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IS GOJEK DRIVERALREADY PROSPEROUS BY MAQASID SYARIAH? Anita Rahmawaty; Kharis Fadlullah Hana; Aryanti Muhtar Kusuma; Anggie Nurulita
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 7, No 1 (2021): JUNI 2021
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v7i1.3107

This study aims to analyze the welfare of Millenial Gojek driver in Kudus district from the perspective of maqashid sharia. This research is field research using a qualitative approach. Research data were collected through interviews, observation, and documentation. Informants in this study are Millenial Gojek drivers who operate in Kudus district and have joined as Gojek partners for at least four months. The results showed that first, Millenial Gojek drivers in Kudus district have not fully achieved maslahah welfare. This is because the needs for dharuriyat has not been fully met, namely 5 research indicators among others hifdz al-din, hifdz al-nafs, hifdz al-aql, hifdz al-nasl, dan hifdz al-mal. Second, the hajiyat needs of informants have been met, namely having a motorbike and smartphone. Third, tahsaniyat needs of the informants have not been fulfilled, namely health insurance.

THE ROLE OF RELATIONSHIP MARKETING AND SHARIAH COMPLIANCE ON CUSTOMERS’ LOYALTY IN ISLAMIC MICROFINANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 10, No 1 (2016)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v10i1.1-24

The purpose of this research is to examine and analize the effect of relationshipmarketing and shariah compliance on customers’ satisfaction and loyalty. This research is a survey research which used a quantitative approach. The data were obtained from 185 respondents by using convenience sampling technique. The research model testing technique used the path analysis approach. The results showed that relationship marketing positively and significantly had effects on customers’ satisfaction and loyalty. In this research, it is found also that shariah compliance is not related to customers’ satisfaction. Nevertheless, it is found that shariah compliance is indirectly able to influence the loyalty through customers’ satisfaction. Thus, the research findings suggest that relationship marketing becomes the important variable that affects the customers’ satisfaction and loyalty.

MODEL ADOPSI PRODUK BANK SYARI’AH DI KUDUS: PENGEMBANGAN THEORY OF REASONED ACTION DAN SYARIAH COMPLIANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 8, No 2 (2014)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v8i2.309-330

This study aims to analyze adoption model of Islamic bank products based onTheory of Reasoned Action (TRA) on the societies in Kudus. This study is a typeof survey research by using a quantitative approach. The research data areobtained from 140 respondents by using convenience sampling technique. Forresearch model testing technique, it used the statistical test Discriminant Analysis.The findings of this study is shown that the value of 0.753 CR2. If this value issquared (0,753)2 = 0,567, meaning that all discriminant variables (subjectivenorm, attitude towards use, syariah compliance and trust) can explain thedifferences in people’s behavior towards Islamic bank products between thecustomers of Islamic bank (adopter) and non-customers (non-adopter) by 56,7%.While the adoption rate of product acceptance in the Islamic bank can be predictedwith four predictor variables with the classification level of 95.7% with two levelsof adoption of Islamic bank products (adopters and non-adopters).

PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 5, No 1 (2011)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v5i1.53-80

The research is subjected to measure empiric factors that influence onthe consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. Therewill be four variables influencing customer loyalities: service performance(serperf), satisfaction, trust and comitment. This reserach is quantitativeresearch with positivistic paradigm. The object of the research is thecustomer of this bank through accidental sampling then Ordinary leastsquare is applied.The finding shows four independent variables but only two of them willinfluence the customer loyalities that are satisfaction and comitment.On the other hands variable of service performance and trust do notinfluence toward customer loyalty. Even that only two variables theAdjusted R2 is 0.727, it means that service performance, satisfaction,trust and commitment could influence customer loyalities for about 72%and the residue of 28% is shown through other variables outside theresearch models. Finally, it could be conclude that the satisfaction andcomitment are important factors that influence customer loyalities ofSyaria bank in Kudus.

Model Shariah Relationship Marketing dalam Meningkatkan Kepuasan dan Loyalitas pada Lembaga Keuangan Mikro Syariah Anita Rahmawaty
Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Vol 49, No 2 (2015)
Publisher : Faculty of Sharia and Law - Sunan Kalijaga State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajish.2015.49.2.356-385

This research aims to test the theoretical model of the effect of shariah relationship marketing, customer value and product advantage on satisfaction and loyalty. This research is different from previous researches by developing a new variable, namely the shariah relationship marketing predicted to influence satisfaction and loyalty. This research is a survey research by using a quantitative approach. The research data are obtained from 185 respondents by using convenience sampling technique. The research model testing technique uses the path analysis approach. The results showed that shariah relationship marketing positively and significantly effects on customer value, product advantage, satisfaction and loyalty. Nevertheless, in this research, it is found also that product advantage is not related to satisfaction and loyalty. Thus, the research findings suggest that shariah relationship marketing and customer value are the important variables that affect the satisfaction and loyalty.

