri taufikin, taufikin Wahibur Rokhman Widi Savitri Andriasari Yasin, Yasin