Pemberdayaan UMKM Melalui Pelatihan Penyusunan Laporan Keuangan Berbasis Aplikasi MYOB di Desa Padurenan, Kabupaten Kudus Anita Rahmawaty; Siti Zulfa Nadiya
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 4 No. 3 (2023): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v4i2.319

The main issue of this activity is embroidery and convection products as one of the main commodities of Kudus. Both superior products are developed in Padurenan village which has great potential for productive economic development, but its financial performance is still very limited. The purpose of this activity is to provide training on preparing financial reports to MSME actors to improve their financial performance. The method of this activity is in the form of training in preparing financial reports based on the MYOB application using 3 methods, namely the lecture, practice, and discussion methods. The material in this training is MSME accounting and the practice of preparing financial reports using the MYOB application. The results of the community service training showed that there was an increase in the financial performance of the MSME embroidery and convection cluster in Padurenan Village, Kudus. After the training activities, MSMEs are increasingly skilled at compiling financial reports using the MYOB application so that they can improve their financial performance.

Spiritual Quotient as an Extending the TAM Model: Gen Z Muslim’s Intention to Use Islamic E-Wallet Rahmawaty, Anita; Taufikin, Taufikin; Astutik, Puji
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14912

This study explores the role of Spiritual Quotient (SQ) in adopting Islamic e-wallets using the Technology Acceptance Model (TAM) approach. The data for this research were obtained from 130 Gen Z Muslim users of Islamic e-wallets in Central Java, Indonesia. The research data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this study reveal that spiritual quotient and perceived benefit have a positive and significant influence on the intention to use Islamic e-wallets. However, perceived usefulness and perceived ease of use do not significantly affect the intention to use. Through this research, Islamic e-wallet service providers can further enhance system performance, effectiveness, and ease of use to build higher service credibility.

Model Shariah Relationship Marketing dalam Meningkatkan Kepuasan dan Loyalitas pada Lembaga Keuangan Mikro Syari’ah Rahmawaty, Anita
Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Vol 49 No 2 (2015)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajish.v49i2.146

This research aims to test the theoretical model of the effect of shariah relationship marketing, customer value and product advantage on satisfaction and loyalty. This research is different from previous researches by developing a new variable, namely the shariah relationship marketing predicted to influence satisfaction and loyalty. This research is a survey research by using a quantitative approach. The research data are obtained from 185 respondents by using convenience sampling technique. The research model testing technique uses the path analysis approach. The results showed that shariah relationship marketing positively and significantly effects on customer value, product advantage, satisfaction and loyalty. Nevertheless, in this research, it is found also that product advantage is not related to satisfaction and loyalty. Thus, the research findings suggest that shariah relationship marketing and customer value are the important variables that affect the satisfaction and loyalty.

Exploring How Islamic Financial Literacy, Promotion, and Product Quality Affect Saving Intention Through Customer Trust as Mediator Anita Rahmawaty; Dilla Ajeng Diah Saputri; Hidayatum Muafiyah; Widi Savitri Andriasari; Eni Kusrini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15175

This research aims to analyze the effect of Islamic financial literacy, promotion, and product quality on saving intention in Islamic microfinance with customer trust serving as mediator. The samples were selected from customers (n = 170) of Islamic microfinance institutions in Central Java, Indonesia. Data were collected using a questionnaire and the Partial Least Squares Structural Equation Modeling (PLS-SEM) as the data processing tool. The results of this research revealed that Islamic financial literacy and product quality have a positive and significant effect on customer trust and saving intention. However, the promotion failed to have a significant direct effect on customer trust. In addition, customer trust mediates the effect of Islamic financial literacy and product quality towards the saving intention of Islamic products in Islamic microfinance. Nevertheless, customer trust did not serve as a significant mediator for the effect of the promotion on saving intention. Therefore, Islamic microfinance practitioners are encouraged to enhance saving intention by focusing on Islamic financial literacy, promotion, product quality, and customer trust. Moreover, the promotion needs to be developed using appropriate strategies to increase customer trust.

An Integrated TAM–TPB Model for Gen Z Muslims' Purchasing of Halal Products on Social Commerce Platforms Rahmawaty, Anita; Saputri, Dilla Ajeng Diah
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15341

This study aims to develop a model of halal product purchasing behavior on social commerce platforms by integrating the TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) models, as well as additional variables of halal lifestyle and privacy awareness. Data were collected from 450 Gen Z Muslim respondents in Central Java, Indonesia, and analyzed using PLS-SEM, a technique effective in evaluating construct validity, reliability, and inter-variable relationships. The results indicate that perceived usefulness and privacy awareness significantly influence attitudes toward purchasing halal products, while perceived ease of use does not have a significant effect. The TPB factors (attitude, subjective norm, and perceived behavioral control) together with privacy awareness were found to form strong behavioral intention. Conversely, halal lifestyle does not significantly influence behavioral intention. However, halal lifestyle, perceived behavioral control, and behavioral intention significantly contribute to explaining halal product purchase behavior. These findings suggest that social commerce platforms should strengthen features supporting halal lifestyles and enhance app usability as strategies to deepen consumer engagement and strengthen business performance in the halal market.

